Marketing Environment Essay Example | Topics and Well Written Essays - 2500 words

Marketing Environment - Essay Example Marketing environment on the other hand can be viewed through analysis of factors and forces that influence and/or affects firm’s ability to build and maintain a long lasting relationship with its clients that later necessitate application of the marketing management strategies (Sheehan, 2011, 6). Marketing environment can be analysed in three broad categories to include micro environment analysis that calls for evaluation of factors and forces within the business and unearthing the ways in which they affect business’ ability to serve its clients (Luck & Chartered Institute of Marketing, 2010, 13). Instruments of evaluation in this kind of analysis include the company itself to include all its operational departments, firm’s suppliers, marketing intermediaries, publics and analysis of customer market. Macro environment analysis calls for evaluation of forces that are outside the firm’s direct involvement and influence which in the long run affects the micr o environment factors and thus affecting the firm’s operations. Instruments of evaluation in this analysis include demography, culture, natural calamities such as earthquakes, droughts and storms; analysis of the economy, politics and technology. Meso- environment analysis seek to evaluate the impacts of market intermediaries and their contribution to selling, promotions and distribution of goods and services in relation to the competitive aspect of the market and the firm’s competitive advantage. In this paper we shall evaluate the marketing environment of Walt Disney Holidays in relation to its market share/ leadership and the competitive advantage it possesses in the industry; evaluate importance of market research, market mix and service innovation for the firm, and later recommend marketing techniques to increase competitiveness and sustainability. Market Share Being in the tourism industry, analysis of pricing signals and measures to improve client satisfaction s uch as service innovations are prerequisite for market leadership. Service innovations such as â€Å"see dreams come true† whereby they have taken technology and consumer satisfaction to the next level necessitates their competitive advantage (Greenblatt, 2013, 11) over the other tour/ holiday firms by giving clients a new experience of living on ice as compared to other firms which may choose to let their clients experience the ice on visual aspects only. Their pricing signal evaluation; adoption of technology in majority of holiday segments and the coupon promotion strategies to various destination has enabled establish a significant market share in tourism industry. Micro environment analysis With outlets in Florida and a wide network of resorts in the United Kingdom, effective management of its internal departments such as finance, research and development, marketing and supplies, and the overall customer satisfaction segment will be essential to the sustainability of the ir operations (Fayolle & Kyro, 2008, 2). For instance the research and development section needs to come up with features of a product or service in the resorts segments that holistically attracts more customers by giving the firm competitive advantage over other holiday firms while the accounting department will approve the financial side of the marketing plan and budget on the customer satisfaction strategies. Suppliers and Supply analysis Supply of basis services in the resorts business is changing with time

Company Law Essay Example | Topics and Well Written Essays - 1500 words

Company Law - Essay Example gment passed also stated that that for the assumption of responsibility to be effective some form of direct or indirect conveyance is needed from the behalf of the director and also requires that the claimant should have relied on the information provided by the director. The judgment provided also included the fact that the company or the organization is a separate entity from the directors and the shareholders. Williams aimed at imposing the personal liability to the organization under the principle of Hedley Byrne. But that did not held true for the case. The principle states that it requires a special relation to exist between the plaintiff and the tortfeasor3 Mr. Mistlin claimed that he had no special dealings with the Williams and he never took the responsibility of Mr. Williams in behalf of the company. The judgment passed made it clear that the director of a company runs no risk of his personal liability by taking the charge of a private limited company unless and until he ha s expressed or taken any sort of personal liability. The judge of the case, Lord Steyn commented on his final verdict that there was no personal dealing with the Williams and the managing of the company and the exchange of ideas between them never crossed the line which could create a feeling among the Williams that he had taken the personal responsibility for them. It was held as a case of negligent representation by the company.4 Standard Chartered Vs Pakistan National Shipping Corporation Limited: The case involved three main organizations which are Standard Chartered, Oak Prime, and The Pakistan National Shipping Corporation. In the particular case Pakistan National shipping Corporation was the shipping agent of the delivery of Iranian Bitumen sold by Oakprime. Incombank issued a letter... This research have discussed the two cases and their judgment cited had some similarity and differences. In both the case, the convict accused was the part of the organization, and in both case both of them belonged to the managerial levels. The accused was held guilty on matters of misrepresentation of certain scenario. In the case of the Williams and the Natural life heath foods limited the Williams carried out their legal case as because they suffered loses based on the financial projections provided to them by the director, similarly in the case of the Pakistan National Shipping Corporation and the Standard Chartered bank, the director of the Oakprime was held as accused on behalf of the false representation of the bills. The judgment in the identical cases was completely different from each other. In the case of the Williams, the director of the concerned organization was let free and the case was represented as scenario of unintentional misrepresentation. The judgment stated th at the director cannot be held responsible for any personal loses of the franchisee based on the dealings between them until he had shown his personal liability for the matter and he has any personal relationship with the party. Whereas in the other case the judgment showed that the director or the management person concerned cannot hide his fault behind the liability of his company. Mr Mehra deliberately made the false statement so that he may attain the payment for the letter of credit. The law cited strictness in matters of fraud cases than in general matters concerned.