SWOT Analysis of Etisalat

SWOT Analysis of Etisalat Etisalat is the leading operators of telecommunications in Middle East Africa. Its headquarters are located in U.A.E. Etisalat is one of the largest and renowned telecom company in the world. It carries its operations in 18 countries across Asia, Middle East and Africa with customers more than 100 million. Etisalat is a widespread telecom provider offering a one-stop shop for mobile and fixed-line data services to individuals, enterprises, international telecom companies and so on. It provides a variety of high-tech complimentary services to the telecommunications industry, mainly: Managerial and technical training. SIM card manufacturing. Payment solutions. Clearing house services. Peering. Voice data transit. Submarine land cable services. Etisalat has the status for introducing the accurate service to the right audience at the right market and the exact time. This has been seen and proved as it has debuted again and again, starting with the launch of mobile, GSM, Internet, mobile broadband services to Middle East, Asia and Africa. It is the main focus in the Middle East for internet, voice, mobile broadband, broadcast, roaming and other services with an wide global network. INTRODUCTION Emirates Telecommunications Corporation, also known as Etisalat, is the telecommunications carrier and internet service provider in the United Arab Emirates. Etisalat provides all type of telecom services in addition to cable TV service. Etisalat is currently moving to a 3G network. PG-1 At the end of September 2005, the numbers of lines in service are 1,222,905 for  telephone, 4,305,821 for mobile and 4,698, 17 for internet. Mobile penetration now exceeds 95 per cent. In May 2005, the UAE Telecommunications Regulatory Authority approved the formation of a new telecoms company, which will effectively end Etisalat monopoly, creating a du. The new $1.1 billion telecoms provider will be 40% owned by the UAEs General Pensions and Social Security Authority and other state interests, with the remaining shares earmarked for private sector shareholders including an initial public offering, which may or may not be open to foreigners. The new telecommunication company (Du) is starting to gain a wide fame with variety of services such as (mobile TV, video calls, video mail, mobile broadband and different billing options) Etisalat is on an expansion spree. After making its presence felt in Pakistan, Saudi Arabia, Egypt and West Africa, Etisalat is prepared to pay up to $3 billion to bid for state-run Algeria Telecom. The Abu Dhabi-based firm (Etisalat) has been expanding aggressively abroad as it has lost a virtual monopoly in the UAE to Dubai-based Du, which aims to gain 30% of the UAE market share. PG-2 VISION To create a world where peoples reach is not limited by matter or distance. People can with ease communicate with anyone around the globe also reconnecting with family or friends. Innovative ideas and advance technologies will open fresh opportunties globally. MISSION To extend peoples reach. Etisalat actively develops advanced networks that enable people to learn, develop and grow. VALUES PG-3 FUTURE A world in which technology extends our reach. Etisalat targets to advance to new technologies, services and markets so that it can open new opportunities for its customers. Swot Analysis STRENGTHS: Etisalat is reducing broadband tariff prices to encourage greater take-up Rollout of further undersea fiber optic cables should enable for greater International data service access, and at reduced prices UAE has one of the lowest mobile tariffs in the region Weaknesses Continues to follow, an aggressive marketing strategy which enabled it to capture a 30% market share in less than two years of operation. The knowledge transfer to the baby company ETIHAD Etisalat (SAUDIA). Development of a new fiber optic network to reduce the cost of services and enhance data revenues stream. Low network coverage compared to its competitor Du. Higher calling charges. OPPORTUNITIES: Strong economic fundamentals sustained by the countrys high GDP per capita due to rising oil prices. A favourable demographic profile as 69% of the population is under the age of 30, indicating a strong population growth. Mobile number portability (MNP) enables mobile subscribers to keep their mobile telephone numbers when changing from one mobile network operator to another. The implementation of the MNP service will allow unsatisfied subscribers using a competitors network, to transfer to Etisalats network easily. Therefore, if Etisalat manages to provide better services than its competitors, Etisalat will be able to increase its market share easily. Threats: Emerging of new telecom company with more affordable n competitive strategy. Du expanding the services and being a competitor for Etisalat. OBJECTIVES One of their objectives at Etisalat is to help fulfill the potential of the nation and its people. To be a catalyst driving growth, developing a world-class economy and a hub for trade, tourism and entrepreneurship Etisalat is determined to offer continuous support to people with special needs by helping them to communicate with family, friends, social centers, government organizations, universities, and many other organizations. Etisalat is committed to launching creative initiatives to enable the development of the local communities. Etisalat is contributing 1% of annual revenues to support innovation and entrepreneurship through the ICT Fund. They are committed to be key contributor to CSR activities and we always seek to create strategic partnerships with different social organizations to help them develop. They will maintain our role in social activities, which makes from the company an example for other organizations to emulate. Also, to improve lives through technological expertise and the use of resources for the development of a fully connected community. STAKEHOLDERS EXTERNAL STAKEHOLDERS INVESTORS Investors would be likely to know about the business because they have invested their funds in Etisalat and they have to know whether the business or firm is running in a profit/loss. CUSTOMERS These are potential customers who would like to obtain a good value for their money. GOVERNMENT The government would want to receive taxes from Etisalat if its running profitably as well as to control business operations. INTERNAL STAKEHOLDERS EMPLOYEES/STAFF They would be interested to know about Etisalat to ensure their job security and to get their basic salary. SHAREHOLDERS Shareholders want to be rewarded for their stake in the business. Shareholders would want to receive dividends from after-tax profits. DIRECTORS The directors of Etisalat would want to direct the strategy and also to direct major decision making. Samsungs directors would want to increase their own power and status from business growth. THE MARKETING MIX Marketing Mix allows you to merge all the marketing strategies in order to sell your product. PRODUCT DEVELOPMENT A brilliant product or service will have its marketing on its own as it will advantage the buyer. A product can be recognized by its stylish packing and design. Etisalat launches those products and services which the community wants by doing market research to produce exactly what buyers want. PLACE The place is where you await for your buyers. After knowing the place you just have to find the appropriate distribution channel. Etisalat operates telecommunications in Middle East Africa. PRICE Etisalat uses market skimming as its pricing strategy which means that it keeps a high price for its differentiated products and services and as time goes by it graudually reduces with competition. PROMOTION It has a large promotional unit that spends billions on the advertising of current and newly developed products or services. The media used is bill boards, radio and television adverts which are a form of persuasive adverts. FOOTPRINTS OF ETISALAT IN 18 COUNTRIES-MARKET SHARE EVENTS AND SPONSORSHIPS Etisalat participates in and sponsors events and activities to make and improve lives of other firms. Etisalat supports not just industry-related events but encourage learning in all sectors and support community development in the UAE and abroad. INTERNATIONAL INVESTMENTS THURAYA EXCELCOMINDO (XL) INDONESIA CANAR SUDAN ETISALAT NIGERIA (EMTS) PTCL PAKISTAN ETISALAT MISR EGYPT ZANTEL TANZANIA ETISALAT AFGHANISTAN (ESSPL) ETISALAT SOFTWARE SERVICES PRIVATE LIMITED TECHNOLOGIA ATLANTIQUE TELECOM (AT) MILICOM SRILANKA TIGO ETIHAD ETISALAT MOBILY SAUDIARABIA ETISALAT DB INDIA PVT LTD ETISALAT SERVICES HOLDING Etisalat Services Holding ESH is part of the Etisalat group of companies. It was constituted in 2007 following the strategy of separating the services and varied support services from the core telephony business of Etisalat in order to optimize the potential of the individual businesses. CARRIER AND WHOLESALE Etisalats Carrier Wholesale Services Division (CWS) is dedicated to delivering a comprehensive portfolio of high quality wholesale services, extending the reach of mobile operators, carriers and ISPs globally.   Etisalats Carrier Wholesale Services Division provides the following services: E-VOICE E-MOBILE EMIX IP TRANSIT SERVICES E-CAPACITY E-CONNECT E-BROADCAST

Midnight In The Garden Of Good And Evil Archetypal Project

Midnight in the garden of good and evil archetypal project. Summary 1, November 10, Pages 1-25: Midnight in the Garden of Good and Evil starts with the main character, John Berendt as the Narrator. He first introduces the book by speaking of a man by the name of Jim Williams, the home owner of the Mercer house in Savannah Georgia. This intelligent yet cocky man is an antique dealer and is quite rich, owning many houses and valuable antiques. He spends most of his time restoring antiques and â€Å"living like an aristocrat, but not actually being one. His assistant, Danny Hansford is very rowdy, he intrudes on Berendt's interview of Williams by storming into Mercer house cursing a certain â€Å"Bonnie† and insists that he get â€Å"jacked up† on drugs. Summary2, November 11, Pages 25-50: In the second chapter of Midnight in the Garden of Good and Evil, we are introduced to yet another character by the name of Mary Harty, and elderly woman who has lived in Savannah for m ost of her life. Miss Harty is the mentor archetype, she drags Berendt all through Savannah, giving him information that only locals could tell you.Once the tour was finished, Berendt decided he would like to stay longer in the grand town of Savannah, and booked a room in the second floor of a carriage house. From here we meet the temptress Mandy Nichols and the trickster Joe Odom. Joe is the permanent host of an everlasting party, he steals electricity from the next door neighbors and swindles people out of their money, yet everyone loves him to death. Mandy is his fourth wife in waiting, she’s won several pageants and is quite beautiful. Summary 3, November 12, Pages 50-75:Into the 4th chapter of the novel, Berendt takes us to a junk shop to shop for necessities for his new living space in Savannah. He describes a Buddha-like owner and an â€Å"expressionless man in his mid-thirties, with mousy brown hair and one eye made up in purple eye shadow. † The man with one e ye made-up is referred to as Jack-the-one-eyed-Jill, according to his boss. Afterwards, Berendt comes across a strange man who has the same morning routine as himself, and orders the same meal every single day; this man isLuther Driggers the inventor. This man is the outsider archetype, no one particularly enjoys his company, and rumors spread that he has a poison stronger than arsenic, and plans to one day dump it into Savannah’s water supply. Summary 4, November 13, pages 75-100 Berendt;s journey is beginning to unfold and the â€Å"small world† philosophy is starting to show, everybody seems to be connected to everybody in Savannah now that Berendt is getting to know more and more locals.In Joe Odom's house he meets Emma Kelly a pianist who hardly ever sleeps, music is her entire life. Joe describes the aspects of Emma's life to Berendt and he is throughly pleased to listen. Later on, Berendt is driving home and spots a woman staring him down, her name is Chablis, s he is a drag queen. Chablis is a temptress, Berendt describes her as â€Å"having no masculine features† at all and being quite beautiful and feminine. Summary 5, November 14, pages 100-125

Racial Segregation in “Brownies”

