'Strategic Marketing Paper Alaska Milk'

' power analysis\n\nA. pulverization/TOWS ANALYSIS\n\na. mill ANALYSIS\n\nSTRENGTHS:\n\n agonistical statistical scattering handle\nMarket profile\n young expert innovations that leads to higher practiseable efficiency.\nPart of the steer dairy familiarity in Netherlands.\npromotional strategies\nWell-known d b are-ass stigma in the Industry\n wide range of overlap lines\nStrategic Alliances\n\n\nOPPORTUNITIES:\n\n ceaseless harvest-tide of Philippines people\nRapid trade growth\n inlet to the contrary foodstuff.\n\n\n\nWEAKNESSES:\n\nAdvertisements ar not essence catching\n denounce switchers\nDecisions do argon bear on by current events\n mellow dependency on imported tippy materials increases vulnerability against availability and price fluctuations.\n\n\n\nTHREATS:\n\nincrease constitute of au naturel(p) materials\nIncreasing cost of utilities - crude, electricity, water etc..\nNew market entrants\n belligerent R&D of other(a) snitchs\n\n\n\nb. TOWS ANA LYSIS\n\n immaterial Opportunities\nExternal Threats\nInternal Strengths\nAdapting hot technological innovations foot be utilise to cope up with the rapid market growth. Also, with the continuous growth of Philippines population, Alaska domiciliate use their competitive distribution process to shoot more of their markets and look at more of their consumers to their promotional strategies. Lastly, the entry to the foreign market gutter be made possible by the fact that Alaska is a well-known draw brand in the industry, in appurtenance to its strategic alliances.\n\nThe increase cost of raw materials and cost of utilities could be address by the usage of spick-and-span technological innovations that leads to a higher operating(a) efficiency. Market profile and competitive distribution process are the main result for the competitive R&D of other brands.\n\nInternal Weaknesses\nAlaska can improve their advertisements from getting ideas and insights from their foreign market s. Also, for Alaska to quash being affected by brand switchers, the corporation should occur promoting the milk brand with their... '