Edgar Allen Poe Essay - 709 Words

Edgar Allen Poe Edgar Allen Poe: A Brilliant Writer Edgar Allen Poe was one of the most brilliant writers of the nineteenth century. His short stories and poems consist of horror, mortality, romantic struggle, and psychological concept. Poe’s tales labeled him as a master in his study of instability of self-control, the restrain of emotion, and access of feeling. His literary works were based on his personal background; therefore, many have similar characteristics. Poe was a manic depressant, and frequently wrote while under the influence of morphine and alcohol. Poe gives an example of his influenced writing in the story Ligeia. The story portrays Ligeia and her husband as opium addicts (Bonaparte, 236).†¦show more content†¦For example, The Raven portrayed a man mourning over his lost wife, Lenore. Other critics believe his thoughts on romance are based on the women that were involved in his lifetime. For instances, To Helen 1831, could define the relationship between Poe and his foster mother (Davidson,32). The eye is a horrific symbol in some of Poe’s stories. Poe’s focus of the cat’s eye in The Black Cat was to show the insanity of the husband. Maybe Poe uses the focus of the eye because the eye is considered to be a window to our soul (Rose). Most of his stories have a continual motive of obsessive-compulsive behavior. For instance, the narrator in the Tell Tale Heart was obsessed with the beating of the hideous heart! Or in the Black Cat the character was obsessed with the killing the cat. In both of those stories the narrators was not afraid of the police, yet their presence made the characters lose their insanity. That is a characteristic of someone that is compulsive, and will act without thinking of the consequences. Poe’s characters often recall visions that they see in dreams. Edward Davidson acknowledges, â€Å" Poe sets forth the dream not as a refuge from the world’s chiding, but as the region of understanding and â€Å"truth† of which this known world is a mere shadow†(Davidson 11). Poe rarely expressesShow MoreRelated Edgar Allen Poe1501 Words   |  7 PagesEdgar Allen Poe Edgar Allen Poe was a great writer and made many contributions to the works of literature. He is known as the father of the American short story and also the father of the detective story. To understand Poe’s literary contributions, his early life, literacy life, and works must be examined. Each aspect of his life revolves around the other. Edgar Allen Poe was born in Boston on January 19, 1809. He was born to a Southern family who belonged in a traveling companyRead More Edgar Allen Poe Essay860 Words   |  4 PagesEdgar Allen Poe Edgar Allen Poe is a writer of the 1800’s. He has written many classics and has a unique style. Edgar fits into a gothic romance style that was prevalent at the time of his writing. Science at the time was making leaps and bounds and often scientists were immoral and hypocritical. This is reflected in Edgar’s sonnet to science were science has been destroying all that Edgar finds wonderful in the world. Edgar has a tough life with many losses which is also reflectedRead MoreEdgar Allen Poe And King1063 Words   |  5 Pages Casandra Crawford Mrs. Dean English 11 March 14, 2015 Poe and King What is thought of when the word ‘Horror’ is said. One would usually think of a scary clown, an ax murderer, and demons. Many minds would wander over to the brilliant horror author, Stephen King, and his many wondrous villains. Many intellectuals would have briefly wandered over to Edgar Allen Poe, and his gift to entice the readers into his stories. Poe and King are both monarchs of the Horror genre and it would be very easy toRead More Edgar Allen Poe Essay1637 Words   |  7 PagesEdgar Allen Poe Edgar Allen Poes life was bombarded with misery, financial problems, and death but he still managed to become a world-renowned writer. Although he attended the most prestigious of schools he was often looked over as a writer and poet during his career. His stories were odd and misunderstood during their time. However, now they are loved a read by millions. On January 19, 1809 Edgar Allan Poe was born in Boston, Massachusetts at a lodging house. His parents David and ElizabethRead MoreThe Raven By Edgar Allen Poe1233 Words   |  5 Pagesproper use of it a poem may not be as strong as others. Poetry is a form of art, and a poet uses language as a painter would use color to portray their art. Edgar Allen Poe is one of the greatest poets in history because his mastery of literary elements such as allusion, allegory, symbolism, and figurative language. â€Å"The Raven† by Edgar Allen Poe is a fascinating poem in which he displays excellent use of language. There are many symbols in this poem which help the reader understand the change in theRead MoreThe Death Of Edgar Allen Poe1165 Words   |  5 PagesEdgar Allen Poe had an unusual and complex relationship with the concept of death throughout his lifetime. Having been born into a family of traveling actors Poe’s unhealthy obsession spawned from a very young and impressionable age. Edgar’s dissociation from the tragedy of death was due to the fact that he would watch his mother kill herself on stage night after night; pigs blood filling her corset as the curtains drawn to close. During those two years Poe learned that death wasn’t final andRead MoreThe Raven By Edgar Allen Poe1494 Words   |  6 PagesIn 1844, Edgar Allen Poe published one of his most famous poems â€Å"The Raven.† â€Å"The Raven† is about a man reading books trying to keep his mind off a woman named Lenore he loved that died. Later, while he is napping, he wakes up from a knocking on the door. He gets up and opens the door of his chamber, but no one is there. He goes to his window then opens the shutters. A raven flies right in and sits on a bust of Pallas, goddess of wisdom, on top of his chamber door. The narrator sits there askingRead MoreEssay on Edgar Allen Poe763 Words   |  4 PagesEdgar Allen Poe Edgar Allen Poe, an America writer, was known as a poet and critic but was most famous as the master of short stories, particularly tales of the mysterious and the macrabe. The literary merits of Poe’s writings have been debated since his death, but his works have continued to be popular and many American and European writers have declared their artistic debt to him. Born in Boston, Massachusetts, Poe was orphaned in his early childhood and was raised by John Allen, a successfulRead MoreThe Symbolism Of Edgar Allen Poe1491 Words   |  6 PagesSymbolism in Edgar Allen Poe’ Works -14090304 Maggie æâ€" ¹Ã¥ ­ Ã¦â€¡ ¿Fang Ziyi- As a master of short stories of horror, Edgar Allan Poe is knowledgeable, learned and imaginative. He could skillfully manipulate the words in his literary works to create everything people can think of. The masterful use of the symbols, objects intensify the readers’ nerve as the typical elements of horror in Poe’s short stories, and therefore it is also a feature which makes Poe s stories different from other writers. In Edgar AllenRead MoreEdgar Allen Poe Poem1111 Words   |  4 Pagesits autumn tint of gold, From the lightning in the sky As it passed me flying by, From the thunder and the storm, And the cloud that took the form (When the rest of Heaven was blue) Of a demon in my view - Edgar Allan Poe Alone, the simple yet complex poem by Edgar Allan Poe, can be viewed to be born from many different origins. What we do know about the poem is that it is simply beautiful. Even though its beauty is known by the contrasting metaphors and what not, we do have to take notice

Development of Secure and Insecure Attachments in Children

Disscussion on research associated with the development of secure and insecure attachments in children THE INTRODUCTION During the past fifty years much research has been carried out on the secure and insecure attachments for children. Many reaserchers have been particularly interested in the relationship between secure and insecure attachments in the child`s development , and what bearings it has on the child`s emotional , social and psychophysical well being ( Erikson, 1963; Bowlby, 1958; Ainsworth et.al, 1978). This essay atempts to look at some of the attachment theories and researches that have been proposed by some well known psychologists. THE THEME Attachment relationship is an emotional bond that is†¦show more content†¦el, 1978). His ` attachment theory† is largely focused on the infant’s and their caregiver’s affectional ties and the development of such bonding as well as the cognitive structures involved in the later development of such ties and how they are maintained over time. In opposition to Sigmund Freud (Freud, 1939) who suggested that as long as the infant is fed by its caregiver it would naturally develop an affectional tie to his caregiver. Bowlby proposed a different approach to this by suggesting that infants have certain natural sets of behaviours that have derived over the course of human evolution, and thus it makes them seek certain levels of proximity to their caregiver. Naturally they need to stay close to the caregiver, thus feeling protected from the possible dangers that might arise which would give them a better chance of survival. He also suggested that these kinds of behaviours are genetically passed over from one generation to another. Attachment relationships develop gradually from the time of birth and for the first 2 years of the infant’s life. There are 4 developmental stages ( Aisworth et.al, 1978; Scafler, 1996 ). Stage 1 - first 2 month of an infant’s life when an infant doesn’t show much preference to any particular person. It is called â€Å"The pre-attachment† phase. The second phase runs from 2-7 month of age when an infant begins to know the differenceShow MoreRelatedAttachment During Infancy And Early Childhood1430 Words   |  6 PagesAttachment during infancy and early childhood is extremely important for proper brain development. Whether or not a child grows into a successful adult nearly depends on them forming a secure attachment. Attachment happens when a child feels safe, secure, and protected by their caregiver at all times. demands of an infant or child can be anything from being hungry, being cold, needing to be changed, to just wanting to be held or played with. There are two main types of attachment and both of themRead MoreAttachment Is The Best Educational Environment For Their Students1313 Words   |  6 Pagespleading their father to stay with them during parent drop-off at school. This is known as attachment and is a very critical part of child development. Attachment is a strong emotional bond that forms between infant an d caregiver in the second half of the child’s first year. (Parke 201) Although attachment is developed within the first year of a child’s life, it is measurable way beyond that time-frame. Attachment is categorized in four different ways. It is important for preschool teachers to be ableRead MoreSecure and Insecure Attachment - Paper1038 Words   |  5 PagesSTAGES OF ATTACHMENT Secure and Insecure Attachment Elif Ercanli Johnson County Community Collage Attachment is a lasting emotional bond between people. According to Berger (2011) it begins before birth, solidifies age, and influences relationships throughout life. The concept of attachment was originally developed by John Bowlby (1969,1973,1988), a British developmentalist influenced by psychoanalytic theory and ethology, the study of animals, a precursor to evolutionary psychology. ( SchoreRead MoreThe s Theory Of Human Attachment1421 Words   |  6 Pageschild’s life, including teacher or guidance, playmate, disciplinarian, caregiver, and attachment figure (Benoit, 2004). However, the most important role for parents is as an attachment figure, which can predict the child’s later social and emotional outcome. The first six months, therefore, is the most crucial period for parents and infants to develop this connection. Many people often have mistaken attachment with bonding. Bonding is referring to physical contact, and in this case depended on skin-to-skinRead M oreHuman Development : An Essential Aspect Of Early Childhood Education Essay1584 Words   |  7 Pages Human Development Essay Human development is an essential aspect in early childhood education. This essay is going to discuss about three human development theorists, Urie Bronfenbrenner, John Bowlby and Mary Ainsworth’s theories. Bronfenbrenner’s Ecological Systems theory, Bowlby’s Attachment theory, Stages of attachment and the study Harlow’s Monkeys and Ainsworth’s â€Å"Strange Situation† research and three types of attachments that are Secure Attachment, Insecure Ambivalent/Resistant andRead MoreThe Attachment Of Children And Their Influence On Children1686 Words   |  7 PagesAvoidant Attachment in Children Parents are a vital factor in the development of their children. Many parents fill various roles as teachers, playmates, caregivers, and disciplinary figures; but one of the most important roles that a parent can hold is that of an attachment figure. The attachment between a child and their attachment figure is a strong predictor of the child’s later social and emotional wellbeing (Benoit, 2004). John Bowlby and Mary Ainsworth worked together to come to the principleRead MoreAssociation Between Insecure Parental Attachment And Depression : Adolescence And Young Adults With And Without Siblings1687 Words   |  7 PagesAssociation Between Insecure Parental Attachment and Depression: Adolescence and Young Adults with and without Siblings Nearly 4 in 10 children in the United States lack strong parental attachments (Huber, 2014). Individuals who suffer from a lack strong parental attachment are more likely to suffer from poverty, family instability, stress and depression (Huber, 2014). It is possible that those who suffer from insecure parental attachment within their family are more likely to suffer from higherRead MoreWhat Is The Theories Of Three Human Development Theorists, Urie Bronfenbrenner, John Bowlby And Mary Ainsworth s Theory Essay1614 Words   |  7 Pages Human development is an essential aspect in early childhood education. This essay is going to discuss the theories of three human development theorists, Urie Bronfenbrenner, John Bowlby and Mary Ainsworth’s. Bronfenbrenner’s Ecological Systems theory is concerned with family, cultural and social influences and all the other environmental elements. Bowlby’s Attachment theory and Stages of attachment and Ainsworth’s â€Å"St range Situation† research which breaks down attachment into three types are relatedRead MoreMy Point Of View Attachment Theory1033 Words   |  5 PagesMain Post Attachment theory is defined as the characters associated with the long term associated of human beings. From my point of view attachment is a lasting, secure and positive bond between a child and a caregiver, a reciprocal relationship. John Bowlby who used his knowledge in developmental psychology, psychoanalysis, ethology, and data processing to base his principle of the theory developed attachment theory. John Bowlby believed that attachment theory was on of the four essential behavioralRead MoreThe First Relationships We Form With Our Caregivers Forms1708 Words   |  7 Pagesinitial emotional bond, whether secure, insecure or ambivalent, typical is formed with our mom and dad, is known as attachment. John Bowlby, presented his theory regarding the stages in attachment development in 1969. In the primary stage of preattachment, beginning from birth to around six weeks of age, occurs when newborns develop sensory preferences that allow them to form connections with the primary c aregiver, typically the mother. In the second stage, attachment in the making, infants develop

Deutsche Bahn Ag Swot Analysis free essay sample

SWOT Being such a successful company, Deutsche Bahn has many strengths which have contributed to this success. The main strength Deutsche Bahn has is the diverse services available to their customers. A recognizable name in transportation, Deutsche Bahn continues to grow internationally. However, a major weakness is an overdependence on the Europe, and in particular Germany. With the recent liberalization of railways in Europe, Deutsche Bahn has a major opportunity to exploit in regards to passenger transport expansion. Currently, the main threat facing Deutsche Bahns operations are the transportation providers entering the market, and providing a similar service at a lower cost to customers. To continue favorable operations, Deutsche Bahn must exploit all opportunities and overcome threats. In order to expand effectively, Deutsche Bahn must utilize a strategy in order to gain customers. The various strategy options are discussed below. A Low Cost Alternative: Provide a program to make Passenger Transport more affordable. We will write a custom essay sample on Deutsche Bahn Ag Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Here, DB Bahn Urban would be the main business unit to use this strategy, but all would benefit from an increase in the number of passengers. In particular, schoolchildren would now have an incentive to use the regularly scheduled service, and the number of passengers would increase accordingly. Differentiation: Begin providing transport service with modern vehicles in all business units. DB would be easily recognizable and viewed as a modern company. This investment would ensure customers that the service is premium, and make for a more pleasant ravel experience on all of the travel lines. Although this would take time to implement, this strategy would provide long-term benefits which is important since Deutsche Bahn is always looking to expand operations. Customized Solution: Through partnerships provide customers with the ability to fulfill all travel needs. With this offering a traveler will be able to purchase airline tickets, train tickets, secure a car rental and hotel stay all through Deutsche Bahn. Passengers have the bility to purchase all of these services online, but have to make the reservations through different providers. Making this stressful process of planning a trip easier and quicker would be a solution customers would immediately use. Recommendation Since Deutsche Bahn participates in a highly competitive industry, strategy is important in maintaining that competitive advantage. The economic situation is unlikely to recover quickly, and so Deutsche Bahn should look to establish a solid

