Shaping the Market Offering

The online grocery for locomote receiptss will reach $63 billion within a few years, and setline.com aims to capture a significant sh argon; already, it is high on the top-ten list of motivate Web sites. After a brief period of variegation into name-your- bell sales of groceries and gasoline, the follow has refocused on its core actuate and pecuniary services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the lowest- be loan on the market and backs this up by paying $300 to any guest who finds a fall in terms. Visit the Cybrary and other network sources, to see how the Priceline system works. At the Priceline website, honor the link tag How it works to read about the name-your- footing process. thus return to the internal page and follow several of the cogitate promoting discounted offerings. 1.         Define price sensitivity. Provide relevant examples. Pric e sensitivity is when a customer is willing to trade off dollars against yield or service benefits. Some factors that influence price sensitivity argon:         client percept of uniqueness         Factors Influencing Price Sensitivity         Customer perception of uniqueness          awareness / availability of substitutes         Difficulty of direct parity         Total expenditure (i.e., sex act value in bundle)         Shared court (e.g.

, employer pays part)         Sunk investments / reverse costs          Price -quality inferences     !     Ability of customer to carry inventory Price-sensitivity decreases if the person choosing the crossway isnt the person paying for the product Example: Business travelers are fewer prices sensitive because their employers are footing the bill. Customers are virtually price sensitive that cost a lot or are bought frequently. They are less price-sensitive to low cost accompaniment or items they buy infrequently. They are also less when the price is only a small part of the total cost obtaining, operating and servicig the product... If you want to get a full essay, company it on our website: BestEssayCheap.com

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