Mama Analysis

Excusive Summary mammary gland is an internationally recognized commemorate that was conventional since 1972 and has been the leader in the hour noodle market for several(prenominal) decades. They currently consume 10 SKUs, each targeting different, but similar groups of consumers. This paper is based upon the audit of Mama’s administer of statistical scattering from a selling dividing lines perspective. We nurture distinctly stated the market information of Mama in footing of the market, target consumers, competitor abridgment, and the marketing mix with our of import dialect on the distribution. We have included the SWOT analysis of Mama’s distribution channel and stated its distribution strategies and objectives, soma of the channel, and analyzed Mama’s ability to nark its targets needs. For unclouded understanding a diagram of Mama’s distribution channel has been included. Following the analysis of Mama’s distribution channel, we have stated how Mama’s anxiety aggroup deals with various types of situations such as environmental insistence an conflicts, and have identified the different types of power Mama has with its channel members.

accompany Background Thai prexy Foods Public fellowship Limited was establish in 1972 with an initial registered capital of 6 million tical through a joint accident between President Enterprise Co., Ltd. Of Taiwan which provides manufacturing technology expertise and Saha Pattanaphibul Co., Ltd. which responsible for marketing and distribution. The founding objective was to produce instant noodles under the “ mommy” bran! d. The Company’s first liberty chit Offices were located on New Petchburi Road, while the first mill was inaugurated at Nong Khaem District, Bangkok. later on the first year, all the shares wherefore were transferred to Thai stockholder who corpse as the major shareholder until now (Mama, 2007). The main billing of MAMA is to improve the high hat product quality, safety of foods consumption, as well as environmental concern....If you want to get a full essay, order it on our website: BestEssayCheap.com

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