Shoehorn Sonata - Distinctively Visual free essay sample

The relationship between our two protagonist Bridie and Sheila is a strained one that leads to fragile results, the viewer understands this through the moments were both of them argue all the time or the cutting sarcastic remarks that are left by Bridie. the irony with the postcards send by sheilas mother raffles bombed. daddy devastated. chin up. mother and the message from the australian prime minister greetings and keep smiling the irony is then proved with the quote from sheila they were skin and bone and covered in boils and theyd just been told to keep smiling! of course this turns out to be immensely funny to the women and they couldnt stop laughing. the terror when bridie and sheila are stranded in the water and they accidentally catch the attention of a japanese ship with its flag raised high like this visual technique is enacted my the projector as it shows a large japanese flag, the blood-red rising sun, which is gradually illuminated as the scene continues (stage directi ons from the playbook). We will write a custom essay sample on Shoehorn Sonata Distinctively Visual or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page he terror is then penetrated by the harsh japanese voices being filtered through the sound system and the older sheila and bridie hold hands giving the look of complete vulnerability as they stand in the spotlight and stare straight ahead as if encompassed by the memory. this allows the audience to see the strength of the bond that these two protagonists share as they relive that which they wish to forget. sometimes even the most horrible of situations have a silver lining this is proven when sheila and bridie play a prank on a guard they refer to as ipstick. Larry, (so named because of his habit of punching women who wore lipstick) with dire consequences they had sown a rusty pin into his loin cloth so that when it came time to bow the pin would stick painfully somewhere into his male anatomy which led to bridie being savagely beaten even so bridie and sheila laughed and still seemed to think that it was the best part of the war. that in turn made their new bond that much stronger and it continued to grow with each event, object, and barrier that crossed their path. he biggest barrier that they ever faced was when bridie got deathly ill and sheila went and sold herself for some tables this visual is knocked into the audiences mind by the shear sincerity that is shared when bridie says she went to the jap. and sold herself to him for some tablets. she was beautiful, kind and brave young woman. she wasnt just my friend.

3 Types of Errors in Interpolated Coordination

3 Types of Errors in Interpolated Coordination 3 Types of Errors in Interpolated Coordination 3 Types of Errors in Interpolated Coordination By Mark Nichol Errors in sentences with interpolated coordination, in which a phrase providing additional information is inserted but punctuation and/or words that provide complementary structure are omitted or misplaced, are frequently made but easily avoided, as explained in the discussion and demonstrated in the revision following each example below. 1. It is widely regarded as one of, if not the, greatest films ever made. The flaw in this sentence is simple to detect- simply omit the parenthetical phrase: â€Å"It is widely regarded as one of greatest films ever made.† If the base sentence is syntactically flawed, then the same sentence, with interpolated wording, is also incorrectly constructed. To repair the damage, word the base sentence so that it stands on its own (â€Å"greatest films† must be preceded by the article the within the base sentence), and revise the parenthetical phrase so that it complements the corresponding phrase in the base sentence (â€Å"greatest films† cannot serve both the base sentence and the parenthetical phrase): â€Å"It is widely regarded as one of the greatest films, if not the greatest film, ever made.† An alternative revision that interpolates the parenthetical phrase early but is not as elegant is â€Å"It is widely regarded as, if not the greatest film, one of the greatest ever made.† 2. Mobile apps perform the same or better than they did a year ago. Here, the phrase â€Å"or better than† is not technically a parenthetical phrase because it is not punctuated (though some writers would do so), but it serves the same function- it interpolates additional wording into the base sentence, in this case â€Å"Mobile apps perform the same they did a year ago.† But notice the flaw here: The comparative phrase â€Å"the same as† is missing a word, so revise as shown here: â€Å"Mobile apps perform the same as or better than they did a year ago.† Without this insertion, the erroneous implication is that than serves as a conjunction for both same and better when, according to grammatical rules, it supports only the latter word. 3. Membership or inviting support for the organization is a criminal offense that carries a sentence of up to ten years. A missing word is the problem here, too, but this time it is an absent preposition- membership requires its own preposition so that, similar to the problem in the previous example, it is not misunderstood to share for with â€Å"inviting support†: â€Å"Membership in or inviting support for the organization is a criminal offense that carries a sentence of up to ten years.† (Again, the interpolation â€Å"or inviting support for† could be treated as a parenthesis with bracketing punctuation, but doing so is unnecessary.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Program vs. ProgrammeOne Fell SwoopPreposition Mistakes #1: Accused and Excited

Biography of John Hancock, Founding Father

Biography of John Hancock, Founding Father John Hancock (January 23, 1737–October 8, 1793) is one of America’s best-known founding fathers thanks to his unusually oversized signature on the Declaration of Independence. However, before he autographed one of the nation’s most important documents, he made a name for himself as a wealthy merchant and prominent politician. Fast Facts: John Hancock Known for: Founding father with a prominent signature on the Declaration of IndependenceOccupation: Merchant and politician (president of the Second Continental Congress and governor of the Commonwealth of Massachusetts)Born: January 23, 1737 in Braintree, MADied: October 8, 1793 in Boston, MAParents: Col. John Hancock Jr. and Mary Hawke ThaxterSpouse: Dorothy QuincyChildren: Lydia and John George Washington Early Years John Hancock III was born in Braintree, Massachusetts, near Quincy, on January 23, 1737. He was the son of Rev. Col. John Hancock Jr., a soldier and clergyman, and Mary Hawke Thaxter. John had all the advantages of a life of privilege, by virtue of both money and lineage. When John was seven years old, his father died, and he was sent to Boston to live with his uncle, Thomas Hancock. Thomas occasionally worked as a smuggler, but over the years, he built up a successful and legitimate mercantile trading operation. He had established profitable contracts with the British government, and when John came to live with him, Thomas was one of the richest men in Boston. John Hancock spent much of his youth learning the family business, and eventually enrolled in Harvard College. Once he graduated, he went to work for Thomas. The firm’s profits, particularly during the French and Indian War, allowed John to live comfortably, and he developed a fondness for finely tailored clothes. For a few years, John lived in London, serving as a company representative, but he returned to the colonies in 1761 because of Thomas’ failing health. When Thomas died childless in 1764, he left his entire fortune to John, making him one of the richest men in the colonies overnight. Political Tensions Grow During the 1760s, Britain was in significant debt. The empire had just emerged from the Seven Years War, and needed to increase revenue quickly. As a result, a series of taxation acts were levied against the colonies. The Sugar Act of 1763 sparked anger in Boston, and men like Samuel Adams became outspoken critics of the legislation. Adams and others argued that only colonial assemblies had the authority to levy taxes upon the North American colonies; because the colonies had no representation in Parliament, Adams said, that governing body wasnt entitled to tax colonists. In early 1765, Hancock was elected to the Boston Board of Selectmen, the city’s governing body. Just a few months later, Parliament passed the Stamp Act, which levied a tax upon any sort of legal document- wills, property deeds, and more- leading to enraged colonists rioting in the streets. Hancock disagreed with Parliament’s actions, but initially believed that the right thing for colonists to do was pay taxes as ordered. Eventually, however, he took a less moderate position, openly disagreeing with taxation laws. He participated in a vocal and public boycott of British imports, and when the Stamp Act was repealed in 1766, Hancock was elected to the Massachusetts House of Representatives. Samuel Adams, the leader of Boston’s Whig party, lent his support to Hancock’s political career, and served as a mentor as Hancock rose in popularity. An illustration depicting a group of rioting colonists protesting against the Stamp Act. MPI / Getty Images In 1767, Parliament passed the Townshend Acts, a series of tax laws that regulated customs and imports. Once again, Hancock and Adams called for a boycott of British goods into the colonies, and this time, the Customs Board decided that Hancock had become a problem. In April 1768, Customs agents boarded one of Hancock’s merchant ships, the Lydia, in Boston Harbor. Upon discovering they had no warrant to search the hold, Hancock refused to give the agents access to the cargo area of the ship. The Customs Board filed charges against him, but the Massachusetts Attorney General dismissed the case, as no laws had been broken. A month later, the Customs Board targeted Hancock again; it is possible they believed he was smuggling, but it is also possible that he was singled out for his political stances. Hancock’s sloop Liberty arrived in port, and when customs officials inspected the hold the next day, found it was carrying Madeira wine. However, the stores were only at one-fourth of the ship’s capacity, and agents concluded that Hancock must have offloaded the bulk of the cargo during the night in order to avoid paying import taxes. In June, the Customs Board seized the ship, which led to a riot on the docks. Historians have differing opinions on whether Hancock was smuggling or not, but most are in agreement that his actions of resistance helped spark the flames of revolution. In 1770, five people were killed during the Boston Massacre, and Hancock led a call for the removal of British troops from the city. He told Governor Thomas Hutchinson that thousands of civilian militia were waiting to storm Boston if soldiers were not removed from their quarters, and although it was a bluff, Hutchinson agreed to remove his regiments to the outskirts of town. Hancock was given credit for the withdrawal of the British. Over the next few years, he remained active and outspoken in Massachusetts politics, and stood up against further British taxation laws, including the Tea Act, which led to the Boston Tea Party. Hancock and the Declaration of Independence In December 1774, Hancock was elected as a delegate to the Second Continental Congress in Philadelphia; around the same time, he was elected as president of the Provincial Congress. Hancock held significant political influence, and it was only because of Paul Revere’s heroic midnight ride that Hancock and Samuel Adams were not arrested before the battle of Lexington and Concord. Hancock served in Congress during the early years of the American Revolution, regularly writing to General George Washington and relaying requests for supplies to colonial officials. Despite his undoubtedly hectic political life, in 1775 Hancock took the time to get married. His new wife, Dorothy Quincy, was the daughter of prominent justice Edmund Quincy of Braintree. John and Dorothy had two children, but both children died young: their daughter Lydia passed away when she was ten months old, and their son John George Washington Hancock drowned at just eight years of age. Hancock was present when the Declaration of Independence was drafted and adopted. Although popular mythology has it that he signed his name largely and with flourish so King George could read it easily, there is no evidence that this is the case; the story likely originated years later. Other documents signed by Hancock indicate that his signature was consistently large. The reason his name appears at the top of the signatories is because he was president of the Continental Congress and signed first. Regardless, his iconic handwriting has become part of the American cultural lexicon. In common parlance, the phrase â€Å"John Hancock† is synonymous with â€Å"signature.† Fuse / Getty Images The official signed version of the Declaration of Independence, called the engrossed copy, wasn’t produced until after July 4, 1776, and was actually signed at the beginning of August. In fact, Congress kept the names of the signers secret for a while, as Hancock and the others risked being charged with treason if their role in the creation of the document was revealed. Later Life and Death In 1777, Hancock returned to Boston, and was re-elected to the House of Representatives. He spent years rebuilding his finances, which had suffered at the outbreak of the war, and continued working as a philanthropist. A year later, he led men into combat for the first time; as the senior major general of the state militia, he and several thousand troops joined General John Sullivan in an attack on a British garrison at Newport. Unfortunately, it was a disaster, and it was the end of Hancock’s military career. However, his popularity never dwindled, and in 1780 Hancock was elected governor of Massachusetts. Hancock was re-elected annually to the role of governor for the rest of his life. In 1789, he considered a run for the first president of the United States, but that honor ultimately fell to George Washington; Hancock received only four electoral votes in the election. His health was in decline, and on October 8, 1793, he passed away at Hancock Manor in Boston. Legacy After his death, Hancock largely faded from popular memory. This is in part due to the fact that unlike many of the other founding fathers, he left very few writings behind, and his house on Beacon Hill was torn down in 1863. It wasn’t until the 1970s that scholars began seriously investigating Hancock’s life, merits, and accomplishments. Today, numerous landmarks have been named after John Hancock, including the U.S. Navys USS Hancock as well as John Hancock University. Sources History.com, AE Television Networks, www.history.com/topics/american-revolution/john-hancock.â€Å"John Hancock Biography.† John Hancock, 1 Dec. 2012, www.john-hancock-heritage.com/biography-life/.Tyler, John W. Smugglers Patriots: Boston Merchants and the Advent of the American Revolution. Northeastern University Press, 1986.Unger, Harlow G. John Hancock: Merchant King and American Patriot. Castle Books, 2005.

Nothing Works Essay Example | Topics and Well Written Essays - 500 words

Nothing Works - Essay Example It was subsequently recognized both by Maretinson himself and others who reviewed his original conclusion that this inferences were academically flawed since they did not accurately reflect the evaluation studies or the reality of specific circumstances (Lipton 1998). The reasons were varied, but essentially only part of the available data was used in the report and some successful programs were not included in the analysis. Whatever the reasons, it was clear the conclusions Martinson memorialized in 1974 assumed essentially that nothing in the way of rehabilitation programs worked. In evaluating male and female prisoners, the same conclusion was reached for both, mainly that most correction programs did not work and lacked both short term and long term effectiveness. In later studies however, it was recognized that the root cause of the initial incarceration needed to be addressed as well as the learning style of male and female inmates, in order to reduce the likelihood that treatment programs were not effective (Dowden & Andrews 1999). For example, effective programs for female inmates needed to address such areas as victimization, abuse, parenting, and other issues that are primarily associated with females and their specific needs.

