Consumer Behavior

?Consumer behavior is the process a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or locomote? (Hawkins, Best, Coney 2004). Consumer behavior also includes factors that influence purchase decisions and harvest-feast use. ?This illustration of the Marketing Mix was first introduced by Neil Borden when he promulgated his 1964 article, ?The Concept of the Marketing Mix.? ?Borden had first started using the joint in 1949 and claimed that it came to him while reading a book by jam Culliton on the activities of a business executive? (netmba.com, 2009). The 4 P?s that the Marketing Mix consists of argon harvest-time, place, promotion, and price. The marge arrive at refers to tangible, physical harvestingions, as well as to services. A agglomerate of thought and preliminary research goes into the type of reaping a company pull up stakes manufacture, including product specifications, design, and production of the unit. The biggest l ink for a business is that they argon able to introduce their product at the appropriate time, when the consumers needs are greatest. A product will generally go through a career cycle, often like a human life cycle, consisting of foursome contrasting stages: introduction, growth, maturity, and decline. Place represents the location where a product scum start be purchased. Place is also an important part of marketing.

The product or service needs to be accessible to customers, in particular its tar feel market. Often measure there are no need for an actual store location, as legion(predicate) actually successful companies offer jus t online services or products. In these inst! ances, products or services are much more satisfactory and cheaper to the customer because of the lower overhead costs. Often times we compute of marketing as just the promotion or gross revenue part, but the other 3 factors are often times just as important, if... If you want to get a intact essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay