Good, But Not Good Enough Essay

There are times when we feel we must be perfect in order to please others. No matter if we did the best we could do, if it wasn’t perfect we felt like a failure. We want the approval that comes with perfect ness. Every day we see a new commercial or magazine showing an image of a hunky, greased up muscle man or an anorexic model with tons of make up air brushed on her body and society compares you with that image. We as a people tend to use those false images of beauty as a scale to rate the rest of the population by and if you do not fit in that category you are not beautiful. So we strive to be accepted to be approved by the rest of society. In Janice Mirikitani’s poem â€Å"Suicide Note† a young Asian American college student apologizes to her parents for not being perfect. Perfect in school and perfect in life. Even though the girl worked very hard and did very well it wasn’t good enough in her mind and maybe in her parents’ mind to be worthy of her parents’ love or life itself, and so her only option was death to atone for her sin of imperfectness. The poem begins: How many notes written†¦/ ink smeared like bird prints in snow./ not good enough not pretty enough not smart enough / dear mother and father ./ I apologize/ for disappointing you / I’ve worked hard, / not good enough / harder, perhaps to please you.(373.1-9) Clearly the girl in this poem the girl is apologizing for much more than  grades. She has set unrealistic standards for herself and has a lack of self worth all because she cannot achieve these standards. She cannot change the way she looks, yet she is apologizing for not being â€Å"pretty enough†. She also goes on to talk about how life may have been better for her if she were a son instead of a daughter. She would be worthy of love because she associates strength, confidence, beauty and smarts with being male. â€Å"I would swagger through life / muscled and bold and assured,†(373.17-18). Who do we blame for this young girl’s negative self-image? Is it society’s fault that she values being a male more than her own life or is it her parent’s fault for not making her feel the love that she so desperately needs right now? Obviously she was never appreciated for her work because she’s constantly apologizing for not being â€Å"good enough† throughout the whole note and talks about how failure, disappointment and disapproval drive her closer to committing suicide. Maybe if her parent’s voiced how they felt about her this tragedy could have been prevented. Further into the poem she talks about how she will atone for her sin of imperfectness. â€Å"My sacrifice I will drop / bone by bone, perched / on the ledge of my womanhood,/ fragile as wings†(373-374.31-34). She is toying with the idea of jumping from a ledge knowing that death will be the out come of her actions. Who will be there to stop her since she doesn’t matter? † Not strong enough†(374.35) she utters next. She doesn’t yet have the courage to fly like a baby bird from a nest off of her window ledge. She pictures herself as a sparrow â€Å"sillied and dizzied by the wind†(374.39). The reason she pictures herself as a sparrow because a sparrow is a little bird that is not considered to be a really important creature. Compared to a hawk or an eagle, a sparrow is a peasant bird, or an everyday bird. People have noticed sparrows before, but never pointed them out like they would if they were a hawk or an eagle. They would praise a hawk or an eagle, not a sparrow. Each line in the poem is building the young girl up to that state of mind where only death is the escape. She’s thinking of all the things that have led her up to this point. â€Å"not good enough not strong enough / not smart enough†(374.48-49) Maybe this way someone will finally notice her. She hopes that † they will bury / my bird bones beneath / a sturdy pine†(374.57-59). The pine refers back to the beginning where she pictures herself as a male child. The pine represents what would have happened if she turned out to be a boy. This could also mean, that in the afterlife she wants to be as strong as a pine, hoping that she would be brought back in the afterlife as a boy. The suicide was a way for the college student to be noticed. It was very unfortunate that she had to take her own life just to get attention, and to get appreciation for all the things that she had done and still it wouldn’t be good enough for her parents.

Why is authenticity important in the pro-anorexia community?

Abstract The main argument that is advocated in this paper is â€Å"rationality vs. irrationality† – that maladaptive behavior can be justified, sought after and conditioned by a process of ‘groupthink’ and internal shifts of power. As a result, authenticity plays a vital part in this behavior as the group will urge members to be true to their own beliefs and practices in order to further the individual’s search for a sense of concrete realism in a seemingly irrational world. Introduction This essay relates to the lecture Beauty, Eating and Feminine Media which focuses on the embodiment of femininity and its representation in the media. This is done through world-wide concentration on beauty and eating practices that are expressed in media, and also explains some of the disorders that can appear as a result of these practices. It is argued that hegemonic femininity is not singular; thus creating multiple femininities. With this in mind, the paper will explore the extent that femininities are a product of patriarchy – a process of intergroup distinction in and of themselves, or a combination of both. The media’s representation of disorders and problems associated with feminine beauty and eating habits can act as a form of female ‘othering’ and distinction from its counter gender. Consequently, just how much these categories offer valuable sites of resistance is examined. Moreover, this essay is related to the Body, Media and Society model, in order to examine ‘the body’ in society with a focus on the role of media in representing, stereotyping and medicalising ‘the body’ in society. It examines how social structure and ‘the body’ are inherently connected, how they interact and how that interaction impacts on both the body and society as a whole. The module draws on the disciplinary approaches of Sociology and Media and Communications; specifically the sub-disciplines of the Sociology of the Body and Medical Sociology. This essay focuses on pro-anorexia communities, and the reasons why authenticity is important in such a community . These reasons will be separated into respective paragraphs as such:Characteristics of Anorexia Nervosa†¢Excessive weight loss †¢Food restraint †¢Fear of gaining weight †¢Obsessive vis-a-vis body image †¢10 times more likely in women †¢Affects young women & teenagers especially †¢A religious heritage? –Moral meanings –â€Å"Thin as sacred† / â€Å"fat as profane† (Boero and Pascoe, 2012)Notions of Community†¢Modernity and community –Stable, structured and physical (along class, gender, occupational or ethnic lines) †¢Postmodernity and community –Fluid and contingent, increased movement, virtual, viral, not reliant on modern social structures (class, gender, occupation, ethnicity). Is this a community at all?Pro-Anorexia Communities†¢2001 –Time magazine -‘Anorexia Goes High-Tech’ –Identifies pro-ana websites –Sites contain tips for weight loss, how to hide disorders from parents, deprivation diets †¢2008 –Newsweek –‘Out of the Shadow’ –Pro-anorexia communities emerge –Now interactive (Web 2.0) –Appear on facebook, myspace, etc. (Boero and Pascoe, 2012: 28) †¢Media articles and commentary is critical of pro-ana communities, thus the relation to capital is negativePro-Anorexia Communities†¢Non-recovery focused –Weight-loss information –Support (reinforcing anorexia rather than curing it) –Non-judgmental towards the disorder (Boero and Pascoe, 2012: 29) A highly contentious point –Challenges the image of isolated anorexics and â€Å"offers a view of anorexia built on interaction and, indeed, community† (ibid) –Women â€Å"log in to share their struggles, goals, triumphs, and failures in living a pro-ana lifestyle† (ibi d)Where do Boero and Pascoe Direct their Critique?†¢At traditional treatment: –â€Å"most traditional forms of treatment do not emphasize developing a feminist identity or integrate feminist critiques of feminine ideals that emphasize thinness and body perfection† (ibid) †¢At society at large – â€Å"constructions of femininity and the thin ideal fundamentally constitute the disorders themselves† (ibid) Considering that pro-ana communities harbor modern and post-modern characteristics, it will therefore be essential that the research undertaken for this paper covers a longitudinal frame of the history of ‘the body’ and specifically addresses the condition and the social representation of the female body in any given generation. To begin with, the paper explores the genesis of hegemonic femininity, dating back to the 1800’s when women were seen as ‘others’ who were judged solely on their appearance, who were exiled for having any of the same attributes as a man. This social construct gave birth to the now widespread theory of the â€Å"female psychological disorder†, after such movements as the ‘witch-hunt’, or the possession of the early modern witch (who were of course, younger women). Due to the nature of this construct, the social consequences saw a paradox emerging: rationality vs. irrationality. Younger women were conflicted within themselves, and began processing the irrational fixations the world around them had constructed with wholly rational elements of ‘the self’. Pro-ana communities therefore could label justified blame on this ideology, as the process of ‘othering’ had begun. This ‘othering’ soon led to a feeling a hegemonic femininity that wasn’t constructed by a universal form, but by the females themselves. Because women had already been distinguished and separated from their male counterparts, they began to slowly justify their appearance to a point of obsession; in order to regain control over themselves and indeed, the communities around them. Authenticity therefore plays a key feature of this construct, as it implies loyalty to the cause, righteousness of women all over the world and reinforces the distinction between man and woman in favor of the woman’s wants, and not the man’s. The Rationality vs. Irrationality argument also serves to explain the Voluntary vs. Involuntary argument. Involuntary actions such as weight loss are vindicated and sought after by pro-ana communities as the group’s rationale is solidified as a result of the action. An element of hysteria defines this general attitude; in Freudian terms, this means the wide categorization of repressed and unconscious problems such as a sexual repression and patriarchal abuse. Whether this idea is still relevant or not today will be discussed in this essay, and also subsequently whether pro-ana communities can be judged as ‘communities’ at all; given their ideological state rather than their corporeal one. It could be said that pro-ana communities only really exist in member’s minds – media platforms such as the internet and gloss magazines give members the opportunity for collectivism, acting as mechanisms with which to forward their thoughts. (More on this later) To further the history of pro-ana communities, the essay will also look at where self-starvation originated from, and how it preserved itself through the ages. Whether it be for spiritual practice or a political act, the process remains the same, and it is the authenticity of the act that gives it its weight. The essay will analyze why self-starvation implies power over the intended target (the opposite gender, governments, even God). Michel Foucault’s theory of power and knowledge will underline this deliberation, as will his book Madness and Civilization: A History of Insanity in the Age of Reason. In this book, Foucault defines the evolution of madness through the Renaissance, the Classical Age and the Modern Age, suggesting that in the first phase (the Renaissance) ‘mad’ people were represented in art as possessing wisdom and knowledge of the limits of our reasoned world. This gives reason for the birth of pro-ana communities. By ‘othering’ themse lves from the rest of society, perhaps they feel that they harbor more power and knowledge over sociological conformities. Foucault also argues that the conceptual distinction between ‘mad’ and ‘sane’ people was the forefront to what he has dubbed â€Å"The Great Confinement† – which saw ‘mad’ people being locked away in institutions and exiled from the rest of society. They were separated completely. But here we see pro-ana communities existing in plain sight, in media representation and even the wilful acts of its advocates. They wish to be separate; but in a way that renders them safe from total banishment, in a way that still awards them power and distinction through the authenticity of their actions. This feeling of confinement seems to be also felt in schools. Rich and Miah (2010) examined how school life can affect female self-surveillance by distorting it and separating the person as a result. The ability to self- govern is also directly weakened by these public perceptions. Thus, this section of the essay will also concentrate on the distinction between the mind and the body – a theory first introduced by Descartes. The essay will then move on to more contemporary matters such as the depiction of women in media and advertising, and specific problems caused by these perceptions such as the ‘yummy mummy’ label that has seen rise in recent years (Notably in 2007, with the creation of Liz Fraser’s The Yummy Mummy’s Survival Guide). This wave has seen even new mother’s going to extreme lengths to make sure they look as attractive as possible after giving birth. Easy-to-read books like this that are clearly aimed at housewives propel the attitude that pro-ana communities share. It is an obsession over appearance and an empowerment as a result of ‘buying in to the modern life’. What makes this matter more widespread and significant is its habit of ownership over people – For instance, when the press made Sarah Jessica Parker into public property, the general consensus was that she was allowed to be criticized, judged, labelled or complimented by any one in the world that knew her name. In this scenario, the press are the ones that benefit, the population become uniform in their opinions and Sarah Jessica Parker is seen as sub-human; not real, not authentic†¦ a picture in a magazine. The benefits of pro-ana communities therefore is that women can see each other for real, talk to one another and second-handedly urge each other to carry on the habit. Pro-anorexia communities have since appeared all over the internet on mediums such as Facebook, Myspace, etc. This platform has enabled a new breed of networking that has never been seen before. Members of a community now have the ability to share and discuss their thoughts, struggles and even brag about their condition to other women in a similar situation. Pro-ana communities have become interactive as such, and owing to negative media attention, members have become more and more disassociated from the rest of society as they believe that they are the empowered ones struggling with being misunderstood. Their mal-adaptive behaviors therefore become real, authentic actions because rationality has been linked to them in the sense that they are now fighting for something against someone. What makes these communities more disassociated and somewhat ‘mad’ themselves is that the websites they use have developed hierarchies of eating disorders, with anorexia at the top. Whether or not these hierarchies imply an order of power relations remains to be discovered, and will be something that will be un-veiled in the essay. Something that is clear however, is the fact that the online communities do seem to be heavily connected to a form of gender capital in favor of hegemonic femininity. To demonstrate how important authenticity is to pro-ana communities, the essay will also focus upon the â€Å"wannarexics†. These are the frauds of the online communities; the ones that present pictures of themselves that do not correspond to their real-life bodies. They are the subject of ridicule in a pro-ana community, and show an apparent lack of respect for those that are truly anorexic and have chosen to be as a lifestyle choice. There are policies and rules that these communities have (like any other community) to police their membership. For instance, photos must be posted of member’s bodies, and so must they post food reports of what they have eaten on any given day. Group fasting is a growing fad too; including surveys and ‘weigh-ins’. This proves that being able to relate to one another is essential in a pro-ana community, and that authenticity is the key to their survival. Self-policing is becoming a more well-known and collected movement as well (as it has been under the radar for many years before). Self-hatred is described as being as great motivation tool, as well as recounting such bodily effects as hair loss, the loss of a period and motivational insults (calling one another ‘fat’). This interaction, together with the previous point, makes up the primary points of why authenticity is truly important to pro-ana communities, and will culminate the main body of the essay. These communities are also non-recovery based; meaning that the disorder is looked upon with sympathetic, understanding eyes and in a way that does not accept that anything is wrong. Cure is not an option, or even something that should be sought out. However, the pro-ana community does accept the glamorization of ‘thinning’, and this is what brings about the importance of authenticity for members. Women depicted in the media are not as real, not as flesh and blood as the people you personally know in a pro-ana community. Whilst identifying the attributes of these communities, the essay will also examine the rise of eating disorders in the late 20th Century, and define the extent of social construction of such disorders. Body dysmorphic disorder for instance, could be argued to be a social invention put into women’s minds by the effect of media advertising; whilst on the other hand, anorexia nervosa could be deemed a legitimate medical condition. To conclude a previous point that considered whether or not pro-ana communities could be judged as communities at all; we see huge differences in the definitions of modern and post-modern societies: Modernity and Community Stable, structured and physical (Along class, gender, occupational or ethnic lines) Postmodernity and Community Fluid and contingent, increased movement, virtual, viral, not reliant on modern social structures (class, gender, occupation, ethnicity) The essay will conclude that pro-ana communities cannot be defined as ‘communities’ in the modern sense of the word, and will deliberate on how this came to be through the introduction of the internet, worldwide media etc. Furthermore, after listing the previous reasons as to why authenticity is incredibly important in pro-anorexia communities, the essay will reach a logical conclusion: that authenticity reinforces member’s power and knowledge of their gender and their gender separation – thereby allowing them to continue their hegemonic culture. 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Ruck, (2011) ‘Physiognomy, Reality Television and the Cosmetic Gaze’, Body and Society, 17(4): 27-54. Williams, S.J. (2005) Medicine and the Body. London, Thousand Oaks and New Delhi: Sage. Chapters 6 and 8.