Effect of mindfullness technique Dissertation Example | Topics and Well Written Essays - 10000 words

Effect of mindfullness technique - Dissertation Example The objectives of this study include identification of the significance and drawbacks of the mindfulness technique. Also, it will examine the degree to which mindfulness is used and compare stress and fatigue management progress with and without it. The research method uses both qualitative and quantitative analysis, specifically narrative and thematic based upon secondary research sources. The results will provide greater insight of the mindfulness technique, including its effectiveness and range of use. After an interpretation of the research results, a conclusion based upon the objectives is provided. Table of Contents PAGE ABSTRACT 1 LIST OF TABLES 3 LIST OF FIGURES 4 CHAPTERS CHAPTER 1 – Introduction 5 1.2 Background/Justification of the Study 1.2.1 Cancer Symptoms 1.2.2 Need to Reduce Stress and Fatigue in Cancer Patients 1.2.3 Mindfulness of Cancer 1.2.4 Mindfulness Background and Justification of the Study 1.3 Aim of the Study 1.4 Formulation of the Question CHAPTER 2 – Research Methodology 16 2.1 Research Protocol 2.2 Eligibility Criteria 2.3 Search 2.4 Study Selection 2.5 Information Sources, Data Collection, and Data Items 2.6 Risk of Bias 2.7 Summary of Measures and Synthesis Results CHAPTER 3 – Findings and Results 26 3.1 Study Selection (Flow Diagram) CHAPTER 4 – Discussion 39 4.1 Limitation 4.2 Conclusion 4.3 Recommendation Bibliography 46 List of Tables Table x-1 Results and Synthesis Table x-2 Theme Results List of Figures Figure x-1 Forest Plot, RCTs Figure x-2 Presentation of Study Numbers Effect of Mindfulness Technique on Stress and Fatigue Reduction in Cancer Patients: A Systematic Review and Meta-Analysis 1. INTRODUCTION While considering the study on the effect of mindfulness techniques on stress and fatigue reduction in cancer patients, it is necessary to have a brief overview on the use of mindfulness techniques in cancer patients. Mindfulness-based stress reduction is a process that involves techniques of m editation (Folkman, 2010). Medical uses of the technique date back to 1979 with the ‘integration of Buddhist mindfulness meditation with contemporary clinical and psychological practice’ (Chiesa and Serretti, 2009). The technique primarily involves a specific form of awareness being developed (Strosahl, 2011), illustrated by accommodating responsiveness, frankness, inquisitiveness, and recognition of internal and external experiences of the present times that permits â€Å"practitioners to act more reflectively rather than impulsively† (Chiesa and Serretti, 2009). Extensive research has been conducted in order to study the effects of mindfulness on stress reduction. The process is a combination of meditation and yoga (Bose, 2011). When mindfulness meditation is concerned, it involves providing close consideration to experiences of the mind and body (Lambert, 2013). Studies have found several benefits of the technique that includes reduction in disturbances of the mood of an individual, stress reduction, improvement in quality of sleep, fatigue reduction, as well as controlled blood pressure (Lyman, 2009). Thus the use of this technique for stress and fatigue reduction in cancer patients have also become highly popular and considered as a common practice among other treatments and practices. Mindfulness allows individuals to experience things just as they are (Brantley, 2007). It allows the individuals,

The Beauty of the Nightingale Essay Example for Free

The Beauty of the Nightingale Essay Closing â€Å"The nightingale and the rose†, I feel really impressed by the small bird in the tale with its beauty. The nightingale is the embodiment of love and greatness. When seeing the student’s trouble, not like any other feature, she can understand and share with him the sorrow. Moreover, she even highly appreciates and worships his love, ready to help him solve this problem- finding the red rose. At that time, she likes a beholder- â€Å"she spread her brown wings for flight, and soared into the air. She passed through the grove like a shadow, and like a shadow she sailed across the garden†. Through the soft describing, Oscar Wide shows the readers an admirable image of the Nightingale. A small and fragile bird is ready to sacrifice for love because in her mind, love is better than live. This is totally different from the young student. She flies everywhere to find the red rose; meanwhile, he still sits and cries. The Nightingale thought that â€Å"what is the heart of a bird compared to the heart of a man?†, but love in this bird is greater than one in the student. I find that she is a sample of the state â€Å"live to love†. Lovely, hard-working and active are all of her best characteristics. However, her sacrifice and hope are gone out. The detail â€Å"he through the rose into the street, where it fell into the gutter and a cartwheel went over it† makes me angry a lot because the boy didn’t respect this red rose. The red rose is the Nightingale’ soul and beauty, but he didn’t know that. In somewhere in the heaven, if she sees this sense, she will be certainly sad and disappointed. I feel really sorry for the death of this small bird and also admire this death. She symbolizes the beauty of love and sincere.

Free Color Purple Essays: Celie and Albert :: Color Purple Essays

Celie and Albert in The Color Purple  Ã‚      The relationship between Celie and Albert went through many changes throughout this novel. Albert, or Mr._________, was a man who seem to be a person who was very angry, powerful and hateful. His father was a man who believed that love was not the point while trying to find a good wife, obedience was. The woman didn't have to be attractive, rich or one who was in love, all she had to do was cook, clean and tend to the children. Albert was taught that this was the way to an successful life. Albert feel in love with Shug, they did not marry. Mr.____ was controlled by his father even as an adult. His father wouldn't allow his son to marry Shug. His father didn't want him to actually love, because he never loved himself. Albert married a woman his father approved of, and he treated her how his father taught him to. Margret cooked, cleaned and tended to the children. After his father took shug away from him, he hated his father, but was so controlled by him that he could never stand up to his father. She later died and left behind a house to be cleaned, cooking to be done and children who needed to be tended to. He fell in love again with Nettie, but she was not allowed to marry him. Albert was forced to find a quick replacement for Margret. So instead he married Celie. He beat her not only because of the angry towards his father, but also because she was neither Shug nor Nettie. In the marriage of Celie and Albert there was no love or devotion. They were just stuck with the other. Celie married Albert because her step father told her too and Albert married because he wanted a full time maid. They just went one day to the next with Albert giving the orders and Celie carrying out these orders. It was like boss and employ, except Celie was anything but rewarded for carrying out the orders. The women in those days were thought as something that a man owned. Once the women was his he was to do what he pleased with it. Celie was thought of as a item that Albert purchased, like cattle, and once he had purchased her she was his and no one else's.

How the Cardiovascular, Respiratory and Digestive System Are Interrelated Essay

The function of the digestive system is to absorb and assimilate key nutrients which are required to maintain and regulate other systems in the body. Enzymes secreted within the digestive system have a role of breaking down food from proteins into amino acids, starch into glucose and fats into a mixture of fatty acids and glycerol. The main function of the respiratory system is to inhale oxygen and exhale the waste product carbon dioxide. Oxygen is breathed through the mouth and nostrils into the lungs. The gas then diffuses through the alveolar walls and into red blood cells (erythrocytes). Carbon dioxide carried back within red blood cells diffuses back through the alveolar walls and is exhaled out through the mouth. The cardiovascular system has a role of circulating blood around the body. The contents of blood being circulated include nutrients, gases and waste products. The main organs involved within this process are blood, arteries, veins, heart and the lungs. How cardiovascular, respiratory and digestive system are interrelated when exercising! When exercising you need Glucose, oxygen and water (H2O). That’s where the digestive, cardiovascular and respiratory system are used. The digestive system dissolves food which provides the water and glucose for the respiratory and cardiovascular system, the respiratory system inhales oxygen which is diffused through the alveolar walls in to the red blood cells and diffuses the carbon dioxide back through the walls to be exhaled, the red blood cells with the water, oxygen and glucose in are pumped through the bodies arteries and veins by the cardiovascular system round the body.

Fiscal Administration

Local fiscal administration refers to systems, structures, processes, resources, and the policy environment government the inter-governmental and inter-local fiscal relations, affecting, among others the following: o the giving of allotments and grants by the national government (NG) to local government units (LGUs); o sharing of taxing powers between the NG and the LGUs, and among LGUs units; o policy on tax rates and structure; o revenue and expenditure planning; revenue and expenditure planning; o revenue utilization and expenditure allocation; o monitoring and approval of budgets, tax ordinances and other fiscal measures; o policy on borrowing and borrowing instruments; and o appointment and supervision of local fiscal officers. The trends in local fiscal administration are inadequacy of own-source revenue to finance basic and devolved functions and thus render LGUs dependent on transfers from the NG.Reliance on few local taxes, particularly the real property tax and business tax ; and uneven level of expenditures hence, unequal access to local public services. With regards to the inadequacy of lgus, the national government must assist lgus in making development strategies to maximize the resources available. In that way, lgus can somehow sustain themselves and become less dependent to national government.It must also help in attracting investors regardless if the leaders are opposition or administration. Lgus must not sole rely on few local taxes. It must encourage business to pay honestly the taxes and give credit to those who pay on time. Those who evade must be persecuted regardless if they are powerful individuals and has connecrtion to top officials. The national government must help in regulating taxes and help in catching the big fishes.

History of the Computer Industry essays

History of the Computer Industry essays The history of the Computer Industry and how it has affected our lives. Only once in a lifetime a new invention comes along and affects every one life. This device changed the way we work, play, learn, and live. It has changed the aspect of everyones life and that is a good reason this machine exists in nearly every business in the U.S and in one out of two households. This incredible invention is the computer. The electronic computer has been around for over half-century, but its ancestors have been around for about 2000 years. However it has most affect our lives in the past 40 years. From business use to personal use the computer has made our lives a lot easier to cope with. The very first computer was the Abacus. It dated back almost 2000 years ago. It was just a wooden rack holding 2 parallel wires with beads strung on it. When these beads were move the user must memorize, and place that in arithmetic operations. In 1694 a man named Blaise Pascal invented the first digital calculating machine. It could add numbers by turning dials. It was used to help Pascal father as a tax collector. It save him time and made his job less stressful. Then in the early 1800s a man by the name of Charles Babbage invented a new calculating machine. It was automatic! Steam power this incredible machine and it could store up to 1,000 50-digit numbers. This machine not only did addition but it also stored data. This machine done all this by using cards with holes punched in them, which stored the data. His invention was a failure for the most part because lack of precision and lack of demand for such a machine. However between 1850 and 1900s there were great advances in mathematics and physics that began to rekindle the interest in such machines made by Pascal and Babbage. Many of these new advance involved complex calculations and formulas that were just too time consuming for human calculation. The first major use for the c...

Whats in an AP Biology Syllabus Guide and Examples

What's in an AP Biology Syllabus Guide and Examples SAT / ACT Prep Online Guides and Tips A great syllabus is the backbone of any AP course, but it can be challenging to create one that fits all the requirements and is easy for students to follow. In this article, I'll give you the ingredients you need for a solid AP Biology syllabus, including all the concepts and curricular requirements of the course. I'll also provide a sample syllabus so you can get an idea of what a syllabus for this class might look like (if you're a student) or how you might structure your version of AP Biology (if you're a teacher). Finally, the end of this article is devoted to a few quick tips for teachers and students on how to successfully teach and learn the material. What Does the AP Biology Course Cover? The curriculum framework of AP Biology was revamped in 2012 and is now organized around four Big Ideas, which are overarching themes that connect the concepts you’ll learn in the course. Within each Big Idea are several â€Å"Enduring Understandings† that students are expected to develop by taking the course.These are slightly narrower themes thatcan be broken down even further into smaller parts that are aligned with specific facts about biological functions. I’ll list the Big Ideas and their corresponding Enduring Understandings in this article, along with the labs that fall under each category.I won’t go into the smaller concepts within the Enduring Understandings so that this guide doesn’t get too long to digest. If you’re interested in a detailed rundown of the more minute concepts involved in AP Biology,check out this page. As students explore the Big Ideas, they are also expected to learn several key scientific practices, and the classwork must cover certain curricular requirements.After I go through the Big Ideas, I’ll list the scientific practices students should develop and the curricular requirements that any AP Biology syllabus is expected to fulfill. Think of each Big Idea as a giraffe. Why? Because it's fun. Live a little. (Yes, I know there are only three giraffes - Big Idea 4 is camera shy.) The Four Big Ideas of AP Biology Big Idea #1: The process of evolution drives the diversity and unity of life. Enduring Understanding 1.1: Change in the genetic makeup of a population over time is evolution. EU 1.2: Organisms are linked by lines of descent from common ancestry. EU 1.3: Life continues to evolve within a changing environment. EU 1.4: The origin of living systems is explained by natural processes. Labs for Big Idea 1: Artificial selection Mathematical modeling (Hardy-Weinberg) Comparing DNA Sequences to Understand Evolutionary Relationships Big Idea #2: Biological systems utilize free energy and molecular building blocks to grow, to reproduce and to maintain dynamic homeostasis. EU 2.1: Growth, reproduction and maintenance of living systems require free energy and matter. EU 2.2: Growth, reproduction and dynamic homeostasis require that cells maintain internal environments that are different from their external environments. EU 2.3: Organisms use feedback mechanisms to regulate growth and reproduction, and to maintain dynamic homeostasis. EU 2.4: Growth and dynamic homeostasis of a biological system are influenced by changes in the system’s environment. EU 2.5: Many biological processes involved in growth, reproduction and dynamic homeostasis include temporal regulation and coordination. Labs for Big Idea 2: Diffusion and Osmosis Photosynthesis Cellular Respiration Big Idea #3: Living systems store, receive, transmit and respond to information essential to life processes EU 3.1: Heritable information provides for the continuity of life. EU 3.2: Expression of genetic information involves cellular and molecular mechanisms. EU 3.3: The processing of genetic information is imperfect and is a source of genetic variation. EU 3.4: Cells communicate by generating, transmitting and receiving chemical signals. EU 3.5: Transmission of information results in changes within and between biological systems. Labs for Big Idea 3: Cell Division: Mitosis and Meiosis Biotechnology: Bacterial Transformation Biotechnology: Restriction Enzyme Analysis of DNA Big Idea #4: Biological systems interact, and these systems and their interactions possess complex properties EU 4.1: Interactions within biological systems lead to complex properties. EU 4.2: Competition and cooperation are important aspects of biological systems. EU 4.3: Naturally occurring diversity among and between components within biological systems affects interactions with the environment. Labs for Big Idea 4: Energy Dynamics Transpiration Fruit Fly Behavior Enzyme Activity Cooperation is always happening in biological systems! This is an approximation of what the inside of a cell looks like at any given time. The Seven Scientific Practices of AP Biology #1:The student can use representations and models to communicate scientific phenomena and solve scientific problems. #2: The student can use mathematics appropriately. #3:The student can engage in scientific questioning to extend thinking or to guide investigations within the context of the AP course. #4: The student can plan and implement data collection strategies in relation to a particular scientific question. (Note: Data can be collected from many different sources, e.g., investigations, scientific observations, the findings of others, historic reconstruction and/or archived data.) #5: The student can perform data analysis and evaluation of evidence. #6: The student can work with scientific explanations and theories. #7: The student is able to connect and relate knowledge across various scales, concepts and representations in and across domains. The Curricular Requirements of AP Biology Here's a list of the requirements that an AP Biology course must fulfill to be considered an appropriate and thorough survey of the material: The course must use a college-level biology textbook published within the last ten years. Students must connect the Enduring Understandings of each Big Idea to at least one other Big Idea (for example, connect the evolutionary concepts in Big Idea 1 to the idea presented under Big Idea 3 that genetic information is sometimes processed imperfectly, and this leads to variation). Students should be assigned projects and activities outside of labs to meet the learning objectives for each Big Idea (for example, students might do an activity where they create a model of the cell cycle and give an oral presentation on its most important aspects). The course must give students the opportunity to connect biological knowledge to major social issues and current events (for example, a project researching stem cells and their potential to impact the medical field). Labs must give students the opportunity to apply the seven science practices I listed earlier, and the course has to go through at least two labs that correspond with each Big Idea. Labs must make up at least 25% of class time. Students should be asked to demonstrate verbal, written, and visual communication skills with lab reports, summaries of scientific literature or evidence, and oral presentations. I was going to make a joke about teachers wasting class time by trying to get the projector to work for presentations, but then I realized that I don't even know if they use projectors anymore. I'm sure there's some other essential piece of classroom technology that never works by now. What Does an AP Biology Syllabus Look Like? The College Board has released some sample syllabi to help guide teachers in their instruction of the new format of the AP Biology course.The example that I’m looking at divides the class into nine different units of varying length. The resources for the course include: Reece, Jane, et al., Campbell Biology, 9th Edition, 2011, Pearson Benjamin Cummings www.campbellbiology.com (The main text’s accompanying website that provides animations, investigations, PowerPoint and other audio-visual resources) Giffen, Cynthia and Heitz, Jean. Practicing Biology (to accompany Campbell- Reece Biology), 3rd Edition, 2008, Pearson Benjamin Cummings AP Biology Investigative Labs: an Inquiry Based Approach I’ll give an overview of the topics discussed in each unit and the projects and labs students might complete throughout the year.I’ll also provide the approximate length of each unit.In this case, the class met four times a week for two 80-minute periods and two 50-minute periods (4 hours and 20 minutes a week total). Sample AP Biology Syllabus Unit 1: First Week and Introduction (4 classes) Textbook Chapters: Introduction: Themes in the Study of Life The Chemical Context of Life Water and the Fitness of the Environment Lecture and Discussion Topics: Darwin and the theory of natural selection Inquiry as a way to learn science Structure of atoms Emergent properties of water Projects: Make construction paper models of atoms and molecules to illustrate chemical concepts. Conduct an open inquiry on a biological topic of choice; formulate a question, design an experiment, and present the findings. Unit 2: Biochemistry and Introduction to the Cell (11 classes) Textbook Chapters: 4. Carbon and the Molecular Diversity of Life 5. The Structure and Function of Large Biological Molecules 6. A Tour of the Cell 7. Membrane Structure and Function Lecture and Discussion Topics: The impact of carbon as the â€Å"backbone of life† How monomers build polymers, including the roles of nucleic acids Examples of organelles that are membrane bound to compartmentalize their functions Membrane structure and function Projects and Labs: Build a 3D cell membrane Diffusion and Osmosis Lab Unit 3: Cellular Energy and Related Processes (14 classes) Textbook Chapters: 8. An Introduction to Metabolism 9. Cellular Respiration 10. Photosynthesis Lecture and Discussion Topics: Metabolic pathways Laws of energy transformation How ATP powers cellular work Enzyme structure and function Harvesting chemical energy: glycolysis, citric acid cycle, oxidative phosphorylation Light reactions and the Calvin cycle Evolution of alternative mechanism of carbon fixation Projects and Labs: Cellular Respiration Lab Photosynthesis Lab Enzyme Catalysis Lab Unit 4: Cell Communication and the Cell Structure (9 classes) Textbook Chapters: 11. Cell Communication 12. The Cell Cycle Lecture and Discussion Topics: Evolution of cell signaling Reception, transduction, response Apoptosis How mitosis produces genetically identical daughter cells Evolution of mitosis How the eukaryotic cell cycle is regulated by a molecular control system Origin of cell communication Projects and Labs: Pathways with Friends Modeling the Cell Cycle Cell Division and Mitosis Lab Unit 5: Genetic Basis of Life (7 classes) Textbook Chapters 13. Meiosis and Sexual Life Cycles 14. Mendel and the Gene Idea 15. The Chromosomal Basis of Inheritance Lecture and Discussion Topics: Genes are passed from parents to offspring by the inheritance of chromosomes How meiosis reduces the number of chromosomes (diploid to haploid) Evolutionary significance of genetic variation that results from sexual life cycles Concepts of Mendelian genetics (laws of probability, inheritance patterns) Genes are located along chromosomes (concepts of gene linkage, mapping distance between genes, causes of genetic disorders) Projects and Labs Fruit Fly Genetics Lab Meiosis Lab Unit 6: Gene Activity and Biotechnology (13 classes) Textbook Chapters: 16. The Molecular Basis of Inheritance 17. From Gene to Protein 18. Regulation of Gene Expression19. Viruses20. Biotechnology21. Genomes and their Evolution Lecture and Discussion Topics: DNA is the genetic material (historical experiments, DNA structure and function, DNA replication) Flow of genetic information (genetic code, role of other polymers, transcription, translation) Mutations Gene expression (operon systems in prokaryotes, eukaryotic gene expression) Virus structure and activity Restriction enzymes, plasmids, transformation DNA technology (how gel electrophoresis works and applications of this technology) Projects and Labs: DNA and Histone Model Biotechnology Lab 1: Transformation Gel Electrophoresis Lab Unit 7: Evolution and Phylogeny (19 classes) Textbook Chapters: 22. Descent with Modification: A Darwinian View of Life 23. The Evolution of Populations 24. The Origin of Species 25. The History of Life on Earth 26. Phylogeny and the Tree of Life 27. Bacteria and Archae Lecture and Discussion Topics: How natural selection serves as a mechanism for evolution Scientific evidence supporting evolution Hardy-Weinberg concept How allele frequencies can be altered in a population Concepts of speciation Origin of life; fossil records Events in the â€Å"history of life† (origin of single-celled and multicellular organisms; mass extinctions; adaptive radiations) Projects and Labs Comparing DNA Sequences Lab PBS Video: â€Å"What Darwin Never Knew† Evolutionary Time: The Geologic Time String Hardy-WeinbergProblems Unit 8: Diversity in the Biological World: Organism Form and Function (22 classes) Textbook Chapters: 40. Basic Principles of Animal Form and Function 43. The Immune System 48. Neurons, Synapses, and Signaling 49. The Vertebrate Brain(Chapters 28-49 will be utilized to provide students with resources for the enduring understandings in this unit) Lecture and Discussion Topics: Evolutionary trends (endosymbiosis, adaptations that allowed plants to move from water to land, reproductive adaptations of angiosperms, environmental roles of fungi, animal body plans, progressively complex derived characters in animal groups) Unique features of the angiosperm life cycles Signal transduction pathways (plant and animal hormones) Photoperiodism in plants Feedback control loops in animals Thermoregulation in animals Energy allocation and use in animals Examples of functioning units in mammal systems (alveoli in lungs, villi of small intestines, nephrons in kidneys) Structure and function in immune systems Structure and function in nervous systems (neurons, resting potential, action potential, synapses) Structure and function of the human brain Projects and Labs: Construct a cladogram for a group of organisms with certain traits Jumpin’ the Gap (students pretend to be components of neural communication) Research project on stem cells and whether they should be used to treat brain and spinal cord injuries Unit 9: Ecology (17 classes) Lecture and Discussion Topics: Aspects of animal behavior Aspects of biomes Models describing population growth Regulation of population growth Community interactions Species diversity and composition Community biodiversity Energy flow and chemical cycling in ecosystems Primary productivity Energy transfer between trophic levels Human activities that threaten biodiversity Projects and Labs Fruit Fly Behavior Lab Dissolved Oxygen and Primary Productivity Lab Design a model of a biome Improving species richness by adding phosphate to a pond - how would you determine how much to add to avoid eutrophication? Present your hypothesis. Investigate how the fungus Pilobolus succeeds as a decomposer? Study adaptiveness of spore dispersal methods In AP Bio, you'll get to hang out with some fun guys. Teaching Tips Writing a great syllabus is the first order of business, but as you probably know, most of teaching is in the execution. If you’re a teacher trying to provide the best experience for your AP Biology students, here are a few tips you might consider using in your lessons. #1: Provide Brief Lecture Outlines Give brief outlines to students before you start your lecture so that they’ll have a clearer picture of what you’re going to cover. I say brief outlines because you don’t want to give them notes that list everything they need to know about the lecture topic.List the main points of the lecture (around 3-5 of them), and list a couple of important subtopics under each. Provide plenty of space between concepts for students to write notes. Theyshould have some incentive to pay attention in class.This will create a better environment where studentsaren't confused or tuned out. #2: Break Up Your Lectures With Class Discussions I remember dreading double-period lecture classes in high school, and I was better than most high school studentsat sitting quietly and forgoing social interaction.You should try to engage the class in a discussion midway through your lecture to break up the monotony.I’d recommend calling on people randomly so that kids will have an incentive to pay attention and more introverted students will get a chance to participate in the discussion. #3: Be Accessible During Labs Chances are, kids will have tons of questions during labs. Sometimes the procedure is a little confusing or the results are different from what was expected.Make a point of walking around the room and checking in with each lab group to ensure that everyone stays on task and students have a chance to ask questions.This can also prevent students from doing the lab incorrectly and wasting time - you’ll catch mistakes early! #4: Model Your Tests After the Real AP Test My AP Biology teacher gave us tests throughout the year whose questions were very similar to real AP test questions. These tests were super challenging (I don’t think I ever got a solid A on any of them), but I was very well-prepared for the AP test.Nothing on the exam was more difficult than the questions I had encountered on in-class tests, so I felt pretty confident. Bobby, what did I tell you about eating the caterpillars!? We need those for the lab! Also, why are you even in AP Biology? Tips for Students Here are a few additional tips directed towards students who want to do well in AP Biology. #1: Do the Readings on Time There’s a lot to cover in this class, so it’s critical that you keep up with the readings in your textbook.If you fall behind, it will be hard to catch up.There also may be important things that your textbook covers that your teacher won’t mention in lectures.Plus, you’ll be able to participate in class discussions and avoid failing any pop quizzes! #2: Take Notes During Lectures Don’t zone out when your teacher is talking!I know it can be difficult, but taking effective notes is a great skill to have for college and beyond.Your notes will also help you study for in-class tests and, eventually, the AP test. It’s easier to study your own notes because they’ll be written in a way that you understand. #3: Ask Questions Don’t be afraid to speak up in class discussions and engage with the lecture topics.If you feel like you don’t understand a concept, ask your teacher about it. Believe me, it's better than finding yourself totally lost later! Also, if you have any doubts about lab procedures or how you should write your lab reports, consult with your teacher before going forward. "This kid is all of us in AP Biology," is what I would say if I wrote for Buzzfeed. Conclusion AP Biology covers a huge amount of information, so writing a syllabus that organizes everything effectively is super important. The four main Big Ideas encompass many smaller themes, each of which covers a variety of complex concepts. The College Board also requires classes to introduce students to seven scientific practices and fulfill a litany of other curricular requirements. Hopefully, the sample syllabus in this article gave you a good idea of what the structure of an AP Biology class should look like and how you might choose to cover all of the material.Guiding students through this intimidating maze of concepts can be pretty difficult! To review, some teaching strategies I recommend are: Providing brief lecture outlines Breaking lectures into more manageable chunks Being available for questions during labs Using tests that mimic the structure and content of the AP test For students, here are a few other pieces of advice that I would suggest following: Keep up with the readings Take notes on lectures Ask lots of questions What's Next? Looking for some good AP Biology review books? Check out my guide to the best books for this year's version of the test. I've also written a complete study guide for the AP Biology test that goes through all the concepts and has links to free online resources that you can use to review. Finally, this article goes through an analysis of whether AP Biology is more or less difficult in comparison to other AP classes and tests. It might be helpful if you're not sure about taking the course or just want some insight into how much you'll need to study for the test! Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Manifest destiny and the forcible removal of american indians Research Paper

Manifest destiny and the forcible removal of american indians - Research Paper Example The term Manifest Destiny integrated the nationalist concepts of Anglo-Saxon superiority with capitalist expansion of territory, â€Å"ideas which had deep roots in American political culture† (Nevins 2002: 17). On the other hand, Caldwell (2006) identifies the roots of manifest destiny in religion, the providentially sanctioned Christian destiny territorial conquest going back as far as the Crusades, and â€Å"a God-given right to any land occupied by non-Christian peoples† (p.84). The extensive American efforts at expansion included in addition to the Louisiana Purchase and the acquisition of the lands of the Mexican cession, internal expansion as American settlers moved westward during the California gold rush (Joy, 2003) Thesis Statement: The purpose of this paper is to investigate the concept of Manifest Destiny in 19th century American history, and its role in America’s rise from a colony to a super power. Further, the extent to which manifest destiny was r eflected in domestic policy by the country’s government will be identified. The forcible removal of American Indians, attempts to civilize them, and Americans’ seizing of Mexican land, and waging war on Mexico will be discussed. The underlying roots of European racism and imperialism fuelling manifest destiny will be examined. Manifest Destiny and Westward Expansion in America From the 14th century to as late as the 1840s, Europeans fled to the New World of America in search of religious freedom and a new life. There was westward expansion in the 19th century because the population density in the industrial towns in the east was increasing tremendously by growing numbers of Europeans who entered America at the eastern seaboard. Moreover, the gold rush in the western region particularly in California, as well as news of fertile soil and plentiful opportunities were powerful motivators to move westwards. Consequently, the Americans found it necessary to spread westward i n search of new land to cultivate, to build on, and new livelihood to undertake. This westward expansion was termed as manifest destiny by Anglos were the whites arriving in California from the eastern towns in the 19th century. Through close association and marriage allegiance with the California elite the white settlers acquired great wealth and political power (Mountjoy 2009). Notions of national superiority form a significant reason for the concept of Manifest Destiny to take shape and to promote westward expansion towards new opportunities. According to Caldwell (2006) the reasons for America’s notions of superiority include myths of the unique regenerative power of the new land of America that the Europeans made their home; from Americans’ self developed visions of being the people chosen by God to utilize the abundance of natural resources; of being given the mission to spread civilization in underdeveloped areas, and of being granted the high destiny of spreadi ng westward for achieving profit and prosperity. Americans’ sense of supremacy is also rooted in their ability to succeed as immigrants through self-sufficiency, confidence, self-reliance; their realization of the abundance of natural wealth in the land; and their view of the universality of American ideology. Expansionist Theory, Racism and Imperialism in Manifest Destiny American Indians who were the original natives of the land were marginalized and every