Segregation in â€Å"Brownies† The short story â€Å"Brownies† written by ZZ (Zuwena) Parker, takes place at Camp Crescendo, a summer camp for girl scouts. The story is primarily about the journey of fourth grade girls scouts from different schools, who are known as The Brownies. Each Brownie Troop is categorized by their different ethnicities. The story is told in the perspective of Laurel, an African American girl who is known to the girls in her Brownie troop as ‘Snot. ’ On the first day of camp the Brownie girls stumble upon a troop of white girls and claim one of their members had address them with a racial slur.Deeply offended by their own assumption, they plan on teaching the other girls, Brownie Troop 909, a lesson. As a result, the next day the Brownie troop picks a fight with every girl within Brownie Troop 909, not knowing that those girls are delayed learners. The central theme of the story â€Å"Brownies† is segregation and how it affect s the mind and actions of the younger people. In the short story, racial segregation began from the misuse term â€Å"Caucasian† at Laurel’s school, Woodrow Wilson Elementary School. The school is located in the South suburbs of Atlanta, Georgia, where there are very few whites who lives there in the East coast.In fact, there is only one white student who is enrolled at Woodrow Wilson Elementary School; a boy name Dennis. Based on the history of the time and location â€Å"Brownies† was written in many people had little interaction with Caucasians, in this case, the students at Laurel’s elementary school. The troop and their classmates saw â€Å"Whites [as] baby pigeons: real and existing, but rarely seen or thought about† (Parker 179). With the comparison made between baby pigeons and white people, this illustrates that the Brownie girls never experience being around white people as much.For this reason, the children did not know the meaning of th e term â€Å"Caucasian† or how the term is used correctly in a sentence. Thus, the children made fun of the word and used it in a jokingly manner by teasing each other. For example, from time to time the students would call one another â€Å"Caucasian† for the way their classmates acted and the way they were dressed. Weeks before the camping trip Arnetta, one of the Brownie girls, teased: A boy [for] wearing impossibly high-ankled floodwater jeans and said, ‘What are you? Caucasian? ’ The word took off from there, and soon everything was Caucasian.If you ate too fast you ate like a Caucasian, if you ate too slow you ate like a Caucasian. (Parker 179) With the term â€Å"Caucasian† constantly being used as a joke throughout the school, Dennis the only white kid in school joins in the act of making fun of the phrase, not knowing that it is about his own race. Racism continues when the Brownie Troop arrive at their camping destination. Still on the bus , the black girls Brownie troop judges the white girls Brownie Troop 909 for their different skin complexion and what they had brought along the camping trip.At this point in the story the girls could care less of who the white girls are and where they have come from. Z. Z. (Zuwena) Parker starts off her story with a criticism narrated by ‘Snot’, the least respected girl in the black girls Brownie troop: Troop 909 was doomed from the first day of camp; they were white girls, their complexions a blend of ice cream: strawberry, vanilla. They turtle out from their bus in pairs, their rolled-up sleeping bags chromatized with Disney characters: Sleeping Beauty, Snow White, Mickey Mouse: or the generic ones cheap parents bought: washed-out rainbows, unicorns, curly-eyelashed frogs. 177) The quote is said to give a sense of labeling and singling out of troop 909, possibly out of jealousness. The Brownie Troop mainly joked among themselves about the white girls Brownie troop on their differences in ethnicity, skin tones, and how spoil each are by their parents. By the way ‘Snot’ listed what troop 909 had brought along their camping trip; it may be assumed that ‘Snot’ Brownie troops were envious of them. At another point of the short story, they even compared hair length and texture of each other.The black Brownie troop racial acts continue when Arnetta made a false rumor about troop 909. Arnetta had convinced her gullible troop members that one of the white girls had called one of their troops by the name â€Å"nigger†. Arnetta, who is known to be a leader-like to her Brownie troop for her tone of voice when she speak, was so insulted by her own rumor that she told her girls, â€Å"We can’t let them get away with calling us niggers. I say we teach them a lesson† (Parker 181). This quote sets them up the main conflict of the story.It was the beginning of the revenge the black girls Brownie troop plotted on the white girls Brownie troop 909. At the end of the short story, the black girls Brownie troop become conscious that they have made false assumptions on the other troop when the leader of troop 909 revealed to them that her girls have learning disabilities. The Brownie 909 troop leader had revealed that her â€Å"‘girls are not retarded. They are delayed learners†¦ from the Decatur Children’s Academy. Many of them just have special needs’†(Parker 190).Few of the girls in the white girls Brownie troop are echolalic. Echolalic is a learning disorder, which comes from a psychological term echolalia. When a person is diagnosed with echolalia, the individual tends to unintentionally repeats what they have heard from another person whether it is a bad or made-up word(s) or phrase(s). The black girls Brownie troop turn themselves to the victimizer when they accused Troop 909 for calling them a â€Å"nigger†. To an extent, Z. Z. Parker’s short sto ry â€Å"Brownies† central theme of segregation is relevant to today’s society.Though segregation is still present in today’s world, it is not the same as it was years ago when it was a severe matter. Compared to segregation back in history, where most people die fighting for their rights, individuals today mostly fight verbally through petitions and marches. One of the most common segregation disputes in the United States today is gay marriages being legalized. It is said that homosexual marriage is wrong because it ruin the meaning of â€Å"marriage†. For decades, marriage has always been between a man and a woman.In addition, homosexual marriage imposes its acceptance on all society and religion such as Christianity. Though some parts of the United States still disapprove of gay marriages, they cannot stop two individuals from loving each other. Overall, Segregation still exists in the world and will always exist, whether it is on race and or gender. W orks Cited Parker, Zuwena. â€Å"Brownies. † /Back Literature. /4th Ed. Eds. V. J. Kennedy, Dana Gioia. Boston:Pearson, 2012. 177-194. Print.

Advantages And Disadvantages Of Globalization - 2225 Words

Globalisation is a process, a breaking down of traditional boundaries and barriers between individuals, whole societies, and economies, as well increasing the political, social and economic integration and interconnectedness between regions. Globalisation doesn’t happen uniformly, and it impacts people in profoundly different ways often dependant on whether they live in core or periphery regions. Globalisation has advantages and disadvantages to people, the process of globalisation may mean that there is advantages to people in some places whilst other places are experiencing disadvantages. It could be argued that globalisation transforms people and places by making them both more interconnected or ‘closer’ together, although globalisation cannot change absolute distance it does impact relative distance by reducing the friction of distance, which leads to time space convergence. Time space convergence defined by Knox and Marston (2015) as the tendency of some â₠¬Å"places† to move closer together in regards to travel, cost, communication or time. The new world system which defines boundaries between the core and the periphery are an important way of viewing the globe with boarders for trade, travel and providing a way to track globalisation of things, people and money. Defining what regions are within the core and which are not means you can describe certain phenomena of regions and places easily. The core involves most western regions, North America, United Kingdom, EuropeanShow MoreRelatedThe Advantages and Disadvantages of Globalization1439 Words   |  6 PagesThe Advantages and Disadvantages of Globalization Prepared by Ummul Wara November 2012 Content 1. Introduction - What is Globalization?............................................1 2. 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