Russian Policy Essay Example | Topics and Well Written Essays - 750 words

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Critically analyse and assess the trend towards globalization of the Assignment

Critically analyse and assess the trend towards globalization of the banking system and its impact on domestic banks. Identify a - Assignment Example The changes include demands from new trends as well as components within the internal organization that are being redefined. Definition of Research Problem The concept of banking is one which is based on national needs, as well as regional elements which are associated with various groups of individuals. However, globalization is beginning to change the internal and external environment while altering products and services offered by those who are a part of banking. This is now leading to several problems, specifically because of the different needs in various parts of the world. Currency exchanges, cost of living relationships, lending channels and basic operations are now being altered, specifically because of needs that are associated with different regions of the globe. The changes are now leading to alterations in market value and many banks which are either making changes domestically or which are becoming dependent on foreign investments and stocks for new opportunities with b anking (Cetorelli, Goldberg, 2008: 14). The research problem defines the problems which are occurring with global transfers as well as how this is redefining the services, products and transfers that are within various banking systems. Literature Review The concept of global banking is one which is now only beginning to surface as a way to work with the corporation of banking systems. In the past, there were basic services and products which were offered specific to the currency of a location. The services and products combined attributes of banking according to one’s culture, capital flows and the financial firms within a specific country. The changes today are now based on an expansion of services and products to help nations in various regions across the world while offering new products and services for changes with global banking. The concept of global banking systems includes the options of lower cost of capital, improved allocation and investments with property rights and institutions. The banking systems are incorporating micro-financing as well as basic services and products which can transfer across borders. Many in other countries are using this as one of the first methods for financing within the country (Mishkin, 2008: 135). The main capabilities for banking systems to establish at a global level come from the enhanced technology which doesn’t define the borders or other applications which are a part of the system. Information processing, telecommunications and other options are providing banks with new alternatives for going overseas. This is combined with the investment opportunities which are continuing to arise for those that are in the different countries. The financial technologies are one of the investments that are leading the way with those who are looking at global expansion from domestic relationships. However, this also limits the products and services which are available and defines a different type of system and sets of services which can be available overseas. Most that are transitioning into this are still experiencing barriers for entry with the government as well as with different needs that are from the technology and the expectations within a given country (Berger, 2007: 1955). Limitations to the Banking System While there are specific aspects that are related to technology, most are finding that this transition is one which is too new to offer complete security

The investigation of contemporary art in London Essay

The investigation of contemporary art in London - Essay Example The essay "The investigation of contemporary art in London" discovers London contemporary art. Over time, the world has gone through various changes, which include increased level of immigration, intermarriages, and relocation of places. The increased level of integration between different cultures has therefore changed the kind of art that artists present these days and one presented before the current globalization set in the world. While investigating art in London, this essay will draw reference to the aspects of contemporary art in the London galleries and exhibitions. Currently, London art galleries exhibit different kinds of artistry designs representing the modern day life. The kind of art presented in the present day has significant differences with the art presented a few years ago, the trends in the art galleries show. The biggest contribution of this is the technological changes that have taken place in the recent times. Moreover, artists appear to blend life with their a rtistry skills, making the current art more real and engaging with the world. For instance, an artist can draw inspiration from the current world and use issues happening around such as the financial crisis, terrorism, effects of internet on the people, among others. There is more to explain through art in the current world than during the previous art periods. Since contemporary art is art of the present life, the more the numbers of activities taking place in the society, the more the number of artwork.... This also means that there are broader topics that artists can cover in their work. There is increased connectivity of people due to the global village model of the world. As a result, art becomes the best way to communicate the kind of activities taking place among people. Currently, it is possible to identify an artist with his work due to the consistency of their discussion topics. Therefore, the audience can identify an artist with their paintings. There is an increase in the specialization of artists in different topics that they address in their artwork (Gardner & Hallam 2011, p. 2). This has further contributed to an increase in the quality of pictures on exhibition. The previous artists had little to draw reference to and mostly, artists expressed cultural diversity in their work. Others explored the theme of love, some nature and others politics. At that time however, there were minimal changes in the world especially economically, socially, politically or technologically. H owever, these activities take place in the current day. Artists now have more scopes that they can draw reference to and inspire them. With this broadness, artists have now sought to specialize in the various categories they choose in their work. The creativity with which artists currently design and create their art works is amazing (Thorncroft 2002, p. 11). As the world changes, artists draw inspiration from different places, and through different issues. While initially there was no incorporation of color in art, currently, artists feel compelled to use color. This not only gives the paintings aesthetic features, but also makes them real. For instance, a black and white picture of a woman is not as appealing as a colored one. Additionally, contemporary art education

The inclusion of children with down syndrome in mainstream primary Essay

The inclusion of children with down syndrome in mainstream primary schools - Essay Example The educational system has been set up to provide special programs for these children, and these programs are usually not part of the mainstream primary educational system. Recent developments and studies however point out that including children with Down syndrome in mainstream primary schools may help these children learn faster and adjust better to normal and independent living. This paper will discuss the inclusion of children with Down syndrome in mainstream primary schools. It will first introduce the disease, highlighting developmental issues commonly manifesting. An overview of the current laws for SEN and disability will then be established. The main discussion on the inclusion of children with Down syndrome in mainstream schools shall follow the legislative discussion. This essay will also discuss the special school alternative for these children. A summary and conclusion will then end this discussion. This essay is being carried out in order to provide an academic understa nding of children with Down syndrome and their related needs. It will also provide educators with a guide on future considerations for the educational needs of children with Down syndrome. Down syndrome is a disease which manifests with a variety of symptoms ranging from mild to severe. These children also have a widely recognized appearance with the head being smaller than normal, being round and flat at the back. The inner corner of the eyes also looks rounded (ADAM Encyclopedia, 2012). Physical symptoms manifesting include: decreased muscle tone, flattened nose, small ears, small mouth, upward slant of the eyes, wide and short hands with short fingers, and excess skin at the neck (ADAM Encyclopedia, 2012). Their physical development is also slow and they are not likely to ever reach average normal height. In terms of their mental and social development, they manifest with impulsivity, poor judgment, are

McDonalds of Leadership and Management Essay Example | Topics and Well Written Essays - 5000 words

McDonalds of Leadership and Management - Essay Example The competitive environment is studies through the use of Porter’s Five Forces. The combined analysis brings forth the strengths, weaknesses, opportunities and threats of the company which forms grounds on which suitable management and leadership strategies are built. Brief outline of company McDonalds is regarded as the largest chain of fast food restaurants in the world which serves as many as 68 million customers across 119 numbers of countries across the world each day. Based and headquartered in the US, the company had begun operations as a barbeque restaurant in 1940 and ran their business as a hamburger stand with the use of product line principles. The famous businessman Ray Kroc who had joined the organization as a franchisee agent subsequently purchased the chain from the McDonald brothers. Thereafter the company has seen widespread and rapid growth which eventually turned into immense success and victory. Some of the products which account for the USP of the company are hamburgers, chicken, cheeseburgers, breakfast items, French fries, shakes, soft drinks and desserts. Along with changes in consumer tastes and preferences, the company also has accordingly expanded its menu and included items such as wraps, salads, fruits and smoothies. Operated through both franchisees and affiliates the company earns its revenues through the fees, royalties and rent paid by franchisees and sales revenues through the company oriented restaurants. Almost 59% of the company’s restaurants are franchised; 21% of them are licensed to developmental licensees and foreign affiliates; and the remaining 20% are company operated (McDonalds, 2012). The company’s demonstrated huge growth between the years 2004 and 2007 which reflected through enhanced revenue of $22.8 billion and 9% increase in its operating income (MC Spotlight, 2012). McDonald’s success can be considerably attributed to its strength of alignment between suppliers and franchisees coup led with its business model which has enabled it to deliver consistent experience of a local restaurant to its customers and become an integral part of the communities which they serve. A customer focussed plan forms part of its global business strategy which is aimed to meet the changing tastes and preferences of customers and maintain sustainability in the market. The company’s business managed by numerous and a distinct geographic segment which includes countries in USA, Europe, Asia Pacific, Middle East and Africa and also nations like Canada and Latin America (McDonalds, 2012). How the organization monitors its environment The company makes a thorough analysis of its social and environmental; environment and integrates them into the four business aspects which forms the key to its success and profitability. The company’s programs, policies and progress are appreciated by its investor community since the company is a member of Dow Jones Sustainability Index from th e year 2004 and is also named to many of the other socially

GDP growth Essay Example | Topics and Well Written Essays - 1500 words

GDP growth - Essay Example This paper seeks to enquire how far the title of this essay "In today's economic climate, any company that hasn't borrowed as much as it can is crazy" is relevant within the context of corporate finance principles. That is, when business opportunities abound, is it wise on the part of the firms to watch as silent spectators without grabbing them and execute them by means of borrowed capital. The title raises two hypotheses, debt is preferred to equity and in spite of sufficient equity available, a company should borrow maximum possible in the pretext of the resultant economic climate of liberal consumption. Firms should invest money only if the project earns more than the hurdle rate which is generally higher in projects with high risks and investment pattern will be reflected in the ratio of financing mix of equity and debt. Cash flows and their timing determine rate of return on projects. If there are no profitable investments available, the stock holders' funds must be returned to them. Objective behind these principles is maximising the value of the firm as per the traditional theory of corporate finance. ... Borrowing facilitates availing of tax benefit and it is higher in case of higher tax rate. It creates a disciplining environment by which greater separation between management and stock holder is achieved which is a greater benefit as per the principles of corporate governance. Disadvantages are firms are exposed to bankruptcy cost due to higher business risk, agency cost due to greater separation stock holders and lenders and financing flexibility for the future is lost because of greater uncertainty regarding future financing requirements. A debt carries with it a commitment to make future payments which are tax deductible and future defaults in payments can result in loss of control to the lenders. In a hypothetical situation of no taxes (tax free), no separation between managers and stockholders, no default probability, and presence of certainty in future funds requirements, default risk, agency cost and capital structure become irrelevant and firm value is divested of its debt r atio as posited by the Miller-Modigliani theorem. According to this theorem, firm value will be decided by cash flows and there will be no question of leverage. (Damodaran) Real options In the present economic scenario of mergers and acquisitions for bailing out weak firms or as an exercise of creating a competitive advantage, companies require large volume of funds and committed bank facilities are useful in financing their real options to carry out M & A transactions. In 2000, Bank of America advanced bridge loan to Club Corp for debt acquisition as part of M & A exercise. Similarly Bank of America provided Ferrellgas a bridge loan of $ 175 million to carry out acquisition of Thermogas. (Patrick C 2000) Debt-to-Equity Ratio This is the ratio of

Marketing Processes and Planning Essay Example | Topics and Well Written Essays - 4000 words

Marketing Processes and Planning - Essay Example This game is designed for indoor use only. It can be oprated by Apple iOS devices such as iPod, iPod (5Th generation) and iPhone. PESTLE Analysis is an essential and significant tool for analysis of computer and robotic game company i.e. Anki. It will help to find out macro economic factors which are the issues in this industry. This analysis will tell about the advantages and disadvantage of computer and robotic game industry in terms of political, economical, social, technological, legal and environmental. Anki is going to launch their new product in the UK market. Anki Drive is a new era of game. It can face lots of problem in the UK market, related to government policies. However, the video game industry market of UK is largest market of Europe and third largest in the world. According to a report the UK market generated $5.2 billion of revenues from video game industry (Newzoo, 2012). The UK market can earn more profit, if this new and unique car racing game is launched in this market. It helps the UK market to increase employments. The price of Anki Drive in the US is $199.99 and when it will be launch to the UK market it price becomes  £119.21 (direct currency conversation) plus export charge or trading charge of product it may go up to  £160 (approx. value, since the price factor may vary with loan factors between this two nations). Trade between these two nations’ shares the global largest foreign direct investment partnership. Hence, there will be no issue between these two nations in terms of economic. In the UK market there are a huge number of Apple product users. Hence, it cannot be a major problem with Anki in terms of social issue in the UK market. Since, Anki Drive is only supported by iOS’ compatible products i.e. iPhone and iPad. Here, technological factor for Anki can be considered as product quality of Anki Drive. However, Anki’ is a new company and willing to lead the global market. Hence, they

Historical chronology Essay Example for Free

Historical chronology Essay 1. Although New England and the Chesapeake region were both settled largely by people of English origin, by 1700 the regions had evolved into two distinct societies. Why did this difference in development occur? (1993) 2. In what ways did ideas and values held by Puritans influence the political, economic, and social development of the New England colonies from 1630 through the 1660s? (2010) 3. In what ways did the French and Indian War (1754-63) alter the political, economic and ideological relations between Britain and its American colonies? (2004) 4. To what extent had the colonists developed a sense of their own identity and unity as Americans by the eve of the Revolution? (1999) 5. To what extent did the American Revolution fundamentally change American society? In your answer be sure to address the political, social and economic effects of the Revolution from 1775 to 1800. (2005) 6. From 1775 to 1830, many African Americans gained freedom from slavery, yet during the same period the institution of slavery expanded. Explain why BOTH of those changes took place. Analyze the ways that BOTH free African Americans and enslaved African Americans responded to the challenges confronting them. (2009) 7. Discuss the changing ideals of American womanhood between the American Revolution (1770s) and the outbreak of the Civil War. What factors fostered the emergence of republican motherhood and the cult of domesticity? Assess the extent to which these ideals influenced the lives of women during this period. In your answer be sure to consider issues of race and class. (2006) 8. With respect to the federal Constitution, the Jeffersonian Republicans are usually characterized as strict constructionists who were opposed to the broad constructionism of the Federalists. To what extent was this characterization of the two parties accurate during the presidencies of Jefferson and M adison? (1998) 9. Reform movements in the United States sought to expand democratic ideals. Assess the validity of this statement with specific reference to the years 1820-1850. (2002) 10 To what extent did the natural environment shape the development of the West beyond the Mississippi and the lives of those who lived and settled there? How important were other factors? (1992) 11. In what ways and to what extent did constitutional and social developments between 1860 and 1877 amount to a revolution? (1996) 12. Analyze the ways in which technology, government policy, and economic conditions changed American agriculture in the period 1865-1900. In your answer be sure to evaluate farmers responses to these changes. (2007) 13. How successful was organized labor in improving the position of workers in the period from 1875 to 1900? Analyze the factors that lead to the level of success achieved. ((2000) 14. To what extent was late nineteenth-century and early twentieth-century United States expansionism a continuation of past United States expansionism and to what extent was it a departure? (1994) 15. To what extent did economic and political developments as well as assumptions about the nature of women affect the position of American women during the period 1890 1925? (1997) 16. It was the strength of the opposition forces, both liberal and conservative, rather than the ineptitude and stubbornness of President Wilson that led to the Senate defeat of the Treaty of Versailles. Assess the validity. (1991)