Critical analysis of Integrated Water Resources Management Essay

Critical analysis of Integrated Water Resources Management - Essay Example This inconsistency therefore renders the solutions to water problems dependent on its availability and several other factors including the processes of management, competence and capacities of authorities tasked with the management, prevailing socio-political factors that inform the planning, development and management processes. Other factors include the suitability and implementation status of the prevailing legal frameworks; accessibility of financial resources, regional climatic, social and environmental situations; the extent and availability of exploitable technologies; national, regional and international awareness and attitudes; the levels of education and developmental conditions; governance issues including political meddling, corruption and accountability; and the availability of quality, effective and relevant research aimed at solving the water problems1. The importance of water as a resource can be adequately explained by the widespread interest it is to the general soc iety, and several public institutions that are linked to development issues at the state and local levels, the academic field, private sector and non-governmental organizations (NGOs). It is this widespread interest in water that makes its management to command a greater level of social and political attention although the levels may vary from one country or region to another and over time. Globalization has brought about a higher level of interrelation and complexity in the world, a situation that has led to a pervasive interest in issues that ensure good quality of life to the people. Water, though not the only issue takes center stage and in the recent past, there has been a substantial amount of evidence that the water problems faced by a country cannot be singlehandedly solved by the water experts and water ministries. The interconnectivity and the new level of interlink between water problems and other issues related to development demands that water problems, and management a nd development should be multi-faceted with the participation of all stakeholders including users, planners and policy-makers at all levels (INBO and GWP, 2012).2 The prevailing and upcoming predictable trends show that water problems will continuously get more complex and the interlinking with other development sectors such as agriculture, energy, manufacturing, transport and communication and social aspects of life such as education, environmental issues, and health will keep on increasing3. An issue that is of vital importance and creates significant challenge to members of the water profession is the formulation of ways of successfully addressing the current and future water problems at all stages including local, national and international levels. It is with this in mind that during the early 1980s, a number of members of the water profession came to the realization that the overall world water situation was not at a desirable level. Therefore it is imperative that when formula ting a solution, it is appreciated that the water problems are becoming more multi-dimensional, multi-sectoral and multi regional and could therefore only be solved through a multi-criterion decision making

Precise Molded Products Case Study Example | Topics and Well Written Essays - 750 words

Precise Molded Products - Case Study Example Also, the company may spend some money on the trainings and additional working hours for the whole department but the results will benefit the company in the long run. It is better to invest on human capital today and have the long-term benefits than save money today and continuously incur losses because of the rejects in the future. The top management will hold a meeting and talk to the members of the quality department and ask them about their problems and concerns about their department, the products, and the company as a whole. After evaluating the problems encountered in the department, professional trainees will hold the training. The training will include team buildings to improve the employees' relationship with each other so that conflicts and communication barriers will be prevented. Second, TQM training will be done because it is now widely used to ensure quality in all aspects of the company. Total Quality Management is also capable of eliminating defects and errors in operations (Stark, 1998). Six Sigma will also be included in the training. This is now a popular trend in management where data-intensive methodology is used to eliminate defects in the company's production ("Six Sigma"). This will help Bob Thomas in lessening the production rejects of the company using systematical approaches. References Six Sig

Mukia Maderaspatana Antioxidant Properties

Mukia Maderaspatana Antioxidant Properties Plants have the ability to synthesize a wide variety of chemical compounds that are used to perform important biological functions and to defend against attack from predators. Mukia maderaspatana (L.)M. Romer, is an annual monoecious climber, belonging to Cucurbitaceae family. This plant specify many medicinal properties such as constipation, cough, vertigo, burning sensation, dyspepsia and dental pain.. In this study, ascorbic acid content from fresh leaves and fruits were carried out. Also, the phytochemical analysis such as Total flavonoid, total phenolics contents of the plant were characterized, and found that leaves of M.maderaspatana is rich in ascorbic acid, an antioxidant than that of fruits and also contains adequate amount of phenolics and flavonoid contents in leaves as compared to fruits. Keywords: Mukia maderaspatana, Phytochemical activity, Antioxidant activity. Introduction: Plants (fruits, vegetables, medicinal herbs, etc.) may contain a wide variety of free radical scavenging molecules, such as phenolic compounds (e.g. phenolic acids, flavonoids, lignans, tannins), nitrogen compounds, vitamins, terpenoids (including carotenoids), and some other endogenous metabolites, which are rich in antioxidant activity (; Zheng and Wang, 2001; Cai et al., 2003). Phytochemicals present in plants have been shown to have diverse biological activities like cardioprotective, cancer prevention and inhibiton of bone resorption. One of the most common activities of the phytochemicals is the antioxidant .(B.R.Srilatha and S.Ananda., 2012). The total antioxidant activity of plant foods is the result of individual activities of each of the antioxidant compounds present such as vitamin C, carotenoids, and phenolic compounds, the latter being the major phytochemicals responsible for antioxidant activity of plant materials (Javanmardi, Stushnoff, Locke, Vivanco, 2003;) Plants are the natural source for many biochemicals, fragrance, food coloures ,flavors and medicines with less side affects. Most valuable phytochemicals are the products of secondary metabolism .The use of plants as medicines predates written human history. All the plants produce chemical compounds as a part of their normal metabolic activity. The scientific interest in identifying novel natural antioxidants for use in foods has considerably increased in recent years, because the use of synthetic antioxidants as food additives is limited by specific regulations in various countries, established on the basis of their safety.(Spiridon Kintzios et al.2010). Many plants synthesize substances that are useful to the maintenance of health in humans and other animals. Compounds like flavonoids, phenolics are widely distributed in plants fulfilling many functions. They are most common group of polyphenolic compounds in human diet, and are known for their antioxidant activities. Pharmaceutica ls and food manufactures have become interested in these compounds for their medicinal properties especially their putatitive role in inhibiting cancer or cardiovascular diseases. Antioxidant plays an important role in the living system and it prevents the oxidative damage that may result in cancer, cardiovascular diseases and diabetes. (Sangilimuthu Alagar Yadav et al.,2012) Ascorbic acid , which is commonly known as vitamin C is common antioxidant . Ascorbic acid present in medicinal plants has attracted the attention of many researchers because of the wide range of their biological activities. (Mallika Jainu et al., 2008). Many studies have correlated high intakes of vitamin c, with low rates of cancer, particularly cancers of mouth, larynx and esophagus. Use of plants to treat diseases is almost universal among non industrialized societies, and are often more affordable than purchasing expensive modern pharmaceuticals. Many of the pharmaceuticals currently available to physician s have long history of use as herbal remedies including aspirin, digitalis, quinine and opium. Leaves and Fruits of Mukia maderasapatana Melothria madraspatana (Syn. Mukia maderaspatana L.) is an annual climber with hair shoots. It is an edible plant typically low in calories, low in fat, high in dietary fibre, high in iron and calcium and very high in phytochemicals such as Vitamin C, vitaminK, carotenoids, lutein, folate and polyphenolics compounds such as flavonoid etc. The whole plant is useful as it has valuable medicinal properties, cough, dental pain, burning sensation, and ayurvedic properties such as Rasa, Guna,Virya, vata, pita. In scientific literature M. maderaspatana has been shown to be anti-inflammatory, anti arthiritic Immunomodulatory, anti platelet ,hepato protective and antimicrobial. (B.R.Srilatha and S.Ananda., 2012). So the present study was carried out to evaluate the total phenolics, flavonoid and ascorbic acid contents in the leaves and the fruits of the plant. Materials and methods Plant material: M.maderaspatana were collected from vellore institute of technology (VIT) garden, vellore, Tamilnadu, State of India. Chemicals: Ascorbate, Trichloroacetic acid, DNPH (2,4 Dinitro phenylhydrazine) reagent, Thiourea solution, FC ( Folin ciocalteau)reagent, Catechol, Sodium carbonate, Ethanol, Quercetin, Aluminium Chloride, Potassium acetate. Estimation of Ascorbic acid The amount of ascorbic acid present in leaves and fruits of M.maderaspatana was estimated by method of (Roe and Keuther1943).Fresh leaves and fruits (1gm) were homogenized with 10ml of 4% TCA and centrifuged at 2000 rpm. The supernatant obtained was treated with pinch of activated charcoal for 10 min. Centrifugation was repeated and clear supernatant was obtained. Two different aliquots of supernatant (0.5 and 1.0ml) were taken as test sample . The volume was made upto 2.0ml with 4% TCA ,0.5ml of DNPH, 2drop of 10% thiourea solution was added and incubated for 3 hour at 37ËÅ ¡c . 2.5ml of 85% sulphuric acid was added and absorbance was read at 540 nm against blank . Ascorbate was used as standard. The ascorbic acid was expressed as mg equivalent per gram of extract. Preparation of ethanolic extract for phenolics: The leaves and the fruits of the plant were shade dried and powdered in the grinder. The powder leaves and fruits (25gm) was extracted with 85% ethanol (100ml) and kept overnight. The ethanol was evaporated next day using water bath and the residue was dried and used for further analysis. Estimation of phenolics: The total phenolic content present in leaves and fruits were assayed by (Mallick and Singh 1980). 10mg of plant extract was dissolved in 1ml of 80% ethanol. Further dilution were made up to 1mg /ml and different concentrations ( 10 µl,50 µl,100 µl and 250 µl) were taken and made up to 3ml with distilled water. 0.5ml of Folin ciocalteau reagent was added and incubated for 3min at RT. 2ml of sodium carbonate was added and kept in boiling water bath for 1min, cooled and absorbance was measured at 650 nm against blank .Catechol was used as standard. The total phenolic content was expressed as Catechol equivalent in mg per gram of extract. Estimation of flavonoids: The total flavonoids contents present in leaves and fruits were assayed by (Chang et al.,2002).10mg of plant extract was dissolved in 1ml of 80% ethanol, further dilution were made upto 1mg/ml and different concentrations ( 10  µl,50 µl,100 µl and 250 µl )were taken, 0.1ml of 10% aluminium chloride and 0.1ml of 1M potassium acetate and reaction mixture were made upto 3ml with distilled water. After 30min incubation at RT, the absorbance was measured at 415nm, against blank. Quercetin was used as standard. The flavonoid content was expressed as Quercetin equivalent in mg per gm of extract. Results: Standard graphs of Ascorbate, Catechol and Quercetin for Ascorbic acid, Phenolics and Flavonoid respectively are shown below, and The total content of these phytochemicals, present in M.maderaspatana were assayed using these standard graph The amount of Ascorbic acid, Total Phenolics and Flavonoids present in the leaves and fruits were investigated. The amount of Ascorbic acid is expressed as mg ascorbate /g. Graph1: (Standard curve equation Y= 0.007 x, r2 = 0.992), The total amount of phenolics is expressed as mg Catechol/g. Graph 2: ( Standard curve equation Y = 0.029 x, , r2 = 0.995) and The total amount of Flavonoid is expressed as mg Quercetin /g. Graph 3: (Standard curve equation Y = 0.012 x, r2 = 0.993) is tabulated below. Discussion: Medicinal plants are reported to be rich in antioxidants, namely polyphenols, flavonoids, vitamin A, C, E and several other constituents, which are necessary for maintaining good health and useful for therapeutic purposes against various diseases (Scalbert, Johnson, Saltmarsh, 2005) Medicinal plants are gaining a lot of importance as an alternate medicine against therapy and prevention from various diseases.(Raj Kumar Dutta et al.,2012). The result of present study in quantitative analysis of Ascorbic acid in leaves of Mukia maderaspatana were high (99.046  ± 1.413  µg/g) comparatively to that of fruits, (24.52  ± 1.43  µg/g) and various studies have revealed that ascorbic acid is an antioxidant vitamin that acts synergistically with tocopherol to preserve antioxidant function in chronic disease states (Bruno et al.,2006; Traber Stevens, 2011, Nuri Andarwulan et al .,2012). And Total Phenolics (31.08  ± 0.5291  µg/g) and Flavonoid (25.388 à ‚ ± 0.0174  µg/g) contents were also high in leaves to that of fruits (14.97  ± 1.127  µg/g ),( 6.47  ± 0.012  µg/g ) respectively .In the whole, leaves showed the higher amount of contents as compared to that of the fruits, and the antioxidant property of ascorbic acid were high when compared to phenolics an flavonoid contents in M.maderaspatana plant. Conclusions: The data presented in the study showed that Mukia maderaspatana is rich in antioxidant properties, especially Ascorbic acid, which is necessary for the treatment and prevention of scurvy and reduce neurological defects. The plant also contain adequate amount of flavonoid and phenolic content, which have anti-germ activities, anti tumor and anti inflammatory properties with reduced risk of heart disease  and many chronical diseases. Thus determining the antioxidant activities from M. maderaspatana could be valuable for pharmaceuticals and even for the food industries as they are abundantly found.

Immigration: Is America Really a Melting Pot? Essay -- mulitculturalis

Zangwill (1908) wrote, â€Å" God is making the American!...the real American had not yet arrived. He will be the fusion of all races, perhaps the coming superman†¦the glory of America, where all races and nations come to labor and look forward.† This is an exert from the play â€Å"The Melting Pot.† Israel Zangwill was Jewish born in England, January 21, 1864 in London, England. Besides the â€Å"The Melting Pot,† Zangwill used his pen to defend women’s suffrage, Jewish emancipation, assimilation and Zionism. Zionism is the Jewish liberation movement (Wikipedia, 2012). In 1909, â€Å"The Melting Pot† was opened in Washington D.C. It was a hit. President Theodore Roosevelt gave the play high reviews. The New York Metropolitan Playhouse ran the production in 2006. Zangwill married Edith Ayron, who was a feminist and an accomplished author in her own right. He passed away at age 62 in West Sussex, England (Rochelson, n.d.). Zangwill had an idea and vision of what cultural assimilation would become. This idealistic approach of Americas â€Å"melting pot† is a multifaceted theory on its own. There are many aspects to the American assimilation. This involves leaving part of ones cultural identification to join a larger American culture in search of work and a means to sustain. Many aspects of this vision have begun to unfold in our culture over the past century. Some of the cultural assimilation examples will be addresses as well as what the Bible might say regarding this vision. There are also some weaknesses or differences that can be found in the â€Å"modern melting pot† concept. â€Å"Today the trend is toward multiculturalism, not assimilation. The old "melting pot" metaphor is giving way to new metaphors such as "salad bowl" and "mosaic", mixtures of vari... ...metaphor: why coerc, HoHoNu, A Journal of Academic Writing, 4(1) Web. 22 Nov. 2015. http://hilo.hawaii.edu/academics/hohonu/writing.php?id=91 Parrillo, V., (2009) Strangers to these shores: race and ethnic relations in the United States, (9th ed.), Boston, MA, Allyn & Bacon Preston, J. (2011) 11.2 million immigrants in the U.S. in 2010, report says, no change from ’09, The New York Times, Web. 28 Nov. 2015. http://www.nytimes.com/2011/02/02/us/02immig.html Rochelson, M., (n.d.) Israel Zandwill, Jewish virtual library, Web. 30 Nov. 2015. http://www.jewishvirtuallibrary.org/jsource/biography/zangwill.html ThinkQuest (n.d.) The Chinese, Immigration, the Journey to America, Web. 18 Nov. 2015. http://library.thinkquest.org/20619/Chinese.html Wikipedia (2012) Israel Zangwill, Web. 19 Nov. 2015. http://en.wikipedia.org/wiki/Israel_Zangwill