Safeguarding Vulnerable Adults Children

Safeguarding Vulnerable Adults Children Ms Cameron took Victoria to the accident and emergency department of the Central Middlesex Hospital around 11am on 14 July. Victoria was seen by Dr Beynon within an hour of her arrival. Dr Beynon took a history from Ms Cameron which, together with the results of a basic examination of Victoria, concerned him enough to refer the matter to a paediatric registrar. In his view there was a strong possibility that this was a case of non-accidental injury. Such case as this allows one to think whether or not the professionals who were working with Victoria were not attentive as to what was taking place. The first signs that rose attention were after; A number of Ealing staff who saw Kouao and Victoria together during May 1999 noticed a marked difference between Kouaos appearance (she was always well dressed) and that of Victoria (who was far scruffier). Deborah Gaunt, who saw the two of them together on 24 May 1999, went as far as to say that she thought Victoria looked like an advertisement for Action Aid. The United nations describes a universe suitable for the lives of children to be one in which We will promote the physical, psychological, spiritual, emotional, cognitive and cultural development of children as a matter of national and global priorities (United Nations 2002, p.5). Such elected regions where purpose is necessary in order to put this world into being can recognized the same as: putting one into good physical shape, the provision of excellent education; protection from abuse, mistreatment and violent behaviour; and fighting against issues such as HIV/AIDS. Related aims and the process put into such areas form an important factor of policies considered to enable safeguarding and promoting the wellbeing of children in the entire signatories to the UN Convention. A childs welfare cannot be promoted whilst been separated from others, because they will not thrive but for their needs been met equally by parents, or other key carers, and also by means of the environment in whi ch they live. A definition used by the Government in regards to safeguarding children is said to be; The process of protecting children from abuse or neglect, preventing impairment of their health and development, and ensuring they are growing up in circumstances consistent with the provision of safe and effective care that enables children to have optimum life chances and enter adulthood successfully. As Individual we have the right to live freely from violence and abuse. This autonomy is supported by the responsibility on public agencies that works under the Human Rights Act (1998) to intervene proportionately to protect the rights of citizens. Such rights include the Right to life, Freedom from torture which may include humiliation and shameful treatment and Right to family life to uphold the individual. The experience of abuse and neglect is likely to have a significant impact on a persons health and well being. On more than one occasion, medical practitioners who noticed marks on Victorias body considered the possibility that children who have grown up in Africa may be expected to have more marks on their bodies than those who have been raised in Europe. This assumption, regardless of whether it is valid or not, may prevent a full assessment of those marks being made. In the year 2009 October the 12th a new Vetting and Barring scheme was produce whereby several new lists came into existence, one protecting individuals working with children and that of working with adults. The restricted files will be governed via a different body, which is known as the Independent Safeguarding Authority (ISA). Individuals found on such records within the ISA are obliged to be banned from a far wider range of keeping up performance than before. Harmonised actions will be reinforced generally to NHS and social care workers. The recent proposal is been established on a phased basis which comes into effect from July 2010. Individuals who are now working with children or vulnerable adults whom has changed professions will be forced to sign up through the ISA. At present district nurses in positions are obligated to register from 2011, so therefore all referrals are now expected to be made to the Independent Safeguarding Authority (ISA). The Independent Safeguarding Authority (ISA) was created as part of the Governments Vetting and Barring Scheme (VBS) to help prevent unsuitable people from working with children and vulnerable adults. It is a Non Departmental Public Body, sponsored by the Home Office. They work in corporation along with the Criminal Records Bureau (CRB) to assist in making certain there is no rationale for why individuals who wants to work or volunteer in the company of children or vulnerable adults should not do so. As stated in the Safeguarding for Adults frame work article it says that the group of adults who are in subjective by the No Secrets are individuals who is or may be eligible for community care services. In such groups, folks who were unable to protect themselves from significant harm are called vulnerable adults. Though the term vulnerable adults elevates the occurrence in maltreatment experienced by the individual or the group, at hand it is acknowledged that this characterization is debatable. Therefore been labelled can mislead, because one can direct basis of mistreatment towards the victim, instead of placing accountability by means of conduct or elimination of others. The demand of safeguards to shield vulnerable adults and children was tainted by the Richard Inquiry (2004) shortly after the murder of Jessica Chapman and Holly Wells in 2002. Following the proposal of the Inquiry, the Safeguarding Vulnerable Group Act 2006 came to pass to make sure that there is a more forceful structure to safeguard folks at risk. The Act came into existence on the 20 January 2009, to improve procedures for safeguarding vulnerable adults from abuse or the possibility of harm by workers or volunteers whose employment allows them a considerable amount of access to such individuals. Emphasis is now placed on aiding adults to have admission to services of their own choice, instead of stepping in to afford protection. Better Government for Older People is a mo del of how the support of dynamic residency for all is been assessed as an investment on a fundamental position in avoiding risks to their independence. Meanwhile, the responsibility to offer protection to those who do not have the mental capacity entrance themselves has become clearer (e.g. Human Rights Act 1988, Mental Capacity Act 2005, Domestic Violence Crime and Victims Act 2004). In acknowledgment of the shifting context, earlier suggestions to the safety of vulnerable adults and to adult protection effort are currently substituted by the new term: Safeguarding Adults. This expression measures all toil which permits an adult who is or may be eligible for community care services to maintain independence, security, preference and their human right to exist in a life that is liberated from abuse and neglect. Such explanation particularly embrace individuals who are considered as being able to majority of the care services, as well as those in good health and are entitled for soci etal care services but such needs in relation to safeguarding is for admittance to normal services such as the police. The children Act 1989 puts in place legal requirements for child protection practise. The Act introduces actions that are applicable for when a child may be at risk of abuse. Community and undisclosed guidelines correlated to children works under such law, in a progression of values overriding the performance and procedures, equally in and away from court. An important fundamental in regards to the requirements of the children Act, 1989, is that the childs welfare should be paramount in making decisions about her life and property. There is no exact description in the Act to say what is understood by welfare nevertheless it is obvious in an attempt to clarify its meaning that by far it is a substantial and objective welfare and that it furthermore refers to the childs emotional, social and moral well-being. Shortly after the Children Act of 2004 introduced a legislative structure intended for the support of the community to protect children within England and Wales. All organisations that came into contact with services to children, together with healthcare organisations, are required to cooperate to make sure that in implementing the purpose they safeguard and uphold the safety of children. Safeguarding children is dependent on the efficient professional work done in connection with the organisation and specialist with respect to their different job roles and expertise. Baby peters death was very upsetting, it went quite far beyond been an exceptional crime. Too many children has been killed in similar situations which tallies up to 30 children in this country since that of Baby P and majority of them has died at the hands of a carer or parent. What raised attention to these cases was due to how many times the local authority, including Haringey who handled the case of Victoria climbie and was judged for neglecting the protection which was meant to be given to her several years earlier, such children were seen not be taken seriously therefore protection was not given. Whilst baby peter was alive he was taken to the hospital on many occasions with injuries shown and was seen to up to 60 times by different professionals just months before he passed away. The guardian cited that couple of days before peter died he was seen by a paediatrician who did not realise that his broken back and paraplegia. A headline on the Article noted that Baby peter was bor n into a nightmare of abuse, violence and despair, he never stood a chance. It went on to say that snarled family life of Baby Peter is a realistic forewarning of the trails that many generations of abandoned and primitive abuse can visit on children. Although children comprise one of the largest and most vulnerable groups in society, their needs are frequently not recognised or met (Cloke Naish, 1992). The Every Child Matters (2003) article places an interest that a childs wellbeing and safeguarding of him or her from trivial distress is critical and the liability is that of the parents, carers and professionals working with children. There is a shift in attitude amongst policy makers that suggests the welfare of children is the responsibility of everyone (DoH, 2002). During earlier period to current times, extreme cases that ranged from 197Os to recent times where children have been abused or died by the direct hands of their carers, because of this the protection of children has become a soaring concern for the government. Cloke and Naish (1992) has reasoned that the nursing profession holds a definite input in tackling child abuse, from happening to them getting involved in an extended period local authority care. Professionals working within the healthcare plays an important position in making sure that children and families recieves the best care, assistance and services they require in request to improve childrens wellbeing and development. Working together to safeguard children is the national framework for child protection practise and its guidance applies to everyone working with children and families'(DH,1999). This justifies how the child protection procedure works, appointing the duties of professionals and the measures to pursue whilst there are apprehension regarding a child. One of the principles of working together and the accompanying framework for the Assessment of children in need and their families is that child protection practise should be operated within a broader framework of children in need'(DH, 2000). This take into consideration the requirements of children whom are been looked after, have a disablity, somewhat abused in the course of prostitution or suffer societal exclusion. It is fair to state that the Laming Inquiry into the death of Victoria Climbie (Laming 2003) has resulted in much of this unprecedented governmental activity and that this is now driving national policy development even though other children have died through parental or carer abuse (DoH 2002a, DHSS 1991, DHSS 1982). It is obvious that to hand is an overload of policy change are controlling how the society protects and safeguard children and vulnerable adults and this is more recognised within the health care. The NHS has been subjected to the audit and inspection of child protection arrangements across all trusts (DoH 2002b, CHI 2003a, CHI 2003b) many following on from the Laming Inquiry (Laming 2003). This was also related to the rationalization of the duty carried out by higher administration at a level for safeguarding children, structured on overruling the guidance of Child Protection Responsibilities of Primary Care Trusts published in 2002. In addition to such proposal the Kennedy Report (DoH 2001) has asked agencies and folks to think about how they support and safeguard children in health care and this has develop into a crucial issue supporting of the Childrens National Service Framework (DoH 2004b). Given all these initiatives it can be difficult for primary care practitioners, because of their diverse working environments and practice, to keep abreast of the changes that will be affecting their role and particularly if children and young people are not their designated client group (Thain 2000). In time it will be expected that primary health care practitioners needs to increase their awareness on the basis about safeguarding children, undertaking specialized training and to be able to take on challenges if and when necessary action is needed. Whilst the need for widespread child protection training and particular medical administration are fairly recent in the health service programmes, the accountability is for everyone to take it upon themselves to be aware of when a child may be at risk is the requirement of section 47 of the Children Act 1989 (DoH 1989). This requirement is detailed within Working Together to Safeguard Children (DoH 1999) and the more recent publication What to Do if You Are Worried a Child is Being Abused (DoH 2003) sent to every practitio ner on the NMC register. Although the Children Act stands as, the Code of Professional Conduct is also there to identify the dependability of practitioners to protect and support the health of individual patients and clients (NMC 2002, Robsbaw and Smith 2004). Therefore referrals of children who have a need or may be at risk of abuse should be pointed to the appropriate authorities whom are already surrounded by the protection of the code; on the other hand practitioners are compelled not to infringe secrecy except given the go ahead or within the publics interest to do so. The question is asked as to what safeguarding might be; a definition specifies that for one to develop and thrive, the youth should be tested of their ability the same as been kept out of harms way through the community contributing opportunities in order for them to grow. To safeguard young people it is more than just protecting them, it requires a complete action taken to ensure no harm is potentially placed in their way. By its very nature abuse the misuse of power by one person over another has a large impact on a persons independence. Neglect can prevent a person who is dependent on others for their basic needs exercising choice and control over the fundamental aspects of their life and can cause humiliation and loss of dignity. ADSS, 2005

B2B vs. B2C Marketing Differences Essay example -- Marketing Business

B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. 'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1) Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distance from click to sale  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Permission  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Copyrighting Challenge  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lists  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  B2B: the more interesting option (p.1) When discussing the concept of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the other hand, an e-mail campaign for a busin...

Ambition In Macbeth Essay -- essays research papers

In Shakespearean times, ambition was seen to be wrong, as it went against the natural order. You had to accept yourself for who you were. People were not encouraged to better themselves. In act I scene I, the three witches plan to meet Macbeth upon a heath. They announce the major theme of the play: appearances can be deceptive."Fair is foul, and foul is fair" line 10. Macbeth in Act I echoes this in Scene three,"So foul and fair a day I have not seen"These contradictions introduce a feeling of opposing forces at war. They are a symbol of the struggles that take place in the play. This could tie in with the scene in which Lady Macbeth tells her husband to "..Look like the innocent flower, but be the serpent under 't."At the beginning of scene three, the wit...

International Marketing and Management Essay

1. Preface As the neo-classic theory, the information model (McCracken, 2005) within advertising is based on the idea of homo economicus – the rational human being or the rational consumer. According to this theory the consumers evaluate products on a rational basis and buy the goods which are assessed to optimise their self-interest. Thus the cultural context surrounding the good is not taken into account when planning a branding strategy. This indicates that the consumer at any given time will select a product on the basis of an objective evaluation upon the good’s utility regardless of any other factors. However, how does the information model explain that that the consumer’s actions deviate from what is dictated in the theory and hence that the consumer does not always act rational? Consumers buying patterns and decision making seem to be controlled by other factors than rational evaluations and hence the information model appears to face limitations when trying to give explanation to why expensive branded goods are chosen rather than similar goods without brand value – choices, which are inherently irrational. So what triggers the consumer to make these choices? And if the consumers based their consumption on rationality would some luxury goods not battle to survive in the market place? Therefore, when looking into the specialty coffee1 market it could be argued that the similar cheaper coffee product now supplied by fast food chains such as McDonald’s or Dunkin Donuts, would easily substitute a product such as coffee from Starbucks Corporation2? However, it seems like the consumers act less rationally than predicted by the neo-classic economic theory and thus base their consumption choices on other factors than for instance price – it is not rational to buy a tall lattà © in Starbucks when a product with similar product-property can be bought in McDonald’s for less than half the price, but nevertheless numerous consumers do buy their latte at Starbucks. Then it is arguable that the quality and taste were what differentiated the Starbucks latte from the McDonald’s latte, which would justify the more expensive purchase. But according to specialists the price premium of coffee at Starbucks cannot be justified anymore (Schwaner-Albright, 2008) again indicating that something other than pure information is controlling consumers buying decisions. McCracken (2005) explains these irrational choices with the so-called transformation model, the counterpart of the information model, which operates within another paradigm not explaining consumer choices on the basis of information but on the basis of consumers being surrounded by culture – culture which affects the consumption patterns and that products possess intangible benefits or meanings which can be transferred from the products to the consumer, meanings which the consumers need to construct their identity. For this Speciality coffee: â€Å"Sometimes called â€Å"gourmet† or â€Å"premium† coffee, Specialty Coffees are made from exceptional beans grown only in ideal coffee-producing climates. They tend to feature distinctive flavours, which are shaped by the unique characteristics of the soil that produces them† (SCAA, 2008) Starbucks Corporation will be referred to as Starbucks in the rest of the thesis. Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks reason rational choices are not always made – brands possess intangible meanings which results in consumers making irrational choices based on emotions and feelings and which to some degree may explain the success of the Starbucks until now. 2. Problem Area Investigating the state and direction of Starbucks leaves one with the impression of a very successful company – it is an almost unbelievable success story about the coffee chain and a brand which changed the Americans’ coffee and cafà © culture. Since 1987, when this success story took its departure, Starbucks has attained immense growth results. The coffee shop chain has been growing with more that 20% a year (Bonamici & Fortune, 2004) and in five years the chain almost tripled the number of stores worldwide, from 5,886 in 2002 to 15,011 in 2007 (Harrer, 2008) resulting in an almost global omnipresence (Starbucks, 2008a). Thus, Starbucks is developing rapidly which is reflected in the fact that the chain until last year opens approximately five new stores a day worldwide. According to the corporation, the intention is to let this development continue and the plan is to add approximately 6,500 stores to the total store count by the end of 2011 (Starbucks, 2008b) However, in the media, Starbucks is criticised for this rapid growth and analysts do not seem to doubt that the expansion objective of a total number of 40,000 stores is to stretch the expansion too far, as it is estimated that it might be difficult to maintain a profitable turnover in the long run (Nocera, 2008). Furthermore, if continuing this fast, some analysts expect that the corporation eventually will destroy what they have built up and what have become to be known as their unique characteristics. Hence, analysts believe that Starbucks have lost focus and track of the Starbucks Experience3 which has always been the cornerstone of the corporation (Nocera, 2008). These statements are particularly interesting as Starbucks’ growth rate seems to have been slowing down the past year (Starbucks, 2008d). To this, it is seen how Starbucks is not able to meet the expectations of the market, which is reflected in dropping stock prices in particular, and in the fact that Starbucks struggles to retain the same costumer traffic as before. Starbucks believes that increasing competition from quick-service restaurants, which have started offering coffee and the decrease in the American economy, are the main explanations for Starbucks’ inferior results (Starbucks, 2008c). Naturally, it cannot be rejected that some of Starbucks’ decline is connected to the US economic slowdown as the tendency is seen across the industry, but comparing Starbucks’ stock prices to the overall index, Starbucks has experienced a steeper fall the past year (Factiva, 2008). Therefore, the decline may have other explanations. Although Starbucks is far from economic crisis at this moment, it can be argued that potential crisis are lurking. Starbucks strives to provide customers with a special and theatrical experience in a comfortable and inviting environment when buying their coffee beverage. This is referred to as â€Å"The Starbucks Experience† which will be elaborated on later as the experience comprises of many different factors. Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks Extending the knowledge of the Starbucks Corporation, there is no doubt that the future is challenging to Starbucks, especially since it has been presumed that the golden days of Starbucks is over (Gilbert in Nocera, 2008). In this context, it is essential to be aware of the growing tendency of customers deselecting Starbucks deliberately and especially the growing number of customers actually avoiding Starbucks (Thompson et al., 2006; Thompson and Arsel, 2004). The growing number of customers dissociating themselves from Starbucks, expressing their negative attitudes towards the corporation, cannot be ignored as they can be seen as an expression of Starbucks struggling with the trustworthiness of their brand. 2.1 Branding as the Root Cause Due to the growing dissociation from Starbucks and the questioning of their narratives, we argue that branding can be at the root of the problems Starbucks is facing currently. Thus, Starbucks’ approach to their branding is questioned. The dissociation from Starbucks can furthermore be understood as an expression of Starbucks not delivering what the consumer of today demands – thereby arguing that the Starbucks brand struggles in corresponding with the cultural desires in society. The purpose of the thesis is therefore to investigate how Starbucks has handled their branding and hence narratives. In relation to branding we have come across Holt (2004) and McCracken (1986; 2005) who both take a cultural approach to branding and thus focus on the importance of brands relating to the cultural context. Holt (2004) and McCracken’s (1986; 2005) theories analyse brands attached with meanings which consumers adopt when they buy the brand, thereby the brand’s meanings and values are transferred to the consumer’s identity. Thus, these brands can be characterised as identity brands. Starbucks is identified to be such an identity brand, seeing that customers apply the meanings of Starbucks’ brand in creating themselves (Thompson et al., 2006). Therefore, branding is about creating narratives which correspond with the desired image of the consumers. This requires an understanding of the historical and cultural context. The point is that if the narratives are not continuously related to the changing cultural context, hence the desires of the consumers, the brand will be in trouble as the narratives lose their trustworthiness (Holt, 2004). Based on Holt’s (2004) theory about iconic brands, it can additionally be argued that Starbucks has reached iconic status as they achieved to become a symbol representing the desires of consumer culture when they entered the market. They were able to comply with the subcultural desires of that time, exemplified by the â€Å"bobo-culture†, which will be elaborated on later (Thompson et al., 2006). This may leave one with the impression that Starbucks has pioneered in applying a cultural branding strategy. However, this does not seem to be the case since it is suggested that they do not change in line with the context yet, time after time, they intimate that they pursue an emotional branding strategy (Schultz & Yang, 1997; Michelli, 2006). Consumers’ doubt in Starbucks’ trustworthiness indicates conflicts in the image of Starbucks, and furthermore that the narratives do not correspond with the identity that consumers desire. Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks McCracken (2006) points out that all trends and concepts emerging as cultural innovations over time will be perceived as an ordinary standard; hence they lose what made them distinctive and interesting in the beginning, as well as their initial novelty value This is furthermore an interesting approach to Starbucks’ decline as it may be the case that Starbucks has difficulty in retaining the same position in the mind of the consumers seeing that the concept of specialty coffee might now be perceived as a mainstream concept. The cultural branding approach complies with and overcomes the shortcomings of emotional branding (Holt, 2004) which will be outlined as the branding strategy of Starbucks in the Literature Review. Therefore, the following Literature Review will serve as a justifying foundation for applying a cultural branding approach to the understanding of the Starbucks brand. 3. Literature Review The Starbucks corporation has been discussed in various articles, books, and TV shows and it seems that a large amount of writers have an opinion about the company which they wish to express in one way or another. However, only few articles and books have taken the discussion and analysis about the famous company to an academic level, and quite a few of these apply Starbucks as a case example and hence are not focussed on Starbucks alone. In the following review, we will outline the tendencies towards Starbucks’ branding. We have chosen to include academic research, consultancy work, and more descriptive analyses. We are aware of the fact that in the case of the consultancy literature, it appears to be weaker in its argumentation due to the fact that it is not based on thorough research. However, since only a little literature analyses Starbucks on an academic level, consultancy literature is included to give a more comprehensive image of the branding of Starbucks as it is found to provide a useful insight into how Starbucks have gone about their branding – knowledge which can be applied later in the thesis. Academic research includes, among others, Thompson and Arsel (2004), Thompson et al. (2006), Lyons (2005), Rindova in Lerpold et al. (2007). We define consultancy books as literature written with the purpose of giving the business-world’s suggestions on how to go about branding by applying Starbucks as a prime example. In the Literature Review, they are represented by Michelli (2007) and Scott Bedbury (2002). Lastly, there has been identified descriptive literature upon Starbucks’ branding. This is mainly written by Koehn (2001), Pendergrast (2001) and Luttinger and Dicum (2006), who include Starbucks in the historical context of the specialty coffee sector’s development. In general, it can be argued that the literature found shows an agreement in that Starbucks’ branding strategy is emotional, though some only imply this implicitly. We attempt to identify Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks gaps in the existing literature on which to base our argumentation of choosing a cultural branding approach. Moreover, most of the literature is written with the purpose of explaining Starbucks’ current troubles – therefore the gaps identified should not be seen as a criticism towards the existing literature as it has not been its purpose to analyse Starbucks from a cultural and contextual approach. Moreover, all texts have been composed before the crisis of Starbucks and therefore it seems logical that Starbucks’ poorer performance has not been investigated. Nevertheless, the fact is that only few authors have taken Starbucks’ lack of cultural branding up for evaluation and we will apply knowledge from these authors as foundation for the further research. 3.1 A Holistic Approach Michelli (2007) describes through an internal analysis of the corporation how Starbucks revolutionised the coffee industry, gained high growth rates, and success worldwide. Michelli (2007) points out that the company has followed five principles, and that these have lead directly to their success. The principles are all focused on how the company can differentiate from other coffee shops and, through the principles, create a special coffee experience for the customer. The key to this special experience is to create a connection between the partner4 and the customer and through this connection create a relation that emotionally attaches the customer to the brand. Michelli (2007) does not intend to describe the branding strategy of the company, and the purpose of his book is not to demonstrate the branding of Starbucks, but to develop a generic framework for success by indicating that any company can gain success applying the five principles. However, we argue that Michelli (2007) through the book, although maybe not consciously describes the branding of Starbucks, and that the five principles described in sum, constitute the branding strategy, or at least part of it. Implicitly, it can be argued that the strategy Michelli (2007) is describing is an emotional branding strategy as it is evident that emotions are the pivotal point of the strategy, and thus that the goal is to create an emotional relationship with the customers through the five principles. Thereby, focus seems so be shifted from a product benefit-driven approach to an emotional appeal (Roberts, 2004 in Thompson et al., 2006). What also seems clear is that the five principles shall not be deviated from. This indicates a consistency that is in line with the thoughts of emotional branding. Hence, the principles should be kept consistent in all the brand activities of the company over time. Michelli’s (2007) focus is predominantly internal. It is the CEO, managers, and partners who, from a top-down perspective, deliver the five principles and hence the brand to the customer. As mentioned before, the key is to connect with the customer and create a relationship, which according Onward †¦ Howard P.S. Everything that we do, from this point on (from the most simple and basic), matters. Master the fundamentals. Experience Starbucks Source: http://www.starbucks.com/aboutus/pressdesc.asp?id=825