Logistics Management

LOGISTICS MANAGEMENT Chapter-1 Concepts Objectives and Elements of Logistics 1. A. Introduction of Marketing Logistics B. Definition of Marketing Logistics C. Evolution of Marketing Logistics & Intl. Logistics D. Concept of Logistics E. Components of Logistics system F. Article Chapter-2 Logistics Sub-system A. Marketing Logistics B. Essence of logistics in marketing: C. Relevance of Logistics in Export Management D. Importance of Logistics as a strategic resource: E. Trade-Off Analysis F. Forms of logistics management G. Questions for Self-Analyzation Chapter-3 International Logistics A.Introduction B. Definition C. Supply Management D. Incoterms E. International Packaging Issues Chapter-4 Integrated Logistics A. Introduction B. Network Design C. Information Location Redesign D. Transportation E. Inventory Warehousing, Material Handling, and Packaging F. Integrated Logistics Inventory Flow G. Information Flow Hospital's Cure for Inefficiency H. Barriers to Internal Integration CHAPT ER-1 Concepts Objectives and Elements of Logistics 2. Definitions of Logistics Logistics is new unique, it never stops! Logistics is happening around the globe 24 hours days Seven days a week during fifty-two weeks a year.Few areas of business involve the complexity or span the geography typical of logistics. Logistics is concerned with getting products and services where they are needed whenever they are desired. Most consumers take a high level of logistical competency for granted. When they go to store, they expect products to be available and fresh. It is rather difficult to visualize any marketing or manufacturing without logistical support Modern logistics is also a paradox. Logistics has been performed since the beginning of civilization: it’s hardly new.However implementing best practice of logistics has become one of the most exciting and challenging operational areas of business and public sector management According to Council of logistics management: â€Å"Logist ics is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from point of origin to point of consumption for the purpose of conforming the customer requirement†. Logistical management includes the design and administration of systems to controls the flow of material, work- in – process, and finished inventory to support business unit strategy.Logistics is the designing and managing of a system in order to control the flow of material throughout a corporation. This is a very important part of an international company because of geographical barriers. Logistics of an international company includes movement of raw materials, coordinating flows into and out of different countries, choices of transportation, and cost of the transportation, packaging the product for shipment, storing the product, and managing the entire process. Analysis of the figure of evolution of logistics [pic] Fragment ation 1960This era was known as fragmentation because every thing that done was disintegrated Evolving Integration At this stage of time new concepts of Logistical management were evolving Total integration In the present scenario because of technological advances logistics has evolved as part of management Concept of Logistics The concept of logistics is fairly new in the business world. The theoretical development was not used until 1966. Since then, many business practices have evolved and logistics currently costs between 10 and 25 percent of the total cost of an international purchase.There are two main phases that are important in the movement of materials: material management and physical distribution; Materials management is the timely movement of raw materials, parts, and supplies. The physical distribution is the movement of the firm's finished products to the customers. Both phases involve every stage of the process including storage. The ultimate goal of logistics is: â €Å"To coordinate all efforts of the company to maintain a cost effective flow of goods. † Word, ’Logistics’ is derived from French word ‘loger’, which means art of war pertaining to movement and supply of armies.A military concept, fighting a war requires: i. Setting of an objective ii. Meticulous planning to achieve the objective iii. Troops properly deployed iv. Supply line consisting weaponry, food, medical assistance, etc. maintained v. Plan should be such that there is minimum loss to men & material Like fighting a war in the battlefield, the marketing managers also need a suitable logistics plan that is capable of satisfying the company objective of meeting profitably the demand of targeted customers. Inbound logistics + Material Management + Physical Distribution =LogisticsDiscussion of each and every term in this above summation i. Inbound logistics covers the movement of materials received from suppliers ii. Material management describes t he movements of material & components within a firm iii. Physical distribution refers to movement of goods outward from the end of the assembly line to the costumer. iv. Supply- chain management is somewhat larger than logistics and it links logistics more directly within the user’s total communication network & with the firm engineering staff. It includes manufacturer and suppliers but also transporters, warehouses, retailers and customers themselves.Importance of logistics i. Transportation cost rose rapidly due to the rise in fuel prices ii. Production efficiency was reaching a peak iii. Fundamental change in inventory philosophy iv. Product line proliferated v. Computer technology vi. Increased use or computers vii. Increased public concern of products Growth of several new, large retail chains or mass merchandise with large demands & very sophisticated logistics services, by pass traditional channel & distribution viii. Reduction in economic regulation ix. Growing power of retailers x. GlobalizationThe interrelation of different logistics element and their costs should be based on total cost rather than individual costs. The objectives of Logistics Operating Objectives In terms of logistical system design and administration, each firm must simultaneously achieve at least six different operational objectives. These operational objectives, which are the primary determinants of logistical performance, include rapid response, minimum variance, minimum inventory, movement consolidation, quality, and life-cycle support. Each objective is briefly discussed. Rapid ResponseRapid response is concerned with a firm's ability to satisfy customer service requirements in a timely manner. Information technology has increased the capability to postpone logistical operations to the latest possible time and then accomplish rapid delivery of required inventory. The result is elimination of excessive inventories traditionally stocked in anticipation of customer require ments. Rapid response capability shifts operational emphasis from an anticipatory posture based on forecasting and inventory stocking to responding to customer requirements on a shipment-to-shipment basis.Because inventory is typically not moved in a time-based system until customer requirements are known and performance is committed, little tolerance exists for operational deficiencies Minimum Variance Variance is any unexpected event that disrupts system performance. Variance may result from any aspect of logistical operations. Delays in expected time of customer order receipt, an unexpected disruption in manufacturing, goods arriving damaged at a customer's location, or delivery to an incorrect location-all result in a time disruption in operations that must be resolved.Potential reduction of variance' relates to both internal and external operations. Operating areas of a logistical system are subject to potential variance. The traditional solution to accommodating variance was t o establish safety stock inventory or use high-cost premium transportation. Such practices, given their expense and associated risk, have been replaced by using information technology to achieve positive logistics Control. To the extent that variances are minimized, logistical productivity improves as a result of economical operations.Thus, a basic objective of overall logistical performance is to minimize variance. Minimum Inventory The objective of minimum variance involves asses commitment and relative turn velocity. Total commitment is the financial value of inventory deployed throughout the logistical system. Turn velocity involves the rate of inventory usage over time. High turn rates, coupled with inventory availability, means that assets devoted to inventory are being effectively utilized. The objective is to reduce inventory deployment to the lowest level consistent with customer service goals to achieve the lowest overall total logistics cost.Concepts like zero inventories have become increasingly as managers seek to reduce inventory deployment. The reality of reengineering a system is that operational defects do not become apparent until inventories are reduced to their lowest possible level. While the goal of eliminating all inventories is attractive, it is important to remember that inventory can and does facilitate some important benefits in a logistical system. Inventories can provide improved return on investment when they result in economies of scale in manufacturing or procurement.The objective is to reduce and manage inventory to the lowest possible level while simultaneously achieving desired operating objectives. To achieve the objective of minimum inventory, the logistical system design must control commitment and turn velocity for the entire firm, not merely for each business location. Movement consolidation One of the most significant logistical costs is transportation. Transportation cost is directly related to the type of product, siz e of shipment, and distance. Many Logistical systems that feature premium service depend on high-speed, small-shipment transportation.Premium transportation is typically high-cost. To reduce transportation cost, it is desirable to achieve movement consolidation. As a general rule, the larger the overall shipment and the longer the distance it is transported, the lower the transportation cost per unit. This requires innovative programs to group small shipments for consolidated movement. Such programs must be facilitated by working arrangements that transcend the overall supply chain. Quality improvement A fifth logistical objective is to seek continuous quality improvement.Total quality management (TQM) has become a major commitment throughout all facets of industry. Overall commitment to TQM is one of the major forces contributing to the logistical renaissance. If a product becomes defective or if service promises are not kept, little, if any, value is added by the logistics. Logist ical costs, once expended, cannot be reversed. In fact, when quality fails, the logistical performance typically needs to be reversed and then repeated. Logistics itself must perform to demanding quality standards.The management challenge of achieving zero defect logistical performance is magnified by the fact that logistical operations typically must be performed across a vast geographical area at all times of the day and night. The quality challenge is magnified by the fact that most logistical work is performed out of a supervisor's vision. Reworking a customer's order as a result of incorrect shipment or in-transit damage is far more costly than performing it right the first time. Logistics is a prime part of developing and maintaining continuous TQM improvement. Life-Cycle supportThe final logistical design objective is life-cycle support. Few items are sold without some guarantee that the product will perform as advertised over a specified period. In some situations. The norma l value-added inventory flow toward customers must be reversed. Product recall is a critical competency resulting from increasingly rigid quality standards, product expiration dating and responsibility for hazardous consequences. Return logistics requirements also result from the increasing number of laws prohibiting disposal and encouraging recycling of beverage containers and packaging materials.The most significant aspect of reverse logistical operations is the need for maximum control when a potential health liability exists (i. e.. a contaminated product). In this sense, a recall program is similar to a strategy of maximum customer service that must be executed regardless of cost. Johnson & Johnson's classical response to the Tylenol crisis is an example of turning adversity into advantage. The operational requirements of reverse logistics range from lowest total cost, such as returning bottles for recycling, to maximum performance solutions for critical recalls.The important p oint is that sound logistical strategy cannot be formulated without careful review of reverse logistical requirements. Some products, such as copying equipment, derive their primary profit from selling supplies and providing aftermarket. Service. The importance of service support logistics varies directly with the product and buyer. For firms marketing consumer durables or industrial equipment, the commitment to life-cycle support constitutes a versatile and demanding operational requirement as well as one of the largest costs of logistical operations.The life-cycle support capabilities of a logistical system must be carefully designed. As noted earlier, reverse logistical competency, as a result of worldwide attention to environmental concerns, requires the capacity to recycle ingredients and packaging materials. Life-cycle support, in modern terms, means cradle-to-cradle logistical support. We will now cover the components of Logistics The components mainly comprises of the part m ostly of which we have already covered in our earlier semesters With the help of the figure given below can you tell me with how many terms are you aware with?Yes that very nice of all of you that you are aware of most of the terms But don’t panick!!! I would be covering each term in detail so that you can revise with me For the components see the figure given below Inputs into logistics i. Natural resources ii. Human Resources iii. Financial Resources iv. Information Resources Can anyone tell me what these resources regarding logistics management? Management actions i. Planning ii. Implantation iii. Control We have already discussed these terms in first and second semesters Logistics Management i. Raw Material ii. In-Process Inventory iii. Finished GoodsThese are the systems through which products goes from suppliers to customers. Logistics activities i. Customers Service ii. Demand forecasting iii. Distribution communication iv. Inventory Control v. Material Handling vi. Or der Processing vii. Part & Service Support viii. Plant and Warehouse side selection ix. Procurement x. Packaging xi. Return goods handling xii. Salvage & scrap disposal xiii. Traffic & transportation xiv. Warehousing & Storage Outputs of Logistics i. Marketing Orientation ii. Time & Place Utility iii. Efficient Movement to Customer iv. Proprietary asset Components of logistics management: pic] Questions for self-analysation A. What do you understand by term LOGISTICS? Explain it with the evolution concept. B. With the help of suitable figure discuss the components of logistical systems. C. Define the term LOGISTICS, with suitable example . And the importance of logistics in today’s business life. D. With the help of suitable example clearly explain the objectives of Logistics. Why tylenol remains number one Johnson & Johnson's McNeil Consumer Products Division was hit with a major crisis in September 1982. Their top-seHing product line, Tylenol, was linked to seven deaths in the Chicago area.At the time of the incident, Tyleool enjoyed 35 percent of the $1 billion analgesic market, but by the end of September, this market share had dropped 80 percent. Currently, Tylenol is again the top-selling brand with approximately 30 percent of the now $2,7 billion analgesic market. t How Was Johnson & Johnson (1) able to regain market share and a leading image after such a damaging tragedy? Its recovery was successful because of reverse logistics capability coupled with a marketing strategy that focused on protecting the consumer and going above and beyond what was necessary to instill] trust and an image of security.This recovery plan is a positive prototype for other corporations to follow, which, in effect, may increase the potential for voluntary product recants across a variety of industries. When the List news reports hit about cyanide-tainted Extra-Strength Tylenol capsules, J was unsure whether the tampering occurred in its manufacturing operations or at t he retail level. As such, its first efforts were directed at pinning down the problem. As soon as the lot numbers were identified from the first few deaths, J stopped production in the plant responsible.At the same time, it halted all Tylenol commercials nationwide and began recalls that eventually involved 31 million bottles of product, which had a retail value of $100 million. Another strategy that J took was to work openly and closely with the media. 1 has traditionally maintained a distance from the press, but in this case it felt that openness and honesty would help reduce consumer panic and provide a vehicle for disseminating critical information. A crisis team was put together that included J as well as McNeil executives and top managers.This team was quite sure that the tampering had occurred at the retail level since the incident was isolated to Chicago's West Side and other samples from the same lot were normal. Regardless, they began the recall with the remaining 93,000 b ottles from this lot. The expenses of this first phase of the recall included $1 million just for phone calls and telegrams to doctors, hospitals, and distributors. The sixth poisoning ensured that the tampering was at the retail level since the bottle came from a lot manufactured at its second plant. Since the cause was now isolated, J&1 could concentrate on containment.The first step was to advocate a total recall. While this step was in some ways unnecessary, J&J felt it was a key step to ensure consumer confidence. At first, the FBI and FDA advised against a total recall because of the potential psychological response of the person who tampered with the product and the response of consumers in general. However, after copycat strychnine poisoning in California, all parties agreed that complete removal was the best solution. This total recall entailed the following i. Advertisements stating that NcNeil would exchange tablets for capsules, ii.Thousands of letters to the trade to ex plain the incident and recall procedures, iii. Media statements, iv. A sales force of over 2,000 employees to contact doctors and pharmacists to regain trust and restore their recommendations that had traditionally served as the main promotional avenue for Tylenol products, v. An extensive reverse logistics system that included buying products back from retailers and consumers and shipping returns to disposal centers, and vi. Creating a tamperproof package. It is estimated that recall costs were at least $100 million, most of which involved the reverse logistics operations.By January 1983, the new tamperproof bottles of Tylenol were on the retail shelf. Consumer confidence was obviously regained as a result of the extensive voluntary recall] program, effective public relations, and sales programs and repack operations. This confidence was shown by the fact that at the end of the year, Tylenol had regained almost 30 percent of the market although market share has remained at about 30 percent, sales dollars have more than doubled. Since the total industry sales were about $1 billion in the early 1980s but are now $2. 