France vs. England 17th Century Essay

There are mainly two types of governments that emerged during the seventeenth century. Most of the political development took place in France and England. Absolute monarchy took over throughout France while constitutionalism, or parliamentary monarchy, was becoming popular in England between 1640 and 1780. France’s absolute monarchy developed because of the nobles and kings focused on the concept of divine right. England, on the other hand, developed through the businessmen and landowners trying to prevent the central concentration of political power. These governments grasped the attention of philosophers, leaders, and churches. Eventually, both would develop and influence the modern world today in Europe and the Americas. France was very popular at the time for creating the idea of kings reigning by divine right. This perception was that the ruler of a specific country was put there by God. It was their divine right to be there because they were performing the work of God. The king’s subjects were not to question the decisions of the king because it was God’s will; and who can question God? King Louis XIV was the most influential towards divine rights. He expected to be treated like a god because he was His representative on earth. Louis XIV was supported by Bishop Jacques-Bà ©nigne Bossuet, who was the leader of French Catholicism in the seventeenth century. He used examples from the New Testament of rulers who were only answerable to God. Popes had insisted since the medieval times that they could only be judged by God. Bossuet and Louis XIV then argued that only God had the right to judge kings. In England, there was a lot of turmoil between the reigning monarchs and large landowners. English monarchs tried to copy France with their financial system that did not  depend heavily on the estates, diets, or assemblies of nobles. By doing this, it helped to grant French monarchs absolute rule. While easily achieved in France, the English monarchy failed royally. James I of England also tried to achieve the divine right of kings. He wanted to lessen parliament’s power and called on them for help as little as possible. Without the help of parliament, James I had to find other means of revenue. He quickly angered his subjects because of England’s inadequate income; he threatened nobles, large landowners, and those of commercial wealth for money. James I and the Duke of Buckingham also sold royal patronage to the highest bidders. These  were some of the key factors that led to the distrust of the English monarchs. In contrast, King Louis XIV gained the trust of his people and nobles with ease. He would entertain nobles at Versailles, his personal twenty-six acre home. He would then grant them tax exemptions, wealth, and social standing if they supported him. The French nobility found the best way to protect and promote their interests was to support the reigning monarch. Instead of depending on the wealth of the nobles, he made the nobles dependent on him. He proclaimed that, â€Å"the state is me,† or in other words, that France existed for him. Louis XIV also promoted that there should be â€Å"one king, one law, one faith.† This helped him gain the loyalty of the Roman Catholics who wanted to restore Catholicism as the prominent religion in Europe. English monarchs also botched in establishing absolute mona rchy because of religion. Protestant became the leading religion among the English. Protestants believed that Sunday should be full of religious observances and very little leisure or recreation. James I believed that recreation and sports were innocent activities and permitted them to be played on Sunday, which infuriated the Protestant religions. Because of a few other miss happenings, a Protestant movement known as Puritanism was established. This was a nonpolitical force that opposed absolutism and sought to limit political authority and eventually overturn it. There were also Puritans in France that tried to rebel but their efforts were crushed by Louis XIV and the Roman Catholics who enforced religious uniformity. England also differed from France because of the creation of the Bill of Rights. After the Glorious Revolution, when James II fled to France, England put William and Mary of Orange on the throne. Though they were the new reigning monarchs, Parliament issued the Bill of Rights that limited powers of the monarchy and guaranteed the civil liberties of the English classes. William and Mary signed the Bill of Rights that would let them rule only by the consent of Parliament. From the beginning of their reign in 1689, they brought many economic and military resources into balance with the French and would eventually top France as the powerhouse of Europe. In Comparing French and English political development, the b eliefs of Thomas Hobbes and John Locke perfectly illustrate the differences between absolute and parliamentary governments. Hobbes was a strict supporter to absolutism and complete control. Locke was a supporter of constitutionalism  and protecting the natural rights of humans. Both of these philosophers, being completely opposite in view from the other, is the classic battle that has gone on forever and still exists today; the fight for power and the fight for freedom. Thomas Hobbes was a very talented and depressing political philosopher. He had discouragingly low view on values and the natural state of humans. Hobbes believed that the human race was so wicked and power stricken that they were cast out of paradise into the earth. To Hobbes, as expressed in the Leviathan, human nature was based on physical sensations and lust for power. One of his famous sayings was, â€Å"life is war of every man against every man.† This is why he thought that human beings must be controlled by absolute authority. The individuals should be told every choice to make and constrained by one supreme ruler that holds all power. Hobbes thought that rulers should have unlimited power because, â€Å"the dangers of anarchy are always greater than those of tyranny.† J ohn Locke, known as the defender of moderate liberty and toleration, had almost the exact opposite views as Hobbes. Locke viewed human beings in their natural state as being creatures of goodwill and reason. He believed that humans were divine creatures put on earth by God to learn from it and make it useful. Locke wrote the Essay Concerning Human Understanding that described the mind as being a blank slate at birth. As a person grows the development of who they become is based on their surroundings and those around them. Hobbes idea that humans are all evil is rebuked by Locke saying that people are not born evil. Their surroundings, experiences, and influences are what develop evil tendencies. Locke also wrote the Two Treatises of Government. The first described his distaste of absolutism. With too much power, he argued that there would be no freedom for anyone in the condition of absolute monarchy. The second treatise he described the natural and God given rights of humans. Among them were the natural rights of life, liberty, and property. Those ideas were used throughout history and in the Declaration of Independence. Another belief of his was that governments exist to protect liberty and the natural state of people not to overcome them. Locke was a very influential philosopher who greatly impressed many future generations with his political philosophical insight. Overall, the development of both absolute and parliamentary governments greatly affected Europe. The battles between France and England  to have a stable government caused chaos throughout both countries. If anything, the Europeans learned many ways how not to run a country. Both countries and the development of differing monarchies set an example for many other countries. France created a strong absolute government as an example for rulers all over the world on how to have complete control of people. England eventually came around and with the help of the people created parliamentary government. The concept of constitutionalism was even a model for constructing the American administration. Currently the battle between power and freedom still goes on and will continue as long as there are people like Thomas Hobbes and John Locke who argue for their beliefs.

ISO 9000 International Standard

ISO 9000IntroductionISOISO ( International Organization for Standardization ) is the universe ‘s largest developer and publishing house of International Standards. ISO is a web of the national criterions institutes of 159 states, one member per state, with a Central Secretariat in Geneva, Switzerland, that coordinates the system. ISO is a non-governmental organisation that forms a span between the public and private sectors. On the one manus, many of its member institutes are portion of the governmental construction of their states, or are mandated by their authorities. On the other manus, other members have their roots unambiguously in the private sector, holding been set up by national partnerships of industry associations. Therefore, ISO enables a consensus to be reached on solutions that meet both the demands of concern and the broader demands of societyISO ‘s beginningsIn 1946, delegates from 25 states met in London and decided to make a new international organisation, of which the object would be â€Å" to ease the international coordination and fusion of industrial criterions † . The new organisation, ISO, officially began operations on 23 February 1947, in Geneva, Switzerland.ISO ‘s nameBecause â€Å" International Organization for Standardization † would hold different acronyms in different linguistic communications ( â€Å" IOS † in English, â€Å" OIN † in French for Organisation Internationale de standardization ) , its laminitiss decided to give it besides a short, general-purpose name. They chose â€Å" ISO † , derived from the Greek isos, intending â€Å" equal † . Whatever the state, whatever the linguistic communication, the short sign ifier of the organisation ‘s name is ever ISO.What â€Å" international standardisation † agenciesWhen the big bulk of merchandises or services in a peculiar concern or industry sector conform to International Standards, a province of industry-wide standardisation exists. The economic stakeholders concerned agree on specifications and standards to be applied systematically in the categorization of stuffs, in the industry and supply of merchandises, in proving and analysis, in nomenclature and in the proviso of services. In this manner, International Standards supply a mention model, or a common technological linguistic communication, between providers and their clients. This facilitates trade and the transportation of engineering.The ISO trade name? DemocraticEvery full member of ISO has the right to take portion in the development of any criterion which it Judgess to be of import to its state ‘s economic system. No affair what the size or strength of that economi c system, each take parting member in ISO has one ballot. Each state is on an equal terms to act upon the way of ISO ‘s work at the strategic degree, every bit good as the proficient content of its single criterions.? VoluntaryISO criterions are voluntary. As a non-governmental organisation, ISO has no legal authorization to implement the execution of its criterions. ISO does non modulate or pass. However, states may make up one's mind to follow ISO criterions – chiefly those concerned with wellness, safety or the environment – as ordinances or mention to them in statute law, for which they provide the proficient footing. In add-on, although ISO criterions are voluntary, they may go a market demand, as has happened in the instance of ISO 9001 quality direction systems, or of dimensions of cargo containers and bank cards. ISO itself does non modulate or pass.? Market-drivenISO merely develops criterions for which there is a market demand. The work is chiefly carried out by experts from the industrial, proficient and concern sectors which have asked for the criterions, and which later put them to utilize.? ConsensusISO criterions are based on international consensus among the experts in the field. Consensus, like engineering, evolves and ISO takes account both of germinating engineering and of germinating involvements by necessitating a periodic reappraisal of its criterions at least every five old ages to make up one's mind whether they should be maintained, updated or withdrawn. In this manner, ISO criterions retain their place as the province of the art.? Globally relevantISO criterions are proficient understandings which provide the model for compatible engineering worldwide. They are designed to be globally relevant – utile everyplace in the universe. ISO criterions are utile everyplace in the universe.How ISO decides to develop a criterionISO launches the development of new criterions in response to the sectors that express a clearly established demand for them. An industry or concern sector communicates its demand for a criterion to one of ISO ‘s national members. The latter so proposes the new work point to ISO as a whole. If accepted, the work point is assigned to an bing proficient commission. Proposals may besides be made to put up proficient commissions to cover new Scopess of activity. At the terminal of 2006, there were 3 041 proficient organic structures in the ISO system, including 193 ISO proficient commissions. The focal point of the proficient commissions is specialised and specific. In add-on, ISO has three general policy development commissions that provide strategic counsel for the criterions ‘ development work on cross-sector facets. These commissions guarantee that the specific proficient work is aligned with broader market and stakeholder groupWho develops ISO criterionsISO criterions are developed by proficient commissions consisting experts from the industrial, proficient and concern sectors which have asked for the criterions, and which later put them to utilize. These experts may be joined by representatives of authorities bureaus, proving research labs, consumer associations, non-governmental organisations and academic circles. The experts participate as national deputations, chosen by the ISO national member institute for the state concerned. These deputations are required to stand for non merely the positions of the organisations in which their participating experts work, but of other stakeholders excessively. Harmonizing to ISO regulations, the member institute is expected to take history of the positions of the scope of parties interested in the criterion under development. This enables them to show a amalgamate, national consensus place to the proficient commission.How ISO criterions are developedThe national deputations of experts of a proficient commission meet to discourse, argument and argue until they reach consensus on a bill of exchange understanding. This is circulated as a Draft International Standard ( DIS ) to ISO ‘s rank as a whole for remark and vote. Many members have public reappraisal processs for doing draft criterions known and available to interested parties and to the general populace. The ISO members so take history of any feedback they receive in explicating their place on the bill of exchange criterion. If the vote is in favor, the papers, with eventual alterations, is circulated to the ISO members as a Final Draft International Standard ( FDIS ) . If that ballot is positive, the papers is so published as an International Standard. Every working twenty-four hours of the twelvemonth, an norm of eight ISO meetings is taking topographic point someplace in the universe. In between meetings, the experts continue the criterions ‘ development work by correspondence. Increasingly, their contacts are made by electronic agencies, some ISO proficient organic structures have already gone over wholly to working electronically, which speeds up the development of criterions, and cuts travel costs.ISO criterions: make the development, fabrication and supply of merchandises and services more efficient, safer and cleaner facilitate trade between states and do it fairer provide authoritiess with a proficient base for wellness, safety and environmental statute law, and conformance appraisal portion technological progresss and good direction pattern disseminate invention safeguard consumers, and users in general, of merchandises and services make life simpler by supplying solutions to common jobsHow the ISO system is financedISO ‘s national members pay subscriptions that meet the operational cost of ISO ‘s Central Secretariat. The subscription paid by each member is in proportion to the state ‘s Gross National Income and trade figures. Another beginning of gross is the sale of criterions. However, the operations of ISO Central Secretariat represent merely about one fifth of the cost of the system ‘s operation. The chief costs are borne by the member organic structures that manage the specific criterions development undertakings and the concern organisations that provide experts to take part in the proficient work. These organisations are, in consequence, subsidising the proficient work by paying the travel costs of the experts and leting them clip to work on their ISO assignments.The range of ISO ‘s workISO has more than 17500 International Standards and other types of normative paperss in its current portfolio. ISO ‘s work programme ranges from criterions for traditional activities, such as agribusiness and building, through mechanical technology, fabrication and distribution, to transport, medical devices, information and communicating engineerings, and to criterions for good direction pattern and for services.Who can fall in ISOMembership of ISO i s unfastened to national criterions institutes most representative of standardisation in their state ( one member in each state ) . †¢ Full members, known as member organic structures, each have one ballot, whatever the size or strength of the economic system of the state concerned. †¢ Correspondent members pay reduced rank fees. They are entitled to take part in any policy or proficient organic structure as perceivers, with no vote rights. †¢ Subscriber members besides pay reduced rank fees. They are institutes from states with really little economic systems that however wish to keep contact with international standardisation. †¢ Although persons or endeavors are non eligible for rank, both have a scope of chances for taking portion in ISO ‘s work: †¢ Persons may be selected by national member institutes to function as experts on national deputations take parting in ISO proficient commissions †¢ Persons and endeavors may supply their input during the procedure of developing a national consensus for presentation by the deputation. This may done through national mirror commissions to the corresponding ISO proficient commission †¢ International organisations and associations, both non-governmental and stand foring industry sectors, can use for affair position to a proficient commission. They do non vote, but can take part in the arguments and the development of consensus.Standards benefitISO criterions supply technological, economic and social benefits. For concerns, the widespread acceptance of International Standards means that providers can develop and offer merchandises and services meeting specifications that have broad international credence in their sectors. Therefore, concerns utilizing International Standards can vie on many more markets around the universe. For pioneers of new engineerings, International Standards on facets like nomenclature, compatibility and safety velocity up the airing of inventions and their development into manufacturable and marketable merchandises. For clients, the world-wide compatibility of engineering which is achieved when merchandises and services are based on International Standards gives them a wide pick of offers. They besides benefit from the effects of competition among providers. For authoritiess, International Standards supply the technological and scientific bases underpinning wellness, safety and environmental statute law. For trade functionaries, International Standards make â€Å" a flat playing field † for all rivals on those markets. The being of divergent national or regional criterions can make proficient barriers to merchandise. International Standards are the proficient