7 billion CHAPTER-2 Logistics Subsystem Marketing LogisticsIn 1991 the Council of Logistics Management (CLM) a prestigious, professional organization, defined logistics as â€Å"the process of planning, implementing & controlling the efficient, effective flow the point of origin to the point of consumption for the purpose of conforming to customer requirements†. â€Å"Logistics means the art of managing the flow of raw materials and finished goods from the source to the user† To get goods from where they arise to the right place in the right form, at the right time, at the right cost, â€Å"Logistics or physical distribution or distribution logistics is an integral part of Marketing Process†.Essence of logistics in marketing i. Marketing Process is successfully completed when ii. Products are produced and priced to satisfy the i dentified needs of the segment of buyers Arrangements are made to supply these goods through selected distribution channels iii. An awareness is created among the buyers about the availability of the goods through information facilitation & iv. Goods are physically supplied to the buyers at the place & time selected by them. v. Besides satisfying the customers need, the marketing process must be profitable to the seller.So in the Marketing sense, utility is not merely the usefulness of a product to satisfy the customer needs but also moving the product from a manufacturing facility to the user. â€Å"Thus, Logistics is a link between the manufacturing & selling process that leads to the creation of place and time utility† While the production element in the marketing – mix (product, price, place & promotion) leads to creation of ‘form’ utility by taking decisions as product line variety, design, color brand, service, etc. he distribution element comprising distribution channel fixation & physical movement, creates ‘time’ & ‘place’ utility by ensuring that the produced goods reach the place & time chosen by the buyer. Logistics is the designing and managing of a system in order to control the flow of material throughout a corporation. This is a very important part of an international company because of geographical barriers. Relevance of Logistics in Export Management International trade is becoming a more important part of the GNP in the industrially advanced countries.Many firms in these countries have production centers world wide for markets all over the world. Lack of local resources, small size of home market and many other reasons has resulted in functional centers being maintained in various countries. Issues associated with international transportation of finished goods are essentially the same as those that apply to transportation in domestic trade. But, under international operations, goods can be out of exporter's control for longer period of time, more documentation is required, packaging may be more costly and shipping insurance is more costly.The transportation alternatives include ocean shipping and containerization as well as airfreight. The basic activities involved in the flow of goods, like transportation, warehousing and holding of inventories, should be integrated in a systems approach. The systems approach would recognize the trade-offs, such that sometimes more expensive airfreight may be opted for, instead of less expensive ocean shipping, because of savings in warehouse and inventory costs. In the field of exports, it should be noted that transport systems in developing countries are generally not as efficient as in the industrially advanced countries.Transportation is often considered to be the most important single determinant of plant location. Firms in international trade also try to reduce amount of unnecessary product packaging, since packing material can account for almost 40 per cent of the weight of the products shipped. A company can reduce inland transportation charges by locating its distribution facilities adjacent to container ports or airports. The burden of documentation can be eased through computerization. Export management involves marketing in overseas market.Hence the discussions on the interface of logistics with marketing holds good for the relevance of logistics in export management. Yet, in addition, export management has certain unique features, as discussed above, to be understood in the context of relevance of logistics to export management. Importance of Logistics as a strategic resource Logistical Management includes the design and administration of systems to control the flow of material, work-in-progress and finished inventory to support business unit strategy.Discussion of the concept of logistics, its place in the value-chain process leading to profitability, its contribution as one of the primary functio ns and its interface with other functions of the firm bring outs its importance as a strategic resource. However, to be of a real strategic influence, a good amount of competency has to be achieved and a well-defined logistical mission and objectives has to be committed to, by every one in the firm, especially the top management. Logistical competency Logistics involves detailed and complex work.Logistical management starts with how logistical competency fits into a firm's overall strategic. Positioning. It is fundamentally important to view logistics as to how it can be exploited as a core competency. For logistical competency to develop, it is important to develop an integrated framework that defines and relates key concepts. This integration should be in such a way that competitively superior logistical performance contributes to overall enterprise strategy. Logistical competency is a relative assessment of a firm's capability to provide competitively superior customer service at the lowest possible total cost.This typically means that logistical performance is dedicated to supporting any or all marketing and manufacturing requirements in a manner that exploits delivery capability. In short, the strategy is to provide superior service at a total cost below industry average. Alternative logistical capabilities, emphasizing flexibility, time-based performance, operational control, postponement capabilities, and most of all a commitment to perfect service performance typically characterize the service platform of superior logistic achievers.So we can say that all enterprises must perform logistics to achieve their basic business goals. One of several competencies required to create customer value is logistics. When logistics becomes a cornerstone of basic business strategy, it must be managed as a core competency. The Logistical Mission Logistics exists to satisfy customer requirements by facilitating relevant manufacturing and marketing operations. The challe nge is to balance service expectations and cost expenditures in a manner that achieves business objectives.Basic logistical service is measured in terms of Availability Availability means having inventory to consistently meet customer material or product requirements. Operational performance Operational performance deals with the elapsed time from order receipt to delivery. Operational performance involves delivery speed and consistency. A firm's operational performance can be viewed in terms of how flexible it is in accommodating unusual and unexpected customer requests. Service reliability Service reliability involves the quality attributes of logistics.For logistics performance to continuously meet customer expectations, it is essential that management be committed to continuous improvement. Do you know in 1956, in an effort to explain conditions under which high-cost air transport could be justified, Lewis, Colleton and Steele conceptualized the total cost of logistics. Total co st was positioned to include all expenditures necessary to perform logistical requirements. The authors illustrated an electronic parts distribution strategy Wherein the high variable cost of direct factory to customer air transport was more than offset by reductions in inventory and field warehouse costs.They concluded that the least total cost logistical way to provide desired customer service was to centralize inventory in one warehouse and make deliveries using air transportation. The concept of total cost, although basic, had not previously been applied to logistical analysis. Managers typically focused on minimizing functional cost, such as transportation, with the expectation that such effort would achieve the lowest combined cost. The total-cost concept opened the door to examining how functional costs interrelate. The appropriate level of logistics cost expenditure must be related to desired service performance.The simultaneous attainment of high availability, operational p erformance, and reliability is expensive. A significant managerial challenge stems from the fact that logistical cost and increased performance have a no proportional relationship. The typical logistical system in an enterprise seeks to develop and implement an overall logistical competency that satisfies key customer expectations at a realistic total-cost expenditure. Overall, logistical management is concerned with operations and coordination. Operations deal with strategic movement and storage. To complete the total operations mission.Attention must be directed to integrating physical distribution, manufacturing support, and procurement into a single logistical process. These three areas, functioning as an integrated and coordinated process, can best provide operational management of materials; semi finished components, and finished products moving between locations, supply sources, and customers of an enterprise. The mission of the logistical system is measured in terms of total cost and performance. Performance measurement is concerned with the availability of inventory, operational capability, and quality of effort.Logistical costs are directly related to desired level of performance. As a general rule, the greater the desired performance, the higher the total logistics cost. The key to effective logistical performance is to develop a balanced effort of service performance and total-cost expenditure. The strategic integration of logistics is fundamental to an enterprise's success. While a firm may not select to differentiate competitively on the basis of logistical competency, it must perform logistical responsibilities as part of the fundamental process of creating customer value.The relative importance that a firm places on logistical competency will determine the degree of emphasis on achieving internal and external integration. Flexibility is key to logistical competency. Logistical flexibility results from integration and from implementing time-base d control techniques. There are four logistics concepts: i. The systems concept ii. The total cost concept iii. The after-tax concept iv. The trade-off concept The systems concept is based on all functions of a organization working together in order to maximize benefits.This concept sometimes requires certain components of the organization to operate sub optimally in order to achieve maximum goals of the system. The total cost concept is based on the systems concept; however goal achievement is measured in terms of cost. A variation of the total cost concept is the after-tax concept. This goal of this concept is after-tax profit. This concept is becoming very popular because of the many different national tax policies. The trade-off concept links the system together in a way that is very efficient, but can have trade-offs that might be inefficient.The advantages of such high efficiency must be weighed against the risk involved. Logistics is a system having number of components, whic h can be combined in different proportions to achieve a set objective. Long-term objective is profitability; short-term objective is to survive competition by recovering marginal costs. Logistics sub-systems i. Physical Supply or Management of flow of raw materials, spare parts, consumable stores and machinery & tools from suppliers ii. Physical distribution or management of finished goods from the factory to the buyers & iii.Logistical Controls for managing the logistics system, it helps an efficient co-ordination of physical supply & distribution sub-systems. Objective of an ideal logistic system is to ensure flow of supply to the buyer i. In Correct Quantity ii. At Desired location iii. At Required time iv. At useable condition v. At the lowest total cost Thus the objectives encompass efforts to coordinate physical distribution and material management in order to save money or improve service. Elements of logistics system i. Transportation ii. Warehousing iii. Inventory Managemen t iv.Packing & Utilization & v. Information & Communication When economists originally discussed supply-and-demand relationships, facility location and transportation cost differentials were assumed either nonexistent or equal among competitors. Given a facility network and information capability, transportation is the operational area of logistics that geographically positions inventory. Because of its fundamental importance and visible cost, transportation has received considerable managerial attention over the years. Almost all enterprises, big and small, have managers responsible for transportation.Finding and managing the desired transportation mix is a primary responsibility of logistics. Network of three of the functional areas of logistics – information, transportation, and inventory can be engineered into a variety of different operational arrangements. Each arrangement will have the potential to achieve a level of customer service at an associated total cost; In ess ence, these three functions combine to create a system solution for integrated logistics. The final functions of logistics – warehousing, material handling, and packaging – also represent an integral part of an operating solution.However, these functions do not have the independent status of the three previously discussed. Warehousing, material handling and packaging are an integral part of other logistics areas. For example, merchandise typically needs to be warehoused at selected times during the logistics process. Transportation vehicles require material handling for efficient loading and unloading. Finally, the individual products are most efficiently handled when packaged together into shipping cartons or other types of containers. Logistics is viewed as the competency that links an enterprise with its customers and suppliers.Information from and about customer’s flows through the enterprise in the form of sales activity, forecasts, and orders. The whole pr ocess is viewed in terms of two interrelated efforts, inventory flow and information flow. Information flow is a key element of logistics operations. Paper-based information flow increases both operating cost and decreases customer satisfaction. Electronic information movement and management provide the opportunity to reduce logistics expense through increased coordination and to enhance service by offering better information to customers.Information flow was often overlooked because it was not viewed as being important to customers. The Council of Logistics Management recognized this change in 1988 when it incorporated â€Å"material, in-process, finished goods and information† into its definition of logistics Transportation is a key activity in the logistics value chain as it moves product through the various stages of production and ultimately to the consumer. The primary functions include product movement, product storage and integration of international production and di stribution operations.The major transportation principles involve economies of scale and economies of distance. While effective distribution systems should not be designed to hold inventory for an excessive length of time, there are occasions when inventory storage is justified. While the traditional warehousing role has been to maintain a supply of goods to protect against uncertainty, contemporary warehousing offers many other value-added services. These services can be described in terms of economic and service benefits. Economic benefits include consolidation, break bulk and cross-dock, processing/postponement, and stockpiling.Service benefits include spot stocking, assortment, mixing, product support, and market presence The handling of products is a key to warehouse productivity. Handling activities include receiving, in storage handling, and shipping. Packaging has a significant impact on the cost and productivity of the logistical system. An integrated logistics approach to packaging operations can yield dramatic savings. A marketing mix is a compilation of activities designed to attract customers while simultaneously achieving business objectives.The so-called four P's -products/service, promotion, price, and place – constitute a generic marketing mix. The key to formulating an effective mix strategy is to integrate resources committed to these activities into an effort that maximizes customer impact. Logistics ensures that customer requirements involved in timing and location of inventory and other related services are satisfactorily performed. Thus, the output of logistical performance is customer service. Logistical competence is a tangible way to attract customers who place a premium on time and place-related performance.Thus the discussion on the objectives, logistics interface with marketing and the system elements brings out the depth of the scope of logistics in the efficient functioning of any business entity. The key to excellent logi stics is to achieve integration of both internal and external operations. Such integration requires clear identification concerning the role that logistical competency is expected to play in overall enterprise strategy. Key Factors Involved in efficient and effective and effective logistics system are i. Shippers (users of logistics) i. Suppliers (of logistics services) iii. Carrier (rail, road, sea, water, pipeline) iv. Warehouse Providers v. Freight forwarders vi. Terminal operators (port, stevedores, etc vii. Government (regulator of logistics) Trade-Off Analysis Trade-off analysis is a family of methods by which respondents' utilities for various product features (usually including price) are measured. In some cases, the utilities are measured indirectly. In this case, respondents are asked to consider alternatives and state a likelihood of purchase or preference for each alternative.As the respondent continues to make choices, a pattern begins to emerge which, through complex m ultiple regression (and other) techniques, can be broken down and analyzed as to the individual features that contribute most to the purchase likelihood or preference. The importance or influence contributed by the component parts. i. e. , product features, are measured in relative units called â€Å"utils† or â€Å"utility weights. † In other cases, respondents are asked to tell the interviewer directly how important various product features are to them. For example, they might be asked to rate on a cale of 1 to 100 various product features, where 1 means not at all important to their purchase decision and 100 means extremely important to their purchase decision. Trade-off analyses produce several types of information. First, they tell us what features (and levels of features) are most valued by customers. Second, they allow us to model how likely people will be to purchase various configurations of products, the share of revenue these products will most likely receiv e and what role price plays in the assessment of acceptability. There are four main types of trade-off i.Conjoint ii. Discrete Choice iii. Self-explicated iv. Hybrid One additional model, the MACROModel ©2, will be discussed which does not fall into any of the above four categories. We will discuss each of these trade-off types after reviewing a few basic concepts. Experimental Design, A critical issue in most trade-off methods is the selection of product attributes to be combined together to create each product configuration to be tested. If every possible combination of attributes were included in the study, the study would be said to be using a complete or full factorial design.This is desirable but very seldom practical. For example, if we had 6 attributes with 3 levels each, the total number of possible combinations would be 36 or 729. This is much too large to ask one respondent to rate (and 6 attributes with 3 levels each is untypical modest). When a fractional factorial de sign is used, only a fraction of the total possible number of product combinations needs to be tested, For the above example, a fractional factorial design could be generated (usually with the help of a computer) that would require perhaps as few as 14 product configurations to be rated.It must be kept in mind, however, that whenever a fractional factorial design is used, some information will be lost. It is the job of the researcher creating the experimental design to ensure that the information being sacrificed (usually higher order interaction effects) does not compromise the project's ability to answer the research objectives. Bridging Occasionally, even with the most efficient fractional factorial design, we still end up with more products than can be practically accommodated.One possible solution to that problem is bridging3. Bridging allows the attributes to be divided into two or more sets (with some attributes common to all sets). Each set of attributes is treated like its own trade-off study. A fractional factorial design is created for each set of attributes. Respondents are asked to rate or rank two smaller sets of products rather than one large set. The utilities are calculated for each trade-off exercise independently and bridged together to create one final set of utilities.Cognitive and Non-cognitive Behavior Critical to the selection of an appropriate trade-off technique is the issue of which type of behavior, cognitive or non-cognitive, best represents the behavior being measured. Cognitive behavior is behavior that is based on rational, conscious decision-making. Such factors as price, functionality or durability are typically cognitive. Non-cognitive behavior is behavior that is based on less tangible or even less conscious factors such as status, aspiration, insecurity, perceived taste, etc.One might argue that the selection of a life insurance policy, a computer or a water heater are all cognitive decisions and that the selection of a bee r, a skin cream or a pair of pants are all non-cognitive. One might also argue that all decisions made by humans are non-cognitive. However, trade-off techniques that employ direct questions (self-explicated and hybrid) all assume that the behavior being modeled is cognitive, because at least some of the product features are being rated in a way that requires both awareness and honesty from the respondent.That is, the respondent must be aware of the degree to which a product feature affects his or her purchase decision and also be willing to admit to that degree of affect. Additionally, any data collection methods that rely on verbal or written descriptions of product features all assume that the behavior being modeled is cognitive, because the process of understanding a verbal or written description is itself a cognitive behavior. Non-cognitive trade-off models should be based on an indirect trade-off technique (conjoint or discrete choice) and data collection that relies on experi ence rather than language to communicate the product choices.For example, if you are modeling the pant selection process, show respondents a variety of pants that they can see and touch. A consumer may respond to the phrase â€Å"light blue pants† very differently than he or she would to a particular pair of light blue pants. The Four Main Types of Trade-Off Conjoint Conjoint analysis is the original trade-off approach and uses linear models. There is metric conjoint, where respondents monadic ally rate various product configurations, and non-metric conjoint, where respondents rank a set of product configurations.There are also full-profile conjoint, partial-profile conjoint and pair wise conjoint. Full-profile conjoint uses all product features in every product configuration. Partial profile conjoint uses a smaller subset of available product features in the product configurations. Pair wise conjoint requires the respondent to rate their preference for one product over anoth er in a paired comparison. We will only discuss conjoint methods in general in this paper. Conjoint models are simply regression models which are constructed for each individual respondent.Typically, each respondent rates or ranks 20 to 30 product configurations. Each product configuration contains different levels of the product attributes being tested. If the product levels are varied appropriately (the role of experimental design), a regression model can be estimated for each individual, using the product ratings as cases. The coefficients from the model are the utilities or utils. A conjoint approach should be used if a limited number of attributes needs to be tested and utilities need to be estimated for individual respondents, e. g. conjoint-based segmentation. Discrete Choice Discrete choice differs from conjoint in that respondents are shown a set of products from which they pick the one they most want to buy or none if they are not interested in any of the choices shown (ra ther than rate or rank choices). Respondents are shown several sets of choices sequentially. For each choice set, they are asked to pick one or none. This is in contrast to most forms of conjoint where respondents are not allowed to choose none of the product options (MACRO incorporates no-buy choices into its conjoint models).The discrete choice procedure has the advantage of being more like the actual purchase decision process than does any of the data collection methods used in most Conjoint studies. . Also, in conjoint methods, the mathematical models constructed to simulate market behavior are based on linear regression models. In discrete choice, the basis is the multinomial logit model4, which is non-linear. Another analytical difference is that, in conjoint procedures, the utility weights are estimated for each respondent individually. These weights can often provide the basis for a very powerful customer segmentation.Most commercially available forms of discrete choice do n ot allow this option, although this may be rapidly changing. Further, because discrete choice models are generally estimated at the aggregate level, there exists the possibility that respondents will have strong but opposite preferences to one another. These preferences will effectively cancel each other out when the model is constructed at the aggregate level, yielding the incorrect conclusion that respondents had no strong preference. This is sometimes referred to as the heterogeneity problem.There are two basic forms of discrete choice: classic and exploding data5. Classic discrete choice involves showing a respondent a series of sets of products (as described above). In exploding data discrete choice, respondents are asked to rank order a set of products based on purchase interest (similar to non-metric conjoint). This rank-ordered data set can be transformed into a format suitable for logic model estimation. Exploding data discrete choice has the advantage of more efficient dat a collection over classic discrete choice. The exploding data approach creates many times ore data points (or cases) than the classic approach with the same interview length. Discrete choice should be used if the primary objective of the study is to estimate market share or price sensitivity, a limited number of attributes need to be tested and the sample population is known to be homogeneous with respect to all product attributes. Self-Explicated Conjoint and discrete choice both determines respondent’s utilities indirectly. Self-explicated determines respondents' utilities directly. With self-explicated scales, respondents are asked directly how important all levels of all attributes are to their purchase interest.Despite its conceptual simplicity, self-explicated models have been shown to be comparable to conjoint models. Self-explicated conjoint analysis requires respondents to reveal their utilities directly. Accordingly, standard questionnaire methods can be used to col lect the information. The technique involves the following steps: i. Respondent are informed about all the attributes and their levels, and the respondents are then asked to identify attribute levels that are totally unacceptable to them ii.From among the acceptable levels of the attributes, respondents are asked to indicate which are the most preferred and least preferred levels of each attribute iii. Using the respondents' most important attribute as an anchor, elicit importance ratings for the other attributes (on a 0 – 100 scale) iv. For each attribute, rate the desirability of the different acceptable levels with the attribute v. Utilities for acceptable attribute levels are obtained by multiplying the importance rating and the desirability ratings.The utilities are then entered into a choice simulator program, and choice information similar to other conjoint programs can be obtained. Self-explicated approaches are useful when there are a large number of attributes and t he decision process being modeled is cognitive. Hybrid Hybrid models are models that use a combination of the above techniques. The most famous hybrid model is ACA, Adaptive Conjoint Analysis. Adaptive Conjoint Analysis, in this procedure, a computer program prompts the interviewer with questions. The procedure is as follows:Respondents are first walked through a battery of feature-importance ratings and rankings; second, through a series of pair wise trade-offs of different product configurations. The product configurations shown to any one respondent may not include all of the attributes being tested. The configurations to be paired are based on the answers to the importance questions and rankings asked in the beginning of the interview. Items that are considered of little importance show up in the comparisons less often. Items that are considered of greater importance show up in the comparisons more often.For each pair of products being tested, the respondent is to indicate which product they prefer and the degree to which they prefer it. The software continues prompting with pair wise comparisons of product configurations until enough data has been collected to estimate conjoint utilities for each level of each feature. Since the procedure is adaptive, only a fraction of the total number of possible product combinations is tested. ACA is an approach that is appropriate for building preference models of cognitive behavior with large numbers of attributes.It may not be as useful when price sensitivity, non-cognitive purchase decisions or interaction terms are to be modeled. Cake Method and Logit-Cake Method Other hybrid models include the Cake Method ©8 and the Logit-Cake Method ©9. Both of these models have been developed by MACRO Consulting and were designed to overcome weaknesses in other models. Cake Method The Cake Method © is a unique, proprietary approach to conjoint analysis which offers several advantages over other conjoint methods: A large n umber of product features (50 or more) can be included in the model First rder interactions can be estimated at both the disaggregate and aggregate levels There is complete control over the experimental design, in a full-profile format Since product combinations are specified, via traditional experimental design, before the interview takes place, physical exhibits can be easily incorporated into the interview The approach involves a specific data collection procedure as well as a unique analytic protocol. The basic outline of the approach is to: i.Collect self-explicated scales on most of the product attributes tested ii. Conduct a full-profile conjoint exercise with a limited number of product attributes, some of which are common to the self-explication exercise iii. Estimate conjoint utilities for each respondent iv. Bridge self-explicated scales to utility weights The Cake Method should be used when there are a large number of attributes, utilities need to be estimated for indivi duals, interaction terms need to be measured and the purchase decision is at least partially cognitive.Logit-Cake Method The Logit-Cake Method is a unique, proprietary approach to choice-based trade-off analysis which offers several advantages over other conjoint methods: i. A large number of product features (50 or more) can be included in the model ii. The heterogeneity problem long associated with aggregate logit models is avoided iii. The traditional advantages of logit models over conjoint models are maintained iv. First order interactions can be estimated v.There is complete control over the experimental design, in a full-profile format Since product combinations are specified, via traditional experimental design, before the interview takes place, physical exhibits can be easily incorporated into the interview, The approach involves a specific data collection procedure as well as a unique analytic protocol. The basic outline of the approach is to: i. Collect self-explicated sc ales on all product attributes tested ii. Conduct a full-profile choice-based exercise with a subset of product attributes iii. Segment the sample based on self-explicated scales iv.Estimate logit models for each respondent cluster v. Bridge self-explicated scales to logit-based utility weights The Logit-Cake Method © should be used when there are a large number of attributes, market share and price need to be estimated, interaction terms need to be measured and the purchase decision is at least partially cognitive. MACRO Model One other model will be discussed in this paper. It does not fall into any of the four main types of trade-off models. In fact, it is not strictly speaking a trade-off model because it does not estimate utilities for any product attributes.The MACRO Model was developed by MACRO Consulting to address a specific research methods need that frequently occurs in new product development and packaging. The MACRO Model is a unique approach to new product screening which offers several advantages over other methods: i. A large number of concepts or packages (50 or more) can be screened at one time ii. Price sensitivity can be calculated for every new product concept screened iii. Price/volume can be individually optimized for every product concept tested iv.New product concepts can be screened and/or completely rank ordered on consumer appeal, market share, unit volume, gross dollar volume or gross profits. The approach involves a specific data collection procedure as well as a unique analytic protocol. The basic outline of the approach is to Sort a stack of new product concepts cards (all new product concepts, each at three price points) into two piles: would definitely buy and would not buy. Note: Stack would contain several existing products as reference have them rank order the would buy pile on a continuum from most want to buy to least want to buy.If the number of items to be sorted is too large for one sorting exercise, the task can be broken down into several smaller exercises, with two or three items common across sorting tasks. After the data are collected for all respondents for the various sorting exercises, a bridging technique can be used to incorporate the data from the separate exercises into one rank ordering of all of the items used in the study. Once the data are combined into one rank order data set for each respondent, the MACRO Model © (a first choice share of preference model) can be constructed.The MACRO Model © should be used when the product is too complex to decompose into attributes, e. g. , packaging graphics, when a large number of highly different products are to be included, e. g. , new product screening, when price sensitivity needs to be measured and when products will be screened based on their revenue potential. Conclusion There are a variety of approaches to trade-off analysis, each with its advantages and disadvantages. Which trade off procedure is best is dependent on the issues and constraints of each marketing problem.The marketing problem should be discussed with a researcher who is knowledgeable in all appropriate methodologies before a research approach is selected. Thus trade-off are necessary. The aspects of trade-off analysis are i. Within One logistics Elements, Trade-off that occurs within a single element ii. Between logistics Element, Trade-off that are possible by considering the impact of one on the other iii. Interface between companies functions, these trade-off are brought about through impact on production. iv. Between the Company & other organizations, These trade-off benefit all concerned organizations.Forms of logistics management. Centralized logistics management Centralized logistics management provides that managers that also head other divisions of the company head the logistics operations. This type of management helps avoid internal problems by having a central manager that ultimately decides how logistics and operations are coor dinated. Decentralized logistics management Decentralized logistics management is based on the fact that a company needs to have a division that helps control the local-adaptation needs. Dealing with different cultures requires input from the local branch.The managers that deal with the cultural differences on a daily basis normally know what works and what don’t. Outsourcing Outsourcing is the final option for logistics management. When this happens, transportation firms concentrate on logistics, and the company can concentrate on it's production. There are many cost savings using this type of program, however that lack of control can negatively effect many companies. International logistics requires many different options and requirements to be met in order for a company to operate internationally.It's like a big puzzle that must be put together, in order for all the goals to be met. As described above, there are many options to consider, and sometimes what appears to be an option really isn't. It is not difficult to hit a road block, and you must start over with a new plan. Once the logistics plan is in place, you must constantly look for improvements in order to maximize profits and goals. Source for trade off analysis An edited version of this article was published in the February, 1998 issue of Quirk’s Marketing Research Review. i. P.Richard McCullough, MACROModel ©-A Price Sensitivity and Volumetric Approach to New Product Concept Screening, Mountain View, CA, 1995. A MACRO white paper ii. Pierre Francois, Douglas L. MacLachlan and Anja Jacobs, Bridging Designs for Conjoint Analysis: The Issue of Attribute Importance, Leuven, Belgium, 1991-2. An unpublished paper iii. R. Duncan Luce, Individual Choice Behavior: A Theoretical Analysis, New York: John Wiley, 1959 Richard R. Batsell and Abba M. Krieger, Least-Squares Parameter Estimation For Luce-Based Choice Models, June, 1979. iv. Randall G.Chapman and Richard Staelin, Exploiting Rank Ord ered Choice Set Data Within the Stochastic Utility Model, Journal of Marketing Research, August, 1982. v. V. Srinivasan, A Conjunctive-Compensatory Approach To The Self-Explication of Multiattributed Preferences, Decision Sciences, 1988, vol. 19. vi. ACA is a product of Sawtooth Software, Inc. , Sequim, WA. Sawtooth Software offers a broad range of trade-off software products. vii. P. Richard McCullough, The Cake Method ©-A Proprietary Hybrid Conjoint Approach to Trade-off, Mountain View, CA, 1997. A MACRO white paper. viii. P.Richard McCullough, The Logit-Cake Method ©-A Proprietary Hybrid Choice-Based Approach to Trade-off, Mountain View, CA, 1997. A MACRO white paper. Questions for self-analyzation: Q1 What is the relation between Marketing and Logistics? Quote a Suitable example to prove the relationship. Q2 What are the subsystems of Logistics Management? Expain the importance of about each system with respect to the importance in business? Q3 What do you understand by Trad e-Off Analysis. Explain the various techniques used to do the same. Also explain the importance of trade-off analysis. CHAPTER-3International Logistics Introduction For the international firm, customer locations and sourcing opportunities are widely dispersed. The firm can attain a strategically advantageous position only if it is able to successfully manage complex networks, consisting of its vendors, suppliers, other third parties, and its customers. Logistics costs comprise between 10% and 30% of the total landed costs of an international order. Thus, international logistics is a competitive tool. Effective international logistics and supply-chain management can produce higher earnings and greater corporate efficiency.Definition