agencies by which political trade understandings can be put into pattern. For developing states, International Standards that represent an international consensus on the province of the art are an of import beginning of technological know-how. By specifying the features that merchandises and services will be expected to run into on export markets, International Standards give developing states a footing for doing the right determinations when puting their scarce resources and therefore avoid wasting them. For consumers, conformance of merchandises and services to International Standards provides confidence about their quality, safety and dependability. For everyone, International Standards contribute to the quality of life in general by guaranting that the conveyance, machinery and tools we use are safe. For the planet we inhabit, International Standards on air, H2O and dirt quality, on emanations of gases and radiation and environmental facets of merchandises can lend to attempts to continue the environment.ISO 9000In 1987, the international Standard Organization ( ISO ) published its first criterion on ‘Quality system ‘ ISO 9001, ISO 9002 and ISO 9002. At the same, clip the European version of choice criterion EN 2900i, EN 29002. Furthermore, EN 29003 were published and British criterion BS 5750 ( portion 1, 2, 3 ) were updated and aligned with their tantamount foreign opposite number. All three criterions are indistinguishable. They were basically fabricating criterion are shortly came to be applied to services every bit good as possible misunderstandings of merchandises, but the 1994 criterion has resolved some of those troubles by redefining the merchandises.The construction of the ISO 9000 criterion: The household of ISO 9000 criterions has been developed by ISO and it is made up of four nucleus criterions:a ) ISO 9000:2000 – Fundamentalss and Vocabulary B ) ISO 9001:2000 – Quality Management Systems – Requirements degree Celsius ) ISO 9004:2000 – Quality Management Systems – Guidelines for public presentation betterments vitamin D ) ISO 9011: 2002 – Guidelines for quality and/or environmental direction systems scrutinizing The ISO 9000 series of Standard consist of two wide classs of criterions and auxiliary counsel criterions Core criterion: are standard in meant for internal usage by organisation and provides counsel in planing and implementing a quality system so that they can run into their market demands and accomplish overall success.Component of ISO 9000:1. Management Responsibility. Management sets the company quality policy and implements it by supplying resources, forces and preparation. 2. Quality System. A Quality System comprised of a Quality Manual and back uping processs is created and maintained. 3. Contract Review. Contracts reflect the clients ‘ demands and outlooks. Products and services provided must follow with those demands. 4. Design Control. Engineering drawings and design alterations are carefully documented to guarantee that alterations have been to the full coordinated and approved internally, and when appropriate, by the client. 5. Document Control. The creative activity and alteration of paperss back uping the Quality System is purely controlled by ISO 9001 processs. 6. Buying. Buying processs describe supplier demands and the system for guaranting conformity to these criterions. 7. Handling of Purchaser Supplied Product. Procedures detail methods of managing and guardianship of merchandise supplied by the client. 8. Merchandise Identification and Traceability. Methods of tracking day of the month and batch codifications of merchandise and natural stuffs from start to complete warrant traceability. 9. Procedure Control. Work instructions, quality programs and craft criterions verify that each occupation is being done right. 10. Inspection and Testing. Inspection and proving at having, in-process and concluding review countries ensures quality. Test and review records are preserved as portion of the quality system. 11. Inspection, Measuring and Test Equipment. Instruments and measurement tools are calibrated on a regular basis and records maintained. 12. Inspection and Test Status. Merely inspected stuffs may be used or processed farther. Inspected merchandise is ever identified. 13. Control of Nonconforming Product. Materials or merchandises that fail to run into specifications are rejected and separated from normal production. Merely the proper governments may make up one's mind if rejected stuff will be used as is, reworked or returned to the provider. 14. Corrective Action. The disciplinary action system focuses on placing the root cause of quality concerns and any disciplinary action required. 15. Handling, Storage, Packaging and Delivery. Procedures outline patterns that protect merchandises from harm during fabrication and transportation. 16. Quality Records. Quality records provide an audit trail for internal and external hearers. 17. Internal Quality Audits. Specially trained squads verify that the Quality System is working by measuring the same 20 elements required by the external hearers, on an ongoing footing. 18. Training. Training records are maintained for every employee demoing their degrees of expertness. 19. Servicing. Where service is specified in the contract, processs are established to verify that serving meets the indicated demands. 20. Statistical Techniques. Control charts, graphs and other methods of analysis determine how good a procedure is working and facilitate uninterrupted betterment.Stairss in ISO 9000 enrollment1. select the appropriate criterion from ISO 90001, 9002, 9003 utilizing guidelines in 9000 2. prepare quality manual to cover all component of selected theoretical account 3. Develop proper process and store floor direction which may be necessary for the execution of the quality system. 4. behavior ego audit to look into conformity of selected theoretical account 5. select the registry and use for enfranchisement and enrollmentQuality certificationFirst grade: quality manualManual may be organized harmonizing to ISO criterion it is general in nature and centrist in length which summarizes the whole quality system in one papers. it is written in policy degree and acts as an overview in quality system. It defines the policies, aims, organisation constructions and general quality patterns of the company.Second grade: processEach process consists of the aim of the aim and description of the activity. the process describes what is to be done and by whom. And how, when, why and where the activity is to be carried out. At the process flat measure by measure direction for executing activities are non included.Third grade: directionIt consists of measure by measure direction that must be followed in order to acquire the peculiar occupation done. These direct the worker in a individual activity and subsidiary papers to procedure. Such direction may be needed for specific undertakings procedures, operation, Trials and review etc.Forth grade: signifiers and recordsIt includes files, specification, codification of patterns, checklists, proficient and legal papers and other signifier to recode informations. All certification of record which demonstrates conformity of quality system demand comes under this grade.Quality confidence theoretical accounts of ISO 90001. ISO 9001 theoretical account for quality confidence in design, development, production, installing and service. When conformity to specified demand is to be assured by provider during the assorted phases. It consist of 20 elements 2. ISO 9002 theoretical account for quality and confidence in production, installing and service. It is used when conformity to specified demand is to be assured by provider during the production and installing it consist of 18 elements. 3. ISO 9003 theoretical account for quality confidence in concluding review and trial. . It is used when conformity to specified demand is to be assured by provider entirely at concluding review and trial it consist of 12 elements. Advantages of ISO 9000 o entree to universe market o competitory advantage o confident of client o image of company O higher productiveness o client satisfaction o human resource development o occupation satisfaction and work engagement and high lesson The impact of just-in-time execution and ISO 9000 enfranchisement on entire quality direction In this paper, we examine the impact of just-in-time ( JIT ) execution and International Standards Organization ( ISO ) 9000 enfranchisement ( as specified by the original criterions of the early 1990s ) on quality direction attempts of fabrication houses. Reacting houses in the survey were grouped into four classs based on their ISO 9000 and JIT orientation: 1 ) houses that are ISO 9000 certified but have non implemented JIT ( ISO houses ) ; 2 ) houses that are ISO 9000 certified and have implemented JIT ( ISO-JIT houses ) ; 3 ) houses that have implemented JIT but are non ISO 9000 certified ( JIT houses ) ; and 4 ) houses that have non implemented JIT and are non ISO 9000 certified ( traditional houses ) . These groups were compared along 13 plant-level entire quality direction ( TQM ) execution elements and five TQM result steps utilizing MANCOVA process. Analysiss resulted in distinguishable sets of houses reflecting the impact of the ISO-JIT orientation on its TQM execution and TQM results. Result support the eventuality position that a house ‘s ability to implement effectual TQM patterns is enhanced: 1 ) marginally by ISO 9000 attempts ; 2 ) significantly by JIT execution ; and 3 ) most by conjoined ISO-JIT attempts ( though non much more significantly than JIT execution entirely ) . These penetrations have important practical deductions for houses puting in JIT execution, ISO 9000 enfranchisement, and TQM execution. Interestingly, our survey conducted in mid-1990s and its empirical findings lend a strong support for the recent transmutation of the original ISO 9000 demands into the current ISO 9001:2000 model.Quality vs. CertificationA common unfavorable judgment of ISO 9001 is the sum of money, clip and paperwork required for enrollment. Many claim that it is merely for certification. Advocates believe that if a company has documented its quality systems, so most of the paperwork has already been completed.† Many believe that, ISO 9001 promotes specification, control, and procedures instead than understanding and betterment. Few argue that ISO 9000 is effectual as a guideline, but that advancing it as a standard â€Å" helps to misdirect companies into believing that enfranchisement means better quality, [ sabotaging ] the demand for an organisation to put its ain quality criterions. † Paraphrased, Wade ‘s statement is that trust on the specifications of ISO 9001 does non vouch a successful quality system. The criterion is seen as particularly prone to failure when a company is interested in enfranchisement before quality. Certifications are in fact frequently based on client contractual demands instead than a desire to really better quality. â€Å" If you merely want the certification on the wall, opportunities are, you will make a paper system that does n't hold much to make with the manner you really run your concern, † said ISO ‘s Roger Frost. Certification by an independent hearer is frequently seen as the job country, and harmonizing to Barnes, â€Å" has become a vehicle to increase consulting services. † In fact, ISO itself advises that ISO 9001 can be implemented without enfranchisement, merely for the quality benefits that can be achieved. Another job reported is the competition among the legion certifying organic structures, taking to a softer attack to the defects noticed in the operation of the Quality System of a house. Abrahamson argued that stylish direction discourse such as Quality Circles tends to follow a lifecycle in the signifier of a bell curve, perchance bespeaking a direction craze.REFRENCES1. www.iso.org/iso/iso_catalogue.htm 2. www.bis.org.in/cert/faqmscd.htm 3. www.bsi-emea.com/quality/overview/whatisiso9000.xalter 4. www.iso9000